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Customized Probiotics Market Analysis Reveals Strong Growth in North America and Europe

07-18-2025 11:08 AM CET | Food & Beverage

Press release from: Insightace Analytic Pvt Ltd.

Customized Probiotics Market

Customized Probiotics Market

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Customized Probiotics Market - (By Product Type (Food and Beverage, Dietary Supplements), Consumer Group (Adult, Pediatric), Distribution Channel (Online Stores, Retail Pharmacies)), Trends, Industry Competition Analysis, Revenue and Forecast To 2034."

According to the latest research by InsightAce Analytic, the Global Customized Probiotics Market is valued at USD 5.9 Bn in 2024, and it is expected to reach USD 11.5 Bn by the year 2034, with a CAGR of 7.0% during the forecast period of 2025-2034.

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Customized probiotics refer to formulations specifically developed to meet an individual's unique health requirements, often informed by their gut microbiota profile, overall health condition, dietary patterns, and targeted wellness objectives. These tailored solutions involve the careful selection of probiotic strains known to address particular health concerns or to promote optimal digestive health.

The increasing consumer preference for natural and preventive health solutions is a major factor driving market growth. As awareness of the health benefits associated with probiotic bacteria continues to rise, more individuals are seeking personalized nutrition solutions aimed at improving well-being. This trend is further supported by the growing popularity of functional foods-products that provide both nutritional value and health-promoting properties.

Younger demographics, in particular, are demonstrating strong demand for health-oriented products, thereby contributing significantly to the expansion of the probiotics sector. Probiotics, commonly incorporated into functional food and beverage offerings, are widely recognized for their role in supporting digestive health and strengthening immune function.

However, one of the key challenges hindering market progression lies in the ambiguity surrounding the classification of probiotic-based products-specifically, the distinction between pharmaceuticals and food-grade products. This differentiation varies across regulatory jurisdictions, resulting in considerable complexity in legislative, regulatory, and technological implementation, thereby creating barriers to broader market development.

List of Prominent Players in the Customized Probiotics Market:
• Custom Probiotics Inc.
• Hiral Health
• DuPont Health and Nutrition
• Vaster Life Sciences
• Biovencer Healthcare
• Unique Biotech
• Probi AB
• DSM Nutritional Products AG
• Creative Biogeny
• Sun Genomics
• Sauber USA
• Nutrascience Labs
• Glac Biotech Co., Ltd
• Creative Enzymes
• Other Prominent Players

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Market Dynamics:
Drivers:
The growth of the customized probiotics market is primarily driven by increasing awareness of gut health and its comprehensive impact on overall well-being. Consumers are recognizing the essential role a balanced microbiome plays in supporting digestive health, immune function, and mental wellness. Advancements in microbiome research, coupled with innovations in sequencing technologies, have significantly enhanced understanding of gut microbiota diversity and functionality. These scientific developments enable the formulation of personalized probiotics aimed at addressing individual microbiome imbalances and specific health conditions. Furthermore, the rising popularity of personalized nutrition-where dietary interventions are tailored to an individual's health profile and lifestyle-continues to influence demand. Consumers are actively pursuing customized health solutions that align with their unique physiological needs and wellness goals.

Challenges:
Despite the market's potential, several barriers hinder its growth. High development and formulation costs associated with personalized probiotics present a major challenge, particularly in terms of mass-market adoption. Moreover, limited consumer awareness regarding the specific benefits of customized probiotic products restricts wider market penetration. In addition, the complex and rigorous regulatory environment governing the approval of personalized probiotics across various regions poses further constraints on market expansion.

Regional Trends:
North America is anticipated to hold a leading position in the customized probiotics market. A strong emphasis on health and wellness, coupled with increased consumer awareness of digestive health, is fueling demand for personalized probiotic products. Rising disposable incomes, improved living standards, and greater consumer acceptance of functional food products are also contributing to market growth. The increasing recognition of the gut microbiome's role in holistic health has heightened interest in products that support microbiome balance, with probiotic supplements emerging as a convenient solution for health-conscious consumers in the region.

Europe also represents a significant share of the market. Although the industry in this region remains in an early growth phase, there is a clear focus among manufacturers on developing products that support digestive and immune health. Liquid probiotics, particularly probiotic-enriched beverages such as milk, yogurt drinks, and juices, are gaining traction and driving segment expansion across the European market.

Recent Developments:
• In June 2023, ADM revealed plans to inaugurate a cutting-edge manufacturing plant in Spain, investing USD 30 million to address the underserved market for probiotics and postbiotics.
• In April 2023, the FDA approved Seers Therapeutics' live oral microbiome capsule, Vows. Nestle will market it through its gastroenterology sales team.
• In Jan 2023, Sun Genomics personalized probiotics brand Floré collaborated with DSM Venturing to enhance the scientific research and global commercial distribution of precision probiotics.

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Segmentation of Customized Probiotics Market-
By Product Type
• Food and Beverage
• Dietary Supplements
By Consumer Group
• Adult
• Pediatric
By Distribution Channel
• Online Stores
• Retail Pharmacies
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa

Read Overview Report- https://www.insightaceanalytic.com/report/customized-probiotics-market/2352

About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

Contact us:
InsightAce Analytic Pvt. Ltd.
Visit: www.insightaceanalytic.com
Tel : +1 607 400-7072
Asia: +91 79 72967118
info@insightaceanalytic.com

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