Exciting New Era of Sports, Entertainment and Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media (Nasdaq: SEGG)

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$SEGG $10 Million Acquisition of GXR World Sports Assets Energizes Global Launch of Sports.com Super App

* Mobile & Online Platforms Enable Players and Commercial Partners in the U.S. and Internationally to Remotely Purchase Legally Sanctioned Lottery Games.

* Real-Time Results for Over 800 Lottery Games From More Than 40 Countries.

* Family of Brands Including Sports.com, Concerts.com, and TicketStub.com, to Form a Unified Ecosystem That Integrates Gaming, Entertainment and Sports.

* Legal Action Actively Pursuing All Individuals and Entities Engaged in Market Manipulation Intended to Damage the Company's Share Price and Reputation.

* $10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

* Expanding Committed Financing Facility From $100 Million to $300 Million with Generating Alpha, Saving $12 Million Over the Life of the Facility.

* Actor and Director Tamer Hassan Appointed President of SEGG Sports.com Studios.

* LOI for 51% Majority Stake in DotCom Ventures Inc., with Premium Domain Assets Concerts.com and TicketStub.com, in a Transaction Valued at $10 Million.

* TicketStub.com to Operate Focused on Alternative Entertainment Verticals Including Festivals, Comedy, eSports and Lifestyle Events.

SEGG Media, formerly Lottery.com, Inc. (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com [http://sports.com/] and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

The SEGG engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to SEGG for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, SEGG is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. The SEGG mission remains an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives.

The SEGG family of brands - including Sports.com, Concerts.com, and TicketStub.com, is a unified ecosystem that integrates gaming, entertainment and sports.

More than just an app, but a complete lottery experience on the phone, SEGG gives users instant access to all the winning numbers, jackpot sizes, and draw times for all their favorite lotteries. Plus, LTRY will even let users know when the jackpots reach a size worth playing.

SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation

On July 8th Lottery.com Inc. has officially rebranded as SEGG Media Corporation (Nasdaq: SEGG, LTRYW) - Sports Entertainment Gaming Global Media.

Strategic Architecture: One Group, Three Pillars

SEGG operates through three distinct yet synergistic verticals:

Sports.com - The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;

Entertainment - The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and

Lottery.com - The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

A New Generation Sports & Entertainment Conglomerate

SEGG is built for the next generation - a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.

With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.

Over the last 24 months, SEGG has:

Stabilized operations and balance sheet integrity.

Appointed world-class leadership and advisors.

Expanded into new verticals with asset-backed acquisitions.

Secured a $300M equity line of credit.

The rebrand and restructure represent the final act of the turnaround - and the opening act of a global growth story.

The SEGG next phase is built around:

Revenue-focused execution and brand scalability;

Responsible use of credit and non-dilutive facilities; and

Creating long-term shareholder value through increased market capitalization as a result of strategic acquisitions of cash-generative assets.

What's Coming Next got SEGG

Launch of Sports.com branded facilities in international and domestic markets;

Global expansion in motorsports, eSports and sim racing;

Introduction of fashion and lifestyle verticals; and

Premium storytelling from Sports.com Studios

Closing in on Legal Action Against Coordinated 'Short and Distort' Campaign

On June 27th SEGG confirmed that it is nearing legal proof of a coordinated and unlawful 'short and distort' campaign targeting the Company. In collaboration with its legal counsel, Paul Hastings LLP, SEGG is actively pursuing all individuals and entities engaged in market manipulation intended to damage the Company's share price and reputation.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

On June 26th SEGG announced it is advancing its global expansion with the planned launch of the Sports.com Super App (the "Super App")-a first-of-its-kind digital destination for sports fans worldwide. The Super App is designed to combine live streaming, social engagement, e-commerce and gamification into a single immersive ecosystem.

The SEGG Super App, which is scheduled to launch in select global markets in Q3 2025, will initially focus on soccer and motorsport-two verticals Sports.com has been aggressively expanding into through a series of high-profile sponsorships and strategic initiatives. The SEGG Super App will be built on an existing platform development by Galaxy Racer Holdings Limited ("GXR"), The GXR app has achieved more than one million monthly active subscribers organically, demonstrating significant early traction and category-defining potential.

The SEGG Super App will integrate six primary features into a single experience: live streaming, community chat hubs, stats-based social media, e-commerce, real-money and fantasy sports gaming, and sports news. The SEGG Super App aims to engage fans across the full lifecycle of the sports experience, tapping into the 4-5 hours of average fan interaction beyond match time each week.

Revenue streams will include premium streaming subscriptions, in-app advertising, merchandising and interactive gamified challenges. Plans are underway to extend into additional sports verticals and incorporate immersive streaming experiences later this year.

To accelerate the development timeline for the Super App, SEGG has signed a Letter of Intent (LOI) to acquire a 51% controlling interest in the sports and technology assets of GXR, valuing the transaction at $10 million pre-money.

All GXR unencumbered assets, including its tech stack and user base, will be transferred to a new entity (NewCo), of which SEGG will initially own 51%. The agreement includes a call option to acquire 100% ownership of NewCo by the end of 2027.

SEGG Media Expands Committed Financing with Generating Alpha to $300 Million

On June 23rd SEGG announced an Amendment to its Stock Purchase Agreement with Generating Alpha Ltd., expanding the committed financing facility from $100 million to $300 million, while reducing the discount Generating Alpha receives saving the Company nearly $12 million over the life of the funding facility.

This strategic amendment reflects the deepening partnership between Lottery.com and Generating Alpha, and includes materially improved terms for the company:

Facility Increased from $100 million to $300 million, enabling more accretive, cash-generating acquisitions to support share price growth.

Discount Rate Increased from 90% to 94%, reducing the effective discount to just 6%.

Removal of the trading cushion allows greater flexibility in capital deployment.

Simplified Put Mechanism aligned with investor protections.

Acclaimed Actor and Director Tamer Hassan Appointed as President of SEGG Sports.com Studios

On June 17th SEGG announced the appointment of internationally celebrated actor, producer, and entrepreneur Tamer Hassan as President of Sports.com Studios, its newly formed content division focused on film, docuseries, and original programming.

A Director for SEG since June 2023, Mr. Hassan brings a distinguished career spanning over 25 years in international film and television. He is widely known for iconic roles in productions such as Layer Cake, The Business, The Football Factory, Eastern Promises and Game of Thrones. As President of SEGG Sports.com Studios, Hassan will lead the division's creative and strategic efforts to develop, produce and distribute compelling sports-focused films, docuseries, and premium digital content.

For more information on $SEGG visit: www.seggmediacorp.com [http://www.seggmediacorp.com/]

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Media Contact
Company Name: SEGG Media, Inc. (Nasdaq: SEGG, LTRYW)
Contact Person: Matthew McGahan, Chairman and CEO
Email: Send Email [http://www.universalpressrelease.com/?pr=exciting-new-era-of-sports-entertainment-and-gaming-innovation-spotlighted-by-rebrand-of-expanding-ai-driven-online-fan-engagement-company-segg-media-nasdaq-segg]
Phone: (737) 309-4500
City: FORT WORTH
State: TEXAS
Country: United States
Website: http://www.seggmediacorp.com

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