Impact Of Tourism And Hospitality Growth On The Toilet Roll Market: Core Growth Enabler in the Toilet Roll Market, 2025

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What Is the Expected CAGR for the Toilet Roll Market Through 2025?
The size of the toilet roll market has seen robust expansion in the past few years. Its projected growth is from $18.17 billion in 2024 to $19.5 billion in 2025, translating to a compound annual growth rate (CAGR) of 7.3%. This growth over the historic span can be traced back to factors such as population growth, urbanization, evolving consumer habits, promotional and marketing initiatives, economic influences and accessibility, as well as heightened awareness of health and hygiene.

What's the Projected Size of the Global Toilet Roll Market by 2029?
The market of toilet rolls is predicted to surge significantly in the coming years, reaching a value of $25.98 billion in 2029 with a compound annual growth rate (CAGR) of 7.4%. This promising growth during the forecast period is largely due to the expansion of e-commerce and online retailing, a focus on environmental sustainability, innovation in product design and packaging, changes in buying behavior due to the pandemic, and improvements in hygiene and sanitation practices. Main trends in the forecast period encompass implementation of smart and IoT features, growth of e-commerce channels for making purchases, collaborations with charitable causes and sustainability initiatives, the introduction of compact and travel-friendly options, and the introduction of high-end and luxury versions, leading to premiumization.

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Top Growth Drivers in the Toilet Roll Industry: What's Accelerating the Market?
The toilet roll market's growth is believed to be driven by the surge in the tourism and hospitality sectors. These sectors, which offer travel, accommodation, and various related services for individuals seeking leisure, business, or cultural experiences, are on an upward trajectory due to factors such as increased disposable income worldwide, better transportation choices, and the rising demand for distinctive travel experiences. Essential hygiene standards and an enhanced guest experience in accommodations, eateries, and other facilities necessitate the use of toilet rolls in the tourism and hospitality industry. For instance, a report released by the United Nations World Tourism Organization, a specialist agency based in Spain, revealed that international tourist arrivals saw a significant rebound in the first quarter of 2023, reaching 80% of pre-pandemic levels, or around 235 million travelers, which marks over a two-fold jump compared to the same period in 2022. The tourism industry exhibited outstanding resilience, with amended data from 2022 indicating that over 960 million international tourists traveled overseas, equivalent to a 66% recovery from pre-pandemic levels. This proves the industry's potential for bouncing back and regaining momentum. Therefore, the burgeoning tourism and hospitality sectors are fueling the growth of the toilet roll market.

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What Trends Will Shape the Toilet Roll Market Through 2029 and Beyond?
In the toilet roll industry, companies are increasingly adopting through air drying (TAD) technology, a high-end method for paper production. This technology allows making toilet paper suitable for roll products and enhances its absorbency and bulk properties. The production of Ultra toilet paper involves TAD technology, where the drying process includes blowing air into the fibers. The US is notably utilizing TAD technology in their tissue paper production. A case in point is Valmet who is utilizing eTAD Technology, resulting in softer, high bulk and absorbent products while consuming lesser energy and maintaining a sustainable process. This technology paves the way for tissue manufacturers to penetrate the premium and ultra-premium tissue markets.

What Are the Main Segments in the Toilet Roll Market?
The toilet roll market covered in this report is segmented -

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls

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Which Top Companies are Driving Growth in the Toilet Roll Market?
Major companies operating in the toilet roll market include Procter & Gamble, Kimberly-Clark Corporation, Kleenex, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud

Which Regions Will Dominate the Toilet Roll Market Through 2029?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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