Press release
Identity Analytics Market Expected to Reach USD 7099.48 Million by 2030
Identity Analytics Market
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United States - Growth & Opportunity
Growth: North America holds over 40.7 % of the global market share in 2024 .
Opportunity: Enterprises across BFSI, healthcare, and government are accelerating adoption to meet GDPR, HIPAA, and zero-trust mandates.
Trends: Integration of identity analytics with AI/ML and hybrid-cloud platforms continues to deepen.
Consolidation: In 2024, CyberArk acquired Venafi (~US$1.5 B) and Zilla Security, expanding capabilities in machine identity and governance.
Updation: Microsoft, IBM, and Oracle introduced enhanced identity-behavior analytics tools funded by AI investment.
Asia Pacific - Trends & Updation
Trends: APAC is witnessing rapid digital transformation in China, India, South Korea, and Japan, driving demand for identity analytics in e-commerce, telecom, and finance.
Updation: GCC and APAC banks are deploying real-time analytics to detect identity fraud during onboarding.
Consolidation: Vendors are forming strategic partnerships with telcos and cloud providers to enhance regional reach.
Opportunity: Growing compliance pressures (e.g., India's IT Rules, Singapore's PDPA) create fertile ground for growth.
Europe - Opportunity & Growth
Opportunity: Europe offers a mature market adopting identity analytics for GDPR compliance and zero-trust security architectures .
Growth: Estimated CAGR around 12 % from 2024 to 2034 in Europe, with the market growing from USD 1.8 B in 2023 to USD 4.9 B by 2033.
Trends: Increased use of blockchain-based and decentralized identity (SSI) systems.
Consolidation: SAP, IBM, and One Identity achieved footholds in EU via M&A and product integrations.
Middle East & Africa - Trends & Consolidation
Trends: MEA's BFSI, oil & gas, and government sectors are adopting identity analytics to secure digital services in UAE, Saudi Arabia, and South Africa.
Consolidation: Oracle, CyberArk, and SailPoint have established regional offices and channel partnerships to support localization.
Opportunity: Regional cybersecurity strategies and public-private digitization efforts drive long‐term demand.
Region-Specific Mergers & Acquisitions
United States: CyberArk acquired Venafi (2024, US$1.5 B) and Zilla Security, broadening identity governance and machine identity coverage.
Europe: IBM, SAP, and One Identity executed bolt-on acquisitions to integrate AI-driven identity analytics into enterprise stacks.
Asia Pacific: Regional expansions via alliances between Microsoft, Oracle, and local cloud/telco giants.
MEA: Identity analytics vendors entered MEA via strategic distribution and local partnerships with security integrators.
Key Recent Developments
Q1 2025 (US): CyberArk completed its acquisitions of Venafi and Zilla Security, enhancing capabilities in machine identity and governance.
Mid‐2024 (Global): IBM and Microsoft rolled out AI‐powered identity‐behavior analytics modules for enterprise security suites.
Late‐2024 (MEA): SailPoint launched identity analytics tailored for Gulf-region regulatory standards.
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Identity Analytics Market Segmentation:
by Component
Solution
Services
According to Component, the solution sector is in the lead and had the biggest market share in 2023. These solutions reduce the risk of identity access by utilising machine learning and advanced analytics. Identity theft cannot be effectively detected and mitigated by traditional identity and access control systems. Businesses are increasingly using cutting-edge technologies like advanced analytics and machine learning solutions to ensure ongoing compliance. Additionally, as businesses look to automate essential identity-based access provisioning, de-provisioning, and authentication, interest in identity analytics solutions is growing.
by Service
Professional Services
Managed Services
by Application
Account Management
Customer Management
Fraud Detection
GRC Management
Identity and Access Management
Others
by Industry Verticals
BFSI
Government and Defense
IT and Telecom
Energy and Utilities
Manufacturing
Others
The IT and telecom segment had the biggest market share in 2023, according to Industry Verticals. This was because all organisations produce a lot of information every day, and the industry's growing identity-based risk makes it easier to adopt identity analytics solutions. Additionally, a developed nation's expanding population and industrialisation support the expansion of the telecom and IT industries.
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Key Players:
1. Oracle
2. Verint Systems
3. Logrhythm
4. Happiest Minds
5. Gurucul
6. Quantum Secure
7. Hitachi ID Systems
8. Sailpoint Technologies
9. Centrify
10. Prolifics
11. Anomalix
12. One Identity
13. Evidian
14. Brainwave GRC
15. ID Analytics
16. Nexis GmbH
17. Confluxsys
18. IDAX Software
19. Netiq
20. Okta
21. Novetta
22. Netowl
23. Traxian
24. Threatmetrix
25. Venafi
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