Rising Wellness Demand to Drive Yoga Market Growth to 2034

Global Yoga Market Overview

According to a recent report by Expert Market Research (EMR), the global yoga market reached an estimated value of USD 115.43 billion in 2024. The market is expected to expand at a compound annual growth rate (CAGR) of 9.00% during the forecast period of 2025-2034, ultimately reaching approximately USD 273.26 billion by 2034. This growth is being fuelled by the rising global adoption of yoga as a holistic approach to physical and mental well-being.

Market Drivers

Yoga, an ancient discipline rooted in Indian philosophy, encompasses physical postures, breathing techniques, and meditation practices. Today, it has diversified into multiple styles-such as Hatha, Vinyasa, Ashtanga, and Kundalini-offering something for every fitness level and preference.

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A key factor driving the global yoga market is the rising awareness of health and mental well-being. In a world increasingly impacted by stress and sedentary lifestyles, yoga is emerging as a preferred solution for improving flexibility, enhancing mindfulness, and promoting overall health.

In addition, the growing incidence of lifestyle-related ailments such as obesity, hypertension, diabetes, and cardiovascular diseases has prompted both individuals and healthcare professionals to explore yoga for prevention and management.

Digitalisation and Accessibility

The digital transformation has also played a pivotal role in expanding access to yoga. Online platforms, mobile applications, and virtual yoga classes have allowed people to practice from home, overcoming geographic and time constraints. This accessibility has particularly boosted market growth during and after the COVID-19 pandemic.

Emerging Opportunities

The yoga market is witnessing new growth avenues through the expansion of wellness tourism-with retreats and wellness-focused travel becoming more popular worldwide. Simultaneously, the inclusion of yoga in corporate wellness programmes is becoming more prevalent, further extending the reach of yoga into professional environments.

Regional Insights

North America and Europe currently hold significant shares in the global yoga market, driven by high consumer awareness, strong disposable incomes, and an extensive network of yoga studios and certified instructors.

However, the Asia Pacific region, particularly India, is rapidly emerging as a key growth market. As the birthplace of yoga, India benefits from both cultural relevance and an increasing focus on preventive healthcare. Additionally, rising urbanisation and lifestyle shifts are fostering a strong adoption rate in emerging Asian economies.

Yoga Market Segmentation

The market is segmented on the basis of type, practitioner type, age group, location, and region.

By Type:

Online Yoga Courses
Offline Yoga Courses
Yoga Accreditation Training Programmes

Others

By Practitioner Type:

Male
Female

By Age Group:

Below 18
18-29 Years
30-50 Years
Above 50

By Yoga Location:

Home
Gym
Yoga Studio
Yoga and Wellness Festivals
Others

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

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Competitive Landscape

The EMR report offers an in-depth analysis of the key players shaping the yoga industry. It covers aspects such as market share, expansions, investments, partnerships, and mergers and acquisitions. Leading companies profiled include:

Alo, LLC
Peloton Interactive, Inc.
Life Time, Inc.
OmStars LLC
The Yoga Institute
Akhanda Yoga Institute
Others

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This release was published on openPR.