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Soft Touch Polyurethane Coatings Market Insights 2025-2034: Growth Forecast and Strategic Priorities
Soft Touch Polyurethane Coatings
Soft Touch Polyurethane Coatings Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
There has been a significant growth in the market size of soft touch polyurethane coatings in the past few years. The market, which was valued at $10.74 billion in 2024, is predicted to hit $11.58 billion in 2025, with a compound annual growth rate (CAGR) of 7.9%. This growth during the historical period can be linked to consumers' preference for high-end finishes, developments in consumer electronics design, sensitivity to texture, resistance to scratch and wear, improvements in packaging aesthetics, and a positive regulatory environment.
Soft Touch Polyurethane Coatings Market Size Forecast: What's the Projected Valuation by 2029?
In the coming years, robust expansion is anticipated for the soft touch polyurethane coatings market, projected to reach a value of $16.1 billion in 2029, with a compound annual growth rate (CAGR) of 8.6%. This expected surge during the forecast period is credited to several factors such as the burgeoning automotive sector, increased utilization in electronics, advances in sustainable formulations, the rise of luxury packaging, growth in the building and construction sector, and the rising demand in aerospace interiors. Key trends for the forecast period comprise progress in UV-curable soft touch coatings, emphasis on scratch and abrasion resistance, innovative technological approaches in application procedures, adherence to regulatory norms, collaborations, partnerships, and resource allocation for R&D to improve product attributes.
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What Are the Drivers Transforming the Soft Touch Polyurethane Coatings Market?
The soft-touch polyurethane coatings market's growth is anticipated to be boosted by the expansion of the automotive industry. The surge in urbanization and the incursion of global auto manufacturers into developing markets power the sector's growth. This development has received robust support from the government, allowing the industry to establish its unique trajectory among other manufacturing spheres. This backing and burgeoning of the automotive industry urge the soft-touch polyurethane coatings market to upgrade their products for better customer satisfaction. For example, the Organisation Internationale des Constructeurs d'Automobiles (OICA), a France-based international automobile manufacturers association, reported substantial growth in the global automotive industry in 2023 with the total production reaching 93546599 units, a marked rise from 85016728 units produced in the previous year. Consequently, the ascending trend in the automotive industry will fuel the acceleration of the soft-touch polyurethane coatings market.
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What Long-Term Trends Will Define the Future of the Soft Touch Polyurethane Coatings Market?
Technological advancements are playing a pivotal role in shaping trends in the soft-touch polyurethane coatings industry. To stay competitive and enhance customer experience, market players are introducing novel technologies such as waterborne polyurethane solutions, coatings free from emulsion, anti-yellowing coatings, and more. Among notable developments, Stainless Steel Coatings Inc., an American-based company specializing in innovative coating solutions to improve the longevity and functionality of stainless-steel surfaces, launched the New Color 1051 Polyurethane Light Gray in July 2024. This specific innovation offers extraordinary resistance to corrosion and direct welding capability, making it well-suited for a variety of applications within the construction and automotive industries. Its quick-drying formula coupled with a user-friendly application makes it an ideal choice for both experts and DIY enthusiasts, delivering a level of protection that exceeds standard consumer paints. DAOTAN 7061/35WA offers excellent performance and versatility, producing transparent, -free surfaces.
Which Segments in the Soft Touch Polyurethane Coatings Market Offer the Most Profit Potential?
The soft touch polyurethane coatings market covered in this report is segmented -
1) By Base Type: Water-Based, Solvent-Based
2) By Product Type: 2K, UV
3) By End-Use: Automotive, Aerospace, Electrical And Electronic, Furniture, Packaging, Other End-users
Subsegments:
1) By Water-Based: Acrylic-Based Polyurethane, Aliphatic Polyurethane, Polyurethane Dispersions (PUDs)
2) By Solvent-Based: Aromatic Polyurethane, Aliphatic Polyurethane, Two-Component Solvent-Based Systems
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Which Firms Dominate the Soft Touch Polyurethane Coatings Market by Market Share and Revenue in 2025?
Major companies operating in the soft touch polyurethane coatings market are The Sherwin Williams Company, Akzo Nobel NV, PPG Industries Inc., RPM International Inc., Aexcel Corporation, Hunan Sokan New Materials Co., Jotun AS, Axalta Coating Systems Limited, BASF SE, Allnex Inc., Hempel A/S, Arkema SA, Hexion Inc., Lanxess AG, Covestro AG, Huntsman Corporation, Dow Inc., Wanhua Chemical Group Co. Ltd., Advanced Polymer Coatings Inc., Koninklijke DSM N.V., Evonik Industries AG, Lubrizol Corporation, Momentive Performance Materials Inc., Nippon Steel Chemical Co. Ltd., Teijin Chemical Corporation
Which Regions Offer the Highest Growth Potential in the Soft Touch Polyurethane Coatings Market?
Asia-Pacific was the largest region in the soft-touch polyurethane coatings market in 2024. The regions covered in the soft touch polyurethane coatings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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