Chris Craig Announces the Release of His New Book: Becoming a Better Service Professional

Christopher Craig, widely known as Chris Craig an NADA speaker, automotive and leadership expert, and influential content creator has officially announced the release of his newest book , Becoming a Better Service Profession al.

With a following of over 115,000 subscribers across social media platforms like Facebook, Instagram, and LinkedIn, Craig took to these channels to share the exciting news. The book, written for current and aspiring service advisors, dives deep into what it really takes to excel in one of the automotive industry's most demanding and dynamic roles.

Becoming a Better Service Professional strips away fluff and gets right to the core of the professioncdelivering actionable strategies, practical insights, and real-world applications that empower readers to thrive in customer-facing roles. From the first greeting to the final check-out, Craig outlines how to consistently set the standard for exceptional service.

When asked about why he wrote the book, Craig stated, " I have extensive background in the auto industry working as a service advisor, technician, and parts retail manager. With my experience I offer up free coaching content on social media to the current employees of the automotive industry, a venture that has been so successful that I now work as a curriculum content creator for RockED, an app based platform that leveraged micro learning to help people develop themselves. This book is my way of giving back to the industry with a resource that can truly help them become better at their careers. I aim to do that first and foremost and then to help solidify my position in the industry as an expert. "

Indeed, through real-life examples, relatable advice, and a grounded approach, Becoming a Better Service Professional offers insight into customer communication, technical translation, time management, and the delicate balancing act of advocating for both the customer and the technician.

For more information, please visit:

Facebook: https://www.facebook.com/ChrisMFCraig/about

Instagram: https://www.instagram.com/Chris_mf_craig/#

YouTube: https://www.youtube.com/@chris_mf_craig

LinkedIn: https://www.linkedin.com/in/chris-topher-craig/

About Chris Craig:

Craig's career spans roles as a service advisor, technician, and parts retail manager. With a bachelor's degree in Automotive Technology Management, he now works as a curriculum content creator for RockED, the automotive industry's leading mobile, micro-learning platform that delivers actionable content to automotive professionals.

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