Press release
U.S. Functional Beverage Market Shifts | Adaptogens Redefine Natural Energy 2025 - Kin Euphorics, Om Mushroom Superfood, Four Sigmatic
US Adaptogenic Beverages Market reached US$ 0.54 billion in 2023 and is expected to reach US$ 0.89 billion by 2031, growing with a CAGR of 6.44% during the forecast period 2024-2031.The US Adaptogenic Beverages Market report by DataM Intelligence provides comprehensive insights and analysis on key market trends, growth opportunities, and emerging challenges. With a commitment to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. By combining qualitative and quantitative research methodologies, the firm delivers in-depth reports that help clients navigate complex market dynamics, drive strategic growth, and seize new opportunities in an ever-evolving landscape.
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Market Overview :
U.S. adaptogenic beverages are functional drinks infused with adaptogenic herbs like ashwagandha, rhodiola, and reishi mushroom. These beverages aim to help the body manage stress, support mental clarity, and boost energy naturally. The U.S. market is seeing rapid growth due to rising consumer demand for holistic wellness, non-caffeinated energy options, and plant-based nutrition.
Evolving Market Forces and Opportunities:
In April 2024, UK-based brand Trip introduced its Mindful Blend collection, infused with calming ingredients such as lion's mane, magnesium, and L-theanine. Offered in refreshing flavors like cucumber mint and elderflower mint, the range blends adaptogens and superfoods to cater to the rising demand for functional yet flavorful beverages.
In August 2023, the RTD sparkling tea brand JOYO rebranded as Juni, unveiling a new formula that is vegan, sugar-free, and enriched with adaptogens and nootropics, including ashwagandha, lion's mane, and reishi mushroom.
List of the Key Players in the US Adaptogenic Beverages Market:
Kin Euphorics, Om Mushroom Superfood, Four Sigmatic, Peak and Valley, Recess, Juni, LLC, REBBL, Inc., Rasa, KeVita (PepsiCo), and TranQuini.
Research Methodology:
Both primary and secondary data sources have been used in the US Adaptogenic Beverages Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
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Segment Covered in the US Adaptogenic Beverages Market:
By Type: Tea and Coffee-based Beverages, Juices and Shots, Carbonated Beverages, Smoothies and Functional Waters, Energy Drinks, Other
By Ingredient: Ashwagandha, Rhodiola Rosea, Holy Basil (Tulsi), Ginseng, Mushrooms, Other), by Form (Ready-to-Drink (RTD) Beverages, Powdered and Concentrated Drinks, Other),
By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail
By End-Use: Functional Health Beverages, Stress and Anxiety Relief, Energy and Performance, Cognitive Support and Mental Clarity, Sleep Aid, Weight Management
Most Frequently Asked Questions in the US Adaptogenic Beverages Market Research Industry:
➠ What are the figures for sales, production, consumption, imports, and exports in the US Adaptogenic Beverages market?
➠ Who are the top manufacturers in the US Adaptogenic Beverages industry, and what is their current status in terms of production capacity, output, sales performance, pricing structure, cost analysis, profit margins, and overall revenue?
➠ What key opportunities are available for vendors in the US Adaptogenic Beverages market, and what challenges are they likely to encounter?
➠ Which application areas, end-user segments, or product types are projected to experience significant growth, and how is the market share distributed among them?
➠ What are the major drivers and barriers influencing the growth trajectory of the US Adaptogenic Beverages market?
➠ What are the primary sales, marketing, and distribution strategies used across the US Adaptogenic Beverages industry landscape?
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