Press release
Comprehensive Global Floriculture Market Forecast 2025-2031 Growth Trends in Cut Flowers, Potted Plants & Distribution Channels
Global floriculture market forecast 2025-2031 chart showing region wise revenue, and segment growth.
Overall market size grew from USD 46.60 billion in 2020 to USD 60.01 billion in 2024, reaching USD 64.12 billion in 2025, and is projected to hit USD 103.72 billion by 2031 at a CAGR of 6.20% between 2025 and 2031. This steady climb reflects rising consumer interest in ornamental plants and the expansion of global floriculture value chains.
North America expanded from USD 13.52 billion in 2020 to USD 18.08 billion in 2025 and is forecast to reach USD 28.06 billion by 2031 at a 5.64% CAGR. Europe rose from USD 12.06 billion in 2020 to USD 15.98 billion in 2025 and is expected to hit USD 24.70 billion by 2031 at a 5.60% CAGR.
Asia Pacific leads with growth from USD 15.22 billion in 2020 to USD 22.08 billion in 2025 and USD 38.05 billion by 2031 at a 7.04% CAGR. Latin America is set to grow from USD 3.79 billion to USD 8.67 billion at 6.39% CAGR, while the Middle East & Africa will rise from USD 2.02 billion to USD 4.24 billion at 5.79% CAGR over the same period.
The cut flowers segment, covering roses, carnations, lilies, tulips, chrysanthemums and other blooms, mirrors overall market value at USD 46.60 billion in 2020 and is expected to expand alongside the global market to USD 103.72 billion by 2031 at 6.20% CAGR.
Within cut flowers, roses will grow from USD 14.25 billion in 2020 to USD 19.51 billion in 2025 and USD 31.20 billion in 2031 at a 6.05% CAGR. Carnations will rise from USD 3.64 billion to USD 4.61 billion in 2025 and USD 6.75 billion in 2031 at 4.88% CAGR, lilies from USD 8.82 billion to USD 12.25 billion in 2025 and USD 20.05 billion in 2031 at 6.35% CAGR, tulips from USD 4.60 billion to USD 6.42 billion and USD 10.55 billion at 6.40% CAGR, chrysanthemums from USD 6.49 billion to USD 8.55 billion and USD 13.12 billion at 5.50% CAGR, and other cut flowers from USD 8.80 billion to USD 12.78 billion and USD 22.06 billion at 7.05% CAGR.
The potted plants category, including orchids, cacti & succulents, foliage plants and other pot varieties, also tracks the global trajectory to USD 103.72 billion by 2031 at 6.20% CAGR from USD 46.60 billion in 2020.
Orchids will expand from USD 15.69 billion in 2020 to USD 21.71 billion in 2025 and USD 35.06 billion in 2031 at a 6.17% CAGR. Cacti & succulents will grow from USD 10.16 billion to USD 14.79 billion and USD 25.61 billion at 7.10% CAGR, foliage plants from USD 11.20 billion to USD 14.21 billion and USD 20.86 billion at 4.91% CAGR, and other potted plants from USD 9.55 billion to USD 13.40 billion and USD 22.19 billion at 6.50% CAGR.
Distribution via market channels is another key dimension. The wholesale market, retail market and other channels combined value USD 46.60 billion in 2020 and will reach USD 103.72 billion by 2031 at a 6.20% CAGR.
Wholesale will grow from USD 24.92 billion in 2020 to USD 33.58 billion in 2025 and USD 52.89 billion in 2031 at 5.84% CAGR. Retail will climb from USD 14.37 billion to USD 19.94 billion and USD 32.56 billion at 6.32% CAGR, while other channels rise from USD 7.31 billion to USD 10.61 billion and USD 18.28 billion at 7.04% CAGR.
Major players include Danziger Group; DOS GRINGOS; Esmeralda Farms; Flamingo Horticulture; Florensis Flower Seeds UK; Forest Produce Ltd.; Marginpar BV; Native Floral Group; Oserian Group; Selecta Cut Flowers SAU; Tropical Foliage Plants Inc.; and Verbeek Export.
Key growth drivers encompass rising urbanization, expanding middle-class incomes, growing gifting and event markets, home gardening trends, and the uptake of digital channels for flower sales. Sustainability practices and the launch of novel varieties further fuel demand.
Forecasts suggest continued robust expansion driven by urbanization and gifting culture. Asia Pacific is poised to lead growth, while opportunities in premium and niche varieties, digital channels and sustainability initiatives will shape competition. Stakeholders may focus on product innovation, supply chain agility and e-commerce platforms to capture market share through 2031.
In 2025 the wholesale channel led with USD 33.58 billion or about 52% of the market, retail followed at USD 19.94 billion (31%), and other channels accounted for USD 10.61 billion (17%), highlighting the importance of wholesale distribution in floriculture supply chains.
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