Abu Dhabi Customs Wins Nine Prestigious Awards at the HBC International Awards in London

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London, UK - 14 Jul, 2025 - Abu Dhabi Customs has achieved remarkable success by receiving nine prestigious awards at the HBC 2025 AI & Innovation Convention & International Awards Ceremony, hosted at the renowned Royal Society of Arts, Manufactures, and Commerce (RSA) in London, a historic institution dedicated to social progress and innovation since 1754.

This year's convention and awards ceremony marked a milestone with the global launch of the Intelligent Sustainable Excellence (ISE) Model, alongside the recognition of 63 winners across 30 categories - selected from 4,172 applications and more than 5,500 assessment hours. The awards celebrated exceptional achievements in AI integration, sustainability, and innovation across global sectors.

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Award Highlights for Abu Dhabi Customs:

1. HBC Special Recognition Medal

Recipient : H.E. Rashed Lahej Al Mansoori, Director General, The General Administration of Abu Dhabi Customs

Achievement : Recognized as a Transitional Business Excellence Leader for his outstanding leadership in elevating the customs sector into a global benchmark of institutional innovation, digital transformation, and operational excellence.

2. HBC Women Leader Award

Recipient: Safeya Bin Zawbaa

Department: Abu Dhabi Customs

Level: Gold Winner

Achievement: Led Abu Dhabi Customs to #1 in statistical maturity, introduced AI and automation, and shaped national data policy with global recognition.

3. HBC Executives Award

Recipient: Eng. Khalid Hasan Ali AlMarzooqi

Department: Abu Dhabi Customs

Level: Diamond Winner

Achievement: Led transformative innovation at Abu Dhabi Customs and ADDED - automating over 1,100 processes, driving AI-powered excellence, and positioning Abu Dhabi as a global model for government performance.

4. HBC Executives Award

Recipient: Yanal Qasim Alkhasoneh

Department: Abu Dhabi Customs IT

Level: Gold Winner

Achievement: Led a digital revolution - cutting clearance times, integrating AI and blockchain, and positioning Abu Dhabi as a global leader in trade innovation.

5. HBC Customer Care Award

Recipient: Abu Dhabi Customs

Level: Diamond Winner

Achievement: With a 95% satisfaction rate, fully digital services through TAMM, and innovations like TradeChain and AI-driven platforms, Abu Dhabi Customs is leading the way in delivering seamless, effortless customer care.

6. HBC Business Partnerships Award

Recipient: Abu Dhabi Customs

Level: Gold Winner

Achievement: Abu Dhabi Customs has redefined public-private collaboration through agile governance, digital innovation, and exceptional partner engagement. With ISO 44001, real-time platforms like Dhafra, and a 100% partner case closure rate in under 40 minutes, they've set new global benchmarks in trust-based partnerships.

7. HBC Artificial Intelligence Award

Recipient: Abu Dhabi Customs IT

Level: Gold Winner

Achievement: From real-time customer segmentation and predictive compliance scoring to error detection with over 90% precision, their AI ecosystem is secure, ethical, and fully aligned with the UAE's digital transformation goals. This initiative has reduced manual workloads by 40%, improved service transparency, and set a new global benchmark in customs innovation.

8. HBC Project Award Recipient: Abu Dhabi Customs IT Level: Gold Winner Achievement: Through its Elite SOC Implementation, Abu Dhabi Customs deployed cutting-edge security systems, real-time threat detection, and advanced response capabilities - all delivered on time, on budget, and in full scope. This project not only met global standards like ISO and UAE IA, but also built a resilient, future-ready digital infrastructure.

9. HBC Information Technology Award

Recipient: Abu Dhabi Customs IT

Level: Diamond Winner

Achievement: With its ambitious DigiNext 2024-2028 strategy, Abu Dhabi Customs is turning 'Invisible Customs' into reality - leveraging AI, blockchain, IoT, and automation to streamline global trade. They've achieved zero security breaches, 99.98% first-call resolution, and industry-leading digital service delivery, setting a new benchmark for smart governance.

These accolades reinforce Abu Dhabi Customs' dedication to innovation, sustainability, and public value creation, positioning it as a global benchmark for smart, forward-thinking governance on the international stage.

Abu Dhabi Customs' outstanding achievements at the HBC International Awards not only highlight its pioneering spirit but also underscore its vital role in advancing digital excellence, customer care, and global trade innovation - contributions deeply appreciated by the HBC International Awards Foundation.

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Media Links:

Instagram: https://www.instagram.com/abudhabicustoms/

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X: https://twitter.com/abudhabicustoms

YouTube: https://www.youtube.com/channel/UCBOvdWoR8htW87lBeESZp3A

LinkedIn: https://www.linkedin.com/company/abu-dhabi-customs/

Media Contact
Company Name: Abu Dhabi Customs
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Country: United Arab Emirates
Website: https://www.adcustoms.gov.ae/

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