Press release
Television Network Market: Major Trends Reshaping the Future of the Industry
Television Network
What Is the Expected CAGR for the Television Network Market Through 2025?
In recent times, the television network market size has experienced substantial growth. It is projected to expand from $169.37 billion in 2024 to $180.21 billion in 2025, registering a compound annual growth rate (CAGR) of 6.4%. Factors driving growth during the historical period include increased advertising revenue, the expansion of cable and satellite TV, high viewer ratings and audience participation, global distribution of content, as well as news and live event broadcasts.
What's the Projected Size of the Global Television Network Market by 2029?
It is anticipated that the television network market will experience robust expansion in the coming years, with its value predicted to reach $220.67 billion in 2029, progressing at a compound annual growth rate (CAGR) of 5.2%. The projected growth during this period can be linked to the incorporation of streaming services, diversification in revenue sources, investments in creating original content, providing interactive and immersive experiences, and adapting to evolving viewer behaviours. The forecast period is also expected to see key trends such as the integration of social media and viewer participation, emphasis on sustainable and environmentally-friendly production methods, the implementation of cloud-based broadcasting systems, localization and globalization of content, and the creation of hybrid advertising strategies.
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Top Growth Drivers in the Television Network Industry: What's Accelerating the Market?
Advancements like new digital channels and high-definition (HD) broadcasting have revolutionized the television network industry lately. A growing number of TV stations and networks have initiated HD broadcasting. This move has resulted not only in higher audience acquisition but also in increased revenue from advertisements due to viewer preference for enhanced quality ads. The escalating demand for HD channels has led to a shift from analog to digital broadcasting to improve user experience further. Cutting-edge technologies delivering personalized technology, viewer content on demand, customized content distribution, and marathon viewing experiences are set to fuel the growth of the television network market.
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What Trends Will Shape the Television Network Market Through 2029 and Beyond?
Leading businesses in the television network market are prioritizing the implementation of intelligent and automated technologies, including maritime satellite TV antennas, to cut down labor expenses and boost service efficiency. Maritime satellite TV antennas are specifically developed systems to receive satellite TV signals while at sea, granting ships and yachts access to a broad array of TV content, regardless of their location. For example, Cobham Satcom, a Denmark-based firm specializing in satellite communication solutions and services, in July 2024 introduced its newest maritime satellite TV antenna, the Sea Tel 370s TV. The aim was to augment program selection and service quality for cruise ships and large yachts. This 3.7-meter antenna relies on the advanced Sea Tel Integrated Marine Electronics (IMA) platform to automate manual procedures for accessing widely-watched international television channels at sea, considerably reducing long-term technical expenses. The antenna's notable features comprise automatic C-band switching between circular and linear polarization, enabling uninterrupted viewing of live channels like ESPN during significant sports occasions. Moreover, the antenna effectively handles the recent issues of 5G disruption with satellite TV signals, ensuring excellent performance even in challenging atmospheric conditions.
What Are the Main Segments in the Television Network Market?
The television network market covered in this report is segmented -
1) By Service: Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television, Subscription Channel Services, Cable And Other Pay Services
2) By Revenue Model: Subscription, Advertisement
3) By Broadcaster Services: Public, Commercial
Subsegments:
1) By Direct Broadcast Satellite Services (DBS): Residential DBS Services, Commercial DBS Services
2) By Satellite Master Antenna Systems Services (SMATV): Multi-Dwelling Units (MDUs), Institutional SMATV Services
3) By Multipoint Distribution System Services (MDS): Wireless MDS Services, Point-To-Multipoint Distribution Services
4) By Closed Circuit Television (CCTV): Surveillance And Security Services, Remote Monitoring Services
5) By Subscription Channel Services: Premium Movie Channels, Sports Channels, On-Demand Content Services
6) By Cable And Other Pay Services: Traditional Cable TV Services, Internet Protocol Television (IPTV), Video On Demand (VOD) Services
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Which Top Companies are Driving Growth in the Television Network Market?
Major companies operating in the television network market include Apple Inc., Comcast Corporation, Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global plc, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Médias Monde, Islamic Republic of Iran Broadcasting Corporation, FUJI TELEVISION NETWORK INC., Rossiya Segodnya, Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group
Which Regions Will Dominate the Television Network Market Through 2029?
Western Europe was the largest region in the television network market in 2024. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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