Tahini Market Witnesses New Growth Frontiers in Gourmet and Vegan Segments - Persistence Market Research

Tahini, a paste made from ground sesame seeds, has become a staple ingredient in cuisines around the world, especially in Middle Eastern and Mediterranean dishes. Traditionally used in recipes like hummus and baba ghanoush, tahini is now being embraced by a global audience for its versatility, nutritional value, and plant-based appeal. The growing interest in ethnic flavors, plant-based diets, and nutrient-rich foods has contributed significantly to the global demand for tahini products.

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The global tahini market was valued at approximately US$ 1,300.1 million in 2014 and is projected to reach US$ 2,258.3 million by the end of 2025, registering a CAGR of 5.2% during the forecast period. The paste and spreads segment continues to lead the market, accounting for over 55% of the value share in 2015, while desserts and other sweets contributed around 25%. Geographically, North America has emerged as a leading region, driven by the surging popularity of Middle Eastern cuisine, health consciousness, and increasing consumption of hummus and tahini-based dips in the U.S. and Canada.

Key Highlights from the Report

➤ The global tahini market is expected to grow at a CAGR of 5.2% between 2015 and 2025.
➤ Paste and spreads segment remains dominant, accounting for over 55% of market value in 2015.
➤ Hummus segment alone is projected to reach 90,000 tonnes by 2025, driven by demand in the U.S. and Europe.
➤ Tahini spread sales to surpass US$ 775 Mn by 2025, owing to rising use in bakery applications.
➤ Halva and halva bars gaining popularity in Europe and North America as traditional dessert alternatives.
➤ North America leads regional growth due to rising popularity of Middle Eastern flavors and health-conscious consumer choices.

Market Segmentation

The tahini market is segmented by product type, distribution channel, product size, and production process. By product type, paste and spreads dominate due to their widespread use in hummus, sandwiches, and salads. Sauces and dips are also gaining traction, especially in North America and Southern Europe. The desserts and other sweets segment, including halva, is gaining attention for its unique taste and cultural relevance.

In terms of distribution channels, modern retail continues to grow, driven by supermarkets and health food stores offering tahini-based products. The HORECA (Hotels, Restaurants, and Catering) segment is a key channel, particularly with the rising trend of tahini sauces in gourmet dishes. Conventional retail and exports still account for a substantial share, especially in the Middle East and North Africa.

By product size, demand is segmented across below 50 grams, 50-150 grams, and above 150 grams, with the mid-size category showing notable traction in retail and food service segments. The production process is divided into industrial and conventional processes, with industrial methods leading in terms of volume due to mass production and consistent quality demands.

Regional Insights

North America is the fastest-growing and leading market for tahini, primarily due to increased awareness about plant-based foods and the booming popularity of hummus as a healthy snack. The U.S. market, in particular, is witnessing exponential growth in tahini-based spreads and dips. Southern Europe, especially countries like Italy, Spain, and Greece, is seeing rising demand for tahini in both traditional and fusion cuisines.

The GCC and West Asia regions maintain a stronghold as traditional tahini consumers, with deep-rooted cultural usage in cooking. North Africa and the broader Middle East continue to serve as both consumption and export hubs. Meanwhile, the U.K. and the rest of Europe are increasingly importing tahini for health-focused product development, including gluten-free and organic food options. Asia-Pacific markets are slowly gaining traction, with awareness of tahini's nutritional benefits spreading across urban centers.

Market Drivers

The global tahini market is driven by a combination of cultural expansion, dietary trends, and product innovation. As Middle Eastern cuisine gains global popularity, tahini is becoming a kitchen staple beyond its traditional geography. Consumers in North America and Europe are incorporating tahini into non-traditional dishes like smoothies, dressings, baked goods, and vegan recipes, widening its appeal.

Health and wellness trends also support market growth. Tahini is naturally gluten-free, rich in healthy fats, plant-based proteins, and essential minerals such as calcium and magnesium. As a result, it aligns perfectly with modern dietary preferences, including vegan, paleo, and diets. Furthermore, the rising demand for clean-label, minimally processed foods is encouraging manufacturers to develop preservative-free tahini products with organic certifications.

Market Restraints

Despite strong growth prospects, the tahini market faces challenges including fluctuating sesame seed prices, which directly impact product cost and supply chain stability. Since sesame is a key raw material, poor harvests or geopolitical disruptions in producing countries can lead to price volatility and supply shortages.

Additionally, tahini's relatively short shelf life compared to other condiments may hinder mass adoption in some markets. There is also limited awareness about the product outside its traditional regions. In many emerging economies, tahini is still considered a niche item, and lack of product familiarity may restrain broader market penetration. Regulatory complexities regarding food labeling and sesame allergen warnings can further impede growth in highly regulated markets.

Market Opportunities

The tahini market holds significant opportunities through product diversification and expansion into emerging markets. New product launches that incorporate tahini into convenient formats such as ready-to-eat sauces, single-serve dips, and tahini-based protein bars are attracting millennial and Gen Z consumers.

There is also rising interest in organic and sustainably sourced tahini, which appeals to environmentally conscious consumers. Expanding distribution through e-commerce platforms, health food chains, and international trade channels can further accelerate market penetration. Collaborations with foodservice chains and health-focused restaurants provide another channel to boost brand visibility and drive usage of tahini-based dishes.

Frequently Asked Questions (FAQs)

◆ How big is the global tahini market expected to be by 2025?
◆ What is the projected CAGR for the tahini market between 2015 and 2025?
◆ Who are the key players in the global tahini market?
◆ What is the market forecast for tahini spreads and hummus by 2032?
◆ Which region is estimated to dominate the tahini market throughout the forecast period?

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Company Insights

The global tahini market is characterized by the presence of several regional and international players, each vying for market share through product differentiation, regional expansion, and strategic partnerships.

• Sunshine International Foods
• Halwani Bros
• Haitoglou Bros S.A.
• Prince Tahina Ltd.
• Al Wadi Al Akhdar
• Arrowhead Mills
• Kevala International LLC
• Al Durra
• Dipasa USA Inc.
• Joyva Corp.

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