Oat Flour Market: A Comprehensive Study Exploring with Hodgson Mill, Shipton Mill, General Mills

HTF MI recently introduced Global Oat Flour Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2025-2031). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence.

Major companies in Oat Flour Market are: The Quaker Oats Company (PepsiCo) (United States), Bob's Red Mill Natural Foods (United States), General Mills (United States), Richardson Milling (Canada), Grain Millers (United States), Hodgson Mill (United States), Avena Foods Limited (Canada), Blue Lake Milling (Australia), Shipton Mill (United Kingdom), Kellogg Company (United States)

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According to HTF Market Intelligence, the global Oat Flour Market size was valued at USD 2.7 billion in 2024 and is estimated to reach revenue of USD 4.41 billion by 2031, with a CAGR of 5% from 2025 to 2031.

The Oat Flour Market is Segmented by Application (Food & Beverages, Bakery Products, Snacks, Breakfast Cereals, Baby Food, Others) by Type (Conventional Oat Flour, Organic Oat Flour) by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Others)

Definition:
Oat flour is a finely ground flour made from oats, commonly used in baking and gluten-free diets. It retains the nutritional benefits of whole oats, such as high fiber, protein, and essential vitamins. Oat flour serves as a healthy alternative to wheat flour in bread, cookies, pancakes, and other baked goods. Its low glycemic index and high satiety factor make it popular among health-conscious consumers and diabetics. With increasing awareness about whole grains and gluten intolerance, the demand for oat flour is surging globally, not just among individual consumers but also among food processors and bakeries.

Market Trends:
Rising product launches in breakfast cereals and healthy snacks, innovations in functional oat blends (e.g., with flaxseed, chia), demand for certified organic and non-GMO oat flour, increasing visibility on retail shelves and e-commerce platforms, and growing application in infant nutrition and protein-enriched foods define market dynamics.

Market Drivers
Growing demand for gluten-free products, rising preference for whole grain and plant-based ingredients, increasing consumer focus on heart and digestive health, surge in at-home baking during and post-COVID, and expansion of organic food channels are driving oat flour adoption across food industries.

Market Opportunities:
Emerging demand in pet food and nutraceutical formulations, investment in automated milling for scale, collaborations with plant-based dairy producers, increased awareness via fitness influencers and dietary consultants, and opportunities in school and hospital meal programs present strong potential for long-term expansion.

Market Challenges:
High price fluctuations due to oat crop sensitivity to weather, lack of consumer familiarity in non-Western markets, supply chain disruptions for organic oats, limited product shelf life in humid climates, and need for education on baking behavior of oat flour versus wheat flour represent key challenges.

Dominating Region:
Europe

Fastest-Growing Region:
Asia-Pacific

Market Leaders & Development Strategies:
In September 2023, Federal Oat Mills (FOM) Sdn Bhd inaugurated a US$ 28 million cutting-edge factory in Penang Science Park in Simpang Ampat, Malaysia, with the ability to process 60,000 metric tons of oats annually. In September 2023, Hershey Canada, a subsidiary wholly owned by The Hershey Company, officially introduced its first plant-based chocolate bar, Hershey's Oat Made.

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Oat Flour market segments by Types: Conventional Oat Flour, Organic Oat Flour
Detailed analysis of Oat Flour market segments by Applications: Food & Beverages, Bakery Products, Snacks, Breakfast Cereals, Baby Food, Others

Global Oat Flour Market -Regional Analysis
• North America: United States of America (US), Canada, and Mexico.
• South & Central America: Argentina, Chile, Colombia, and Brazil.
• Middle East & Africa: Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, and South Africa.
• Europe: the UK, France, Italy, Germany, Spain, Nordics, BALTIC Countries, Russia, Austria, and the Rest of Europe.
• Asia: India, China, Japan, South Korea, Taiwan, Southeast Asia (Singapore, Thailand, Malaysia, Indonesia, Philippines & Vietnam, etc) & Rest
• Oceania: Australia & New Zealand

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Oat Flour Market Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
- To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
- To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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Points Covered in Table of Content of Global Oat Flour Market:
Chapter 01 - Oat Flour Executive Summary
Chapter 02 - Market Overview
Chapter 03 - Key Success Factors
Chapter 04 - Global Oat Flour Market - Pricing Analysis
Chapter 05 - Global Oat Flour Market Background or History
Chapter 06 - Global Oat Flour Market Segmentation (e.g. Type, Application)
Chapter 07 - Key and Emerging Countries Analysis Worldwide Oat Flour Market
Chapter 08 - Global Oat Flour Market Structure & worth Analysis
Chapter 09 - Global Oat Flour Market Competitive Analysis & Challenges
Chapter 10 - Assumptions and Acronyms
Chapter 11 - Oat Flour Market Research Method

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, LATAM, Europe, Japan, Australia or Southeast Asia.

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.

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