Future of the Public Opinion And Election Polling Market: Strategic Analysis and Forecast to 2034

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What Will the Public Opinion And Election Polling Industry Market Size Be by 2025?
Over recent years, there has been a steady increase in the market size of public opinion and election polling. Projected growth is from $8.7 billion in 2024 to $8.93 billion in 2025, which equates to a compound annual growth rate (CAGR) of 2.7%. The causes for the growth during the historic period include media impact and coverage, political occurrences and campaigns, demographic changes, as well as social and economical elements, and past voting trends.

What's the Long-Term Growth Forecast for the Public Opinion And Election Polling Market Size Through 2029?
It is projected that the market size for public opinion and election polling will experience consistent growth in the coming years, reaching $10.23 billion by 2029 with a 3.5% compound annual growth rate (CAGR). Factors contributing to this growth during the forecast period include the impact of digital platforms and social media, the prevailing political climate and polarization, issue-specific campaigns, the evolution of communication channels, and changes in demographics and diversity. The forecast period will also see key trends like the power of social media, internationalization of polling practices, challenges in attaining response rates, public faith in polling, and adaptability to societal shifts.

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What Are the Key Growth Drivers Fueling the Public Opinion And Election Polling Market Expansion?
The escalating need for public sentiment is expected to propel the demand for public opinion and electoral polling markets. Public opinion and surveys serve as yardsticks to gauge public perception about specific products, individuals, activities, businesses, or any other field related to medical research and innovation. These surveys allow nations and corporations to select new leadership, launch a product, restructure organizationally, or make other key strategic choices. The need for public opinion in shaping decisions in governmental and corporate activities contributes to the expansion of the public opinion and election polling market.

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What Are the Key Trends Driving Public Opinion And Election Polling Market Growth?
The deployment of innovative solutions and advancements through strategic partnerships and collaborations is becoming prevalent in the public opinion and election polling industry. Key industry players and government entities are leveraging new technologies to bolster the reliability, accessibility, and legitimacy of surveys and voting, while also addressing variability and errors. For instance, in July 2023, the Council of State Governments, an American non-profit entity, partnered with The Turnout, another US-based organisation promoting voter registration, to launch the Election Technology Initiative (ETI). The ETI aims to advocate and offer open-source solutions to election administrators with a view to boost the safety, transparency of both U.S. and international elections and increase voter confidence, accessibility, and engagement. The first step of the project will see ElectionGuard, an open-source software developed by Microsoft's Democracy Forward Initiative, being transferred to the ETI. ElectionGuard equips voting machine vendors and election officials with the necessary tools for conducting end-to-end verifiable post-election audits.

How Is the Public Opinion And Election Polling Market Segmented?
The public opinion and election polling market covered in this report is segmented -

1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling

Subsegments:
1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys
2) By Mail Surveys: In-Person Surveys, Telephonic Surveys
3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys
4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews

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Which Companies Are Leading the Charge in Public Opinion And Election Polling Market Innovation?
Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute

Which Regions Are Leading the Global Public Opinion And Election Polling Market in Revenue?
North America was the largest region in the public opinion and election polling market in 2024. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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