Growing Interest In Combination Therapy Drives The Taste Masking And Assessment Emerges as a Core Driver of the Taste Masking And Taste Assessment Services And Technologies Market in 2025

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What Is the Expected CAGR for the Taste Masking And Taste Assessment Services And Technologies Market Through 2025?
The taste masking and taste assessment services and technologies market size has grown strongly in recent years. It will grow from $87.44 billion in 2024 to $94.63 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to pharmaceutical advancements, consumer preferences, rise in nutraceuticals, patient adherence and compliance, regulatory compliance.

What's the Projected Size of the Global Taste Masking And Taste Assessment Services And Technologies Market by 2029?
The taste masking and taste assessment services and technologies market size is expected to see strong growth in the next few years. It will grow to $127.39 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to pediatric medication demand, pediatric medication demand, rising chronic disease treatments, consumer-centric approach, drug delivery innovations. Major trends in the forecast period include globalization of taste preferences, sensory evaluation advances, consumer demand for palatable supplements, personalized taste-masking solutions, natural flavor enhancement.

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Top Growth Drivers in the Taste Masking And Taste Assessment Services And Technologies Industry: What's Accelerating the Market?
The growing interest in combination therapy is expected to propel the growth of the taste masking and taste assessment services and technologies market going forward. Combination therapy refers to a medical approach where two or more treatments or drugs are used together simultaneously or sequentially to achieve a better therapeutic outcome than using each treatment alone. Taste masking and taste assessment services and technologies play a crucial role in improving patient compliance and acceptance, especially for combination therapies, by masking the bitter or unpleasant taste of active pharmaceutical ingredients (APIs) or drugs. For instance, according to the National Center for Biotechnology Information, a US-based National Library of Medicine, as of May 2022, the Food and Drug Administration (FDA), a US-based federal agency of the Department of Health and Human Services has approved 35 immunotherapy-based combination therapies. Therefore, the growing interest in combination therapy is driving the growth of the taste masking and taste assessment services and technologies market.

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What Trends Will Shape the Taste Masking And Taste Assessment Services And Technologies Market Through 2029 and Beyond?
Technological advancements are a key trend gaining popularity in the taste masking and taste assessment services and technologies market. Major companies operating in the taste masking and taste assessment services and technologies market are focusing on developing new methods and technologies to mask the bitter taste of active pharmaceutical ingredients (APIs). For instance, in October 2022, SPI Pharma, a US-based pharmaceutical company, launched Actimask, a new taste masking technology that involves the production of a thin (micron-sized), uniform, smooth hydrogel coating encapsulating API particles. Actimask technology uses gelatin as a hydrophilic polymer in the aqueous coacervation process to create a thin coating over API particles, which offers a pleasant mouthfeel without affecting API release or therapeutic effects. This technology provides a slick and smooth hydrogel layer, allowing for easy formulation and processing, as well as a satisfying patient experience.

What Are the Main Segments in the Taste Masking And Taste Assessment Services And Technologies Market?
The taste masking and taste assessment services and technologies market covered in this report is segmented -

1) By Formulation: Solids, Liquids
2) By Technique: Coating, Microencapsulation, Organoleptic Method, Hot Melt Extrusion, Inclusion Complexation, Spray Drying, Other Techniques
3) By Scale Of Operation: Preclinical Or Clinical, Commercial
4) By End-User: Pharmaceuticals, Nutraceuticals, Contract Manufacturing Organizations

Subsegments:
1) By Solids: Tablets, Powders, Granules, Capsules
2) By Liquids: Syrups, Suspensions, Emulsions, Solutions

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Which Top Companies are Driving Growth in the Taste Masking And Taste Assessment Services And Technologies Market?
Major companies operating in the taste masking and taste assessment services and technologies market include Roquette Frères SA, Gattefose SAS, DuPont de Nemours Inc., SPI Pharma Inc., Adare Pharmaceuticals Inc., Asahi Kasei Corporation, Glatt Pharmaceutical Services Corp., Thermo Fisher Scientific Inc., FONA International, Senomyx Inc., Firmenich SA, Givaudan SA, International Flavors & Fragrances Inc., Kerry Group plc, Mane SA, Symrise AG, Takasago International Corporation, Sensient Technologies Corporation, Ashland Global Holdings Inc., BASF SE, Evonik Industries AG, Lonza Group AG, Merck KGaA, Catalent Inc., Fertin Pharma A/S, NextPharma Technologies Holding Limited, Patheon N.V., Quotient Sciences

Which Regions Will Dominate the Taste Masking And Taste Assessment Services And Technologies Market Through 2029?
North America was the largest region in the taste masking and taste assessment services and technologies market in 2024. The regions covered in the taste masking and taste assessment services and technologies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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