Press release
New Genrise.ai's Study Exposes Keyword Strategies That Actually Drive Marketplace SEO in 2025
The report - "Keyword Selection & Placement Strategy for the Digital Shelf" - breaks down the framework winning brands are using to rank, convert, and stay compliant with evolving retailer search engines like Amazon's Rufus and Walmart's GenAI.
We're not talking about theory. This is based on real-world listings from brands already winning the digital shelf.
Genrise's 2025 keyword study shows how high-performers:
• Score and prioritize keywords that actually convert
• Place keywords where algorithms - and humans - will see them
• Ditch outdated SEO tricks that kill performance or get listings flagged
Key takeaways:
• Keyword placement rules for titles, bullets, and backend fields - based on how Rufus and GenAI scan content
• How to align keywords with buyer intent, not just search volume
• What retailer AI is penalizing now (and what to stop doing immediately)
This isn't about writing content - it's about building your search infrastructure," said Anil Gendharve, Co-founder at Genrise.ai. The brands that win in 2025 are the ones who treat SEO like a system, not a guessing game.
This is required reading for ecommerce managers, brand leads, and marketplace teams tired of flying blind.
Get the full report now https://www.genrise.ai/research-reports/keyword-selection-placement-strategy-digital-shelf
Genrise.ai
2261 Market Street STE 22539
San Francisco,
CA 94114
About Genrise.ai
Genrise is the proactive content agent built for brands who are serious about ecommerce. We auto-optimize product pages across every major marketplace - placing keywords smartly, staying legally clean, and keeping your brand voice intact. From titles to backend fields, Genrise updates 1,000 listings in minutes - not months.
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