Brain Health Supplement Market to Reach USD 27.11 B by 2030 at 19.2% CAGR

Global Brain Health Supplement Market to Surge from USD 7.93 B in 2023 to USD 27.11 B by 2030 at ~19.2% CAGR
According to Maximize Market Research, the global Brain Health Supplement market was valued at USD 7.93 billion in 2023 and is forecast to reach USD 27.11 billion by 2030, expanding at an exceptional CAGR of 19.2% from 2024 to 2030 .

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Market Overview & Key Drivers
The market includes Herbal Extracts, Vitamins & Minerals, and Natural Molecules, with herbal extract products dominating due to traditional and scientific efficacy

Growth is fueled by rising cognitive health awareness, the aging population seeking mental acuity, and the popularity of nootropics like mushrooms, creatine, and NAD boosters .

Memory enhancement remains the top application, supported by demand in mood, focus, stress, sleep, and aging categories.

Competitive Landscape
Key players in the space include Amway, Onnit Labs, Natural Factors, Quincy Bioscience, Purelife Bioscience, AlternaScript, Aurobindo Pharma, HVMN, NOW Foods, and Teva . These companies are expanding via product innovation, functional mushroom launches, and evidence-based formulations.

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Regional Demand & Higher Growth Region
North America held >40% of global revenue in 2022-23, led by evidence-backed products and health-conscious consumers

Asia-Pacific is the fastest-growing region (CAGR ~15.8%), with China, India, South Korea, and Japan fueling increased adoption .

Europe and MEA show steady uptake amid rising interest in supplements for memory, stress, and mood.

COUNTRY-SPECIFIC INSIGHTS
Vietnam Opportunity Growth
Vietnam's rising middle class and growing awareness are prompting demand for herbal and mushroom-based nootropics-offering early-mover opportunities for supplement brands.

Thailand Trends Growth
Thailand sees significant uptake in immunity‐plus‐brain formulas among urban and middle‐income consumers, particularly functional mushroom blends such as Lion's Mane.

Japan Consolidation Growth
Japanese formulators and supplement giants like Suntory and Aurobindo are consolidating nootropic portfolios, focusing on high-purity ingredient sourcing and brain‐aging solutions.

South Korea Updation Trends
South Korea prioritizes nootropics and NAD+ boosters; brands are updating offerings with cognitive-enhancement lines, delivered via e‐commerce platforms.

Singapore Benchmarking Opportunity
Singapore's market favours premium, clinically-validated brain health products and serves as a gateway for APAC expansion of scientific supplement brands.

United States Consolidation Trends
In the U.S., mergers and distribution deals are underway-leading players are acquiring boutique brain-health brands and partnering with mushroom innovators like Host Defense

China Growth Trends
China drives massive demand for nootropics, including creatine for cognition and mushroom supplements-supported by rapid e-commerce reach and functional food trends

Europe Opportunity & Compliance
In Europe, robust regulations drive high-quality supplement standards, leading brands to emphasize evidence-backed cognition products and plant-based formulas.

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Brain Health Supplement Market Segment Analysis:
by Product Type
Herbal Extracts
Vitamins & Minerals
Natural Molecules

by Formulation
Capsules/Tablets
Powders
Softgels

by Application
Memory Enhancement
Mood & Depression
Attention & Focus
Lifespan & Anti-aging
Sleep & Recovery
Other

Mergers & Acquisitions Highlights
Amway, Onnit, and AlternaScript are strengthening distribution partnerships and acquiring niche nootropic brands to bolster global reach.

Functional mushroom product lines from Host Defense (by Paul Stamets) are increasingly adopted via distribution agreements in North America and Asia

Key Recent Developments
Lion's Mane mushroom is emerging as a major brain-health ingredient with growing mainstream acceptance

Creatine is gaining attention for cognitive benefits and Alzheimer's disease protection, with the U.S. market now ~USD 456 M and growing rapidly

NAD boosters, like those from Elysium Health, remain central to anti-aging and cognitive discussions, but scientific consensus is still debated

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