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U.S. 3D Secure Payment Authentication Market Expected to Hit USD 1,149.52 Million by 2034, at a CAGR of 11.39%

07-10-2025 08:34 AM CET | IT, New Media & Software

Press release from: Polaris Market Research & Consulting

U.S. 3D Secure Payment Authentication Market

U.S. 3D Secure Payment Authentication Market

Polaris Market Research announces the release of its latest study on the US 3D Secure Payment Authentication market. It offers comprehensive insights into all the key market aspects, including industry trends, market dynamics, competitive landscape, and strategic developments. The report is designed to help stakeholders make strategic decisions in the rapidly evolving market landscape.

US 3D Secure Payment Authentication Market size and share is currently valued at USD 393.61 million in 2024 and is anticipated to generate an estimated revenue of USD 1,149.52 million by 2034, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 11.39% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2025 - 2034

What is US 3D Secure Payment Authentication?
The U.S. 3D Secure Payment Authentication market addresses the growing need for secure online transactions. It enhances credit and debit card safety by requiring additional verification steps, reducing fraud and chargebacks. Driven by rising e-commerce, digital banking, and cybersecurity concerns, the market has seen accelerated adoption post-COVID-19. Technologies like EMVCo's 3D Secure 2.0 offer smoother user experiences with biometric and mobile-friendly authentication. Businesses benefit through risk-based authentication and liability shift protections. Major companies include Visa (Verified by Visa), Mastercard (Identity Check), and American Express. As regulatory pressures grow, the market is evolving toward smarter, seamless, and more user-centric payment experiences.

Download Free Sample PDF Copy of the Report:
https://www.polarismarketresearch.com/industry-analysis/us-3d-secure-payment-authentication-market/request-for-sample

What Is the Report Scope?
• Provides a comprehensive analysis of the market, including historical data, current trends, and future projections.

• Covers both qualitative and quantitative insights to support strategic decision-making.

• Examines key market segments and sub-segments to offer an in-depth market assessment.

• Includes detailed regional analysis covering major geographic markets.

• Assesses the competitive landscape with profiles of leading players, recent developments, and strategic initiatives.

What's Propelling Market Forward?
Ongoing innovation, rising demand across key sectors, and supportive industry trends are driving the upward trajectory of the US 3D Secure Payment Authentication market. Below are some of the primary forces fueling this growth:

The U.S. 3D Secure Payment Authentication market is experiencing robust growth due to the rising threat of online payment fraud and increasing consumer demand for secure e-commerce transactions. 3D Secure protocols, particularly the enhanced 3D Secure 2.0 version, offer added layers of verification without disrupting the user experience-critical in a market focused on digital convenience. Regulatory support through mandates such as PSD2 Strong Customer Authentication (SCA) in other regions has influenced U.S. companies to proactively adopt similar secure practices. Moreover, the explosive growth of e-commerce, especially post-COVID-19, has intensified the need for fraud prevention solutions that reduce chargebacks and maintain customer trust. Financial institutions, merchants, and payment processors are increasingly integrating 3D Secure to enhance authentication mechanisms and minimize liability. As biometric and AI technologies evolve, 3D Secure solutions are also becoming more intelligent and user-friendly, driving further market adoption across retail, fintech, and banking sectors.

Request for a Discount on this Report Before Purchase:
https://www.polarismarketresearch.com/industry-analysis/us-3d-secure-payment-authentication-market/request-for-discount-pricing

Who Are Market Key Players?
This market features dynamic competition where prominent organizations continuously innovate and pursue strategic alliances to expand their market share and influence. Key US 3D Secure Payment Authentication market participants include:
• American Express Company
• Bluefin Payment Systems
• Broadcom Inc.
• DECTA Limited
• DFS Services LLC
• Entrust Corporation
• Gpayments Pty Ltd.
• Marqeta Inc.
• Mastercard Incoporated
• RSA Security LLC
• Visa Inc.

Explore The Complete Comprehensive Report Here:
https://www.polarismarketresearch.com/industry-analysis/us-3d-secure-payment-authentication-market

Which Region Leads Market Demand?
The global market exhibits varied growth patterns across regions, with certain areas leading due to strong industrial presence, higher investment levels, and favorable economic conditions.

How Is Market Segmentation Done?
The market segmentation section provides a clearer understanding of demand patterns and growth opportunities across different segments. The market is
segmented based on the following key parameters:

By Component Outlook (Revenue USD Million, 2020-2034)
• Access Control Server
• Merchant Plug-in
• Others

By Application Outlook (Revenue USD Million, 2020-2034)
• Banks
• Merchants & Payment Gateway
• Others

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Email: sales@polarismarketresearch.com
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About Polaris Market Research & Consulting, Inc:
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.

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