Digital Out-of-Home Advertising Market to Reach USD 25.65 Billion by 2030, Driven by Programmatic Adoption and Expanding Urban Infrastructure

Mordor Intelligence has published a new report on the Digital Out Of Home Advertising Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Digital Out Of Home Advertising Market Overview
The global Digital Out-of-Home (DOOH) Advertising Market is undergoing a strong period of transformation as advertisers increasingly turn to dynamic formats to engage consumers in physical spaces. With an estimated market size of USD 18.18 billion in 2025, the industry is projected to reach USD 25.65 billion by 2030, growing at a CAGR of 7.13% over the forecast period.

Digital out-of-home advertising combines the reach and impact of traditional outdoor media with the agility of digital platforms. This format includes digital billboards, transit displays, and place-based screens, offering advertisers real-time flexibility and contextual targeting. In a landscape where online advertising faces increasing saturation and data privacy constraints, DOOH is positioning itself as a valuable alternative for high-visibility campaigns.

Report Overview: https://www.mordorintelligence.com/industry-reports/digital-ooh-market?utm_source=openpr

Digital Out Of Home Advertising Market Key Trends
A few major themes are shaping the trajectory of the DOOH market globally:

1. Growth of Programmatic DOOH (pDOOH):
Automated ad buying systems are gaining ground, allowing advertisers to place dynamic, targeted campaigns on digital screens in real-time. This transition mirrors the digital shift seen in other advertising mediums and enhances campaign efficiency by reducing manual negotiations and offering flexible pricing.

2. Increasing Urbanization and Smart City Development:
As cities expand and invest in smart infrastructure, new opportunities arise for digital signage networks. Urban areas offer prime locations for DOOH screens, from busy intersections to metro stations, giving advertisers a broad canvas for reaching city dwellers.

3. Demand for Measurable Impact and Real-Time Analytics:
Brands are looking beyond impressions and seeking tangible engagement metrics. DOOH campaigns are increasingly evaluated using data analytics tools that measure footfall, dwell time, and audience demographics making it easier to align outdoor advertising with ROI-focused strategies.

4. Environmental and Social Messaging:
With growing consumer expectations for sustainability and social responsibility, DOOH platforms are being used for more than just product promotion. Governments, NGOs, and corporations are utilizing these displays for public messaging on health, climate, and social causes.

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights:
https://www.mordorintelligence.com/ja/industry-reports/digital-ooh-market?utm_source=openpr

Digital Out Of Home Advertising Market Segmentation:
The DOOH advertising market is structured across multiple formats, technologies, locations, verticals, and geographies:

By Format

Digital Billboards

Transit Displays

Street Furniture

Place-Based and Venue Screens

By Screen Technology

LED

LCD

Projection and Other

By Location

Outdoor

Indoor

By End-User Vertical

Retail

Healthcare and Pharmaceuticals

Financial Services

Automotive

Telecom and Utilities

Government and Public Sector

Entertainment and Media

Others

By Geography

North America

United States

Canada

Mexico

South America

Brazil

Argentina

Rest of South America

Europe

Germany

United Kingdom

France

Italy

Spain

Rest of Europe

Asia-Pacific

China

Japan

South Korea

India

Rest of Asia-Pacific

Middle East and Africa

United Arab Emirates

Saudi Arabia

South Africa

Rest of Middle East and Africa

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Key Players
With a global footprint, JCDecaux remains a leader in outdoor advertising, consistently innovating across transit and street furniture segments. Its digital assets continue to expand in urban centers, especially in Europe and Asia.

Clear Channel Outdoor Holdings Inc.
This US-based company has made strides in strengthening its digital portfolio, particularly in North America. Their programmatic solutions and partnerships with data platforms help advertisers reach audiences with precision.

Outfront Media Inc.
Outfront's presence in high-traffic locations, combined with its content management system, allows brands to deliver creative campaigns that are timely and locally relevant.

Daktronics Inc.
Primarily known for its digital display technology, Daktronics supplies LED signage for billboards, stadiums, and transportation hubs-supporting the infrastructure needs of the expanding DOOH space.

BroadSign International LLC
As a software and digital signage platform provider, BroadSign enables programmatic transactions and content scheduling across a broad network of screens, making it a crucial tech player in the DOOH ecosystem.


Conclusion
The digital out-of-home advertising market is adapting to an era where physical and digital worlds continue to merge. With flexible formats, contextual content, and growing integration with data-driven systems, DOOH offers advertisers new ways to connect with audiences in real time. As infrastructure investments grow and programmatic adoption increases, this sector is well-positioned to play a central role in the future of advertising across both developed and emerging markets.

Industry Related Reports
United States OOH And DOOH:

The United States OOH and DOOH Market Report is Segmented by Type (Static OOH, Digital OOH [Programmatic DOOH, Interactive OOH]), Format (Billboards, Transportation, and More), and End-User Industry (Retail and Consumer Goods, Automotive, and More).

To know more visit this link: https://www.mordorintelligence.com/industry-reports/united-states-ooh-and-dooh-market?utm_source=openpr

South East Asia Digital Out-of-Home Market:

The South East Asia Digital Out-Of-Home (DooH) Industry is Segmented by Application (Billboard, Transit, Street Furniture, and Malls) Across Various Southeast Asian Countries (Malaysia, Singapore, Thailand, Indonesia, Philippines, and Vietnam).

To know more visit this link: https://www.mordorintelligence.com/industry-reports/south-east-asia-digital-out-of-home-market?utm_source=openpr

Asia Pacific Digital Out of Home Market:

The Report Covers Asia Pacific DOOH Advertising Market Size & Industry Statistics and it is Segmented By Location (Indoor, Outdoor), Application (Billboard, Transit, Street Furniture), End-User (Retail, Healthcare/Pharmaceuticals, Financial Services, Automotive, Telecom/Utilities, Government Agencies) and Country.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/asia-pacific-digital-out-of-home-dooh-market?utm_source=openpr

For any inquiries or to access the full report, please contact:

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This release was published on openPR.