Hard Seltzer Market: Spyk, Bira Grizly & Truly - Market Share, Prices & Growth By DataM Intelligence

Global Hard Seltzer Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 18.2 billion by 2030, growing with a CAGR of 12.5% during the forecast period 2024-2031.

Hard Seltzer Market Industry Outlook - Strategic Insights for 2025

Hard Seltzer Market is witnessing transformative growth in 2025, driven by evolving consumer demand, technology disruption, and sustainability trends. The newly released market research report by DataM Intelligence offers deep insights into segmentation, competitive landscape, and growth forecasts, helping marketers and decision-makers formulate high-impact strategies.

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Hard Seltzer is a carbonated alcoholic beverage made with sparkling water, alcohol (usually from fermented cane sugar or malted barley), and flavorings. It is known for being low in calories, carbs, and sugar compared to traditional alcoholic drinks.

Leading Market players in the Hard Seltzer Market

The prominent players in Hard Seltzer market research report are:

Carlsberg Group, Mark Anthony Brands International, Anheuser-Busch InBev, Diageo plc, The Coca-Cola Company, Heineken N.V., The Boston Beer Company, Constellation Brands, Inc., Molson Coors Beverage Company Kopparberg, San Juan Seltzer, Inc.

These companies are primarily focusing on strategies such as new product launches to penetrate the fastest-growing emerging markets across the world.

Industry Development

Spyk Hard Seltzer Debuts in Hyderabad, India (April 18, 2023)

Spyk Hard Seltzer was officially launched in Hyderabad, offering a 100% natural fruit-flavored beverage with 5.5% alcohol, low calories, and minimal carbs. Unlike traditional seltzers made with carbonated cocktail mixes, Spyk is freshly brewed a crisp, refreshing, and guilt-free experience. Available in four flavors-Lime, Orange, Mixed Berry, and Original Spyk is priced at INR 210 for 330 ML and INR 240 for 500 ML.

Bira 91 Enters Hard Seltzer Market with "Grizly" (February 22, 2023)

Expanding beyond craft beers, Bira 91 launched its "Grizly" Hard Seltzer Ale, targeting India's growing appetite for low-calorie alcoholic beverages. The move follows the earlier launch of "Hill Station" Hard Cider Ale and reflects the brand's strategy to cater to evolving preferences among young adult consumers.

Truly Hard Seltzer Takes Off with Zero Gravity Experience (July 10, 2023)

Truly Hard Seltzer by Boston Beer Company elevated the seltzer season with its innovative "Truly Zero Gravity Bar" experience. Set at 32,000 feet, this unique tasting event allowed consumers to sip, float, and flip while enjoying various Truly flavors in a zero-gravity environment-mirroring conditions faced by astronauts.

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Market Segments

By ABV Content: 1.0% to 4.9%, 5.0% to 6.9%, Others

By Packaging: Glass Bottles, Metal Cans

By Flavor: Unflavored, Flavored

By Distribution Channel: On-Trade, Off-Trade

Research Methodology:

The global Hard Seltzer Market research report employs a comprehensive dual-source approach, integrating both primary and secondary data collection methods to ensure robust market analysis. Our research framework systematically evaluates multiple industry-influencing variables, including regulatory frameworks and government policies, prevailing market conditions, competitive intensity levels, historical performance data, current market positioning, technological innovations and disruptions, emerging industry developments, cross-sector business impacts, market volatility patterns, growth prospects, potential market barriers, and strategic challenges facing industry participants.

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Regions Covered:

The global Hard Seltzer Market report focuses on six major regions: North America, South America, Europe, Asia Pacific, the Middle East, and Africa.

☞ North America - US, Canada, Mexico

☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe

☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific

☞ South America- Brazil, Argentina, Colombia, Rest of South America

☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel

Most Frequently Asked Questions in the Hard Seltzer Market Research Industry:

➠ Who leads the Hard Seltzer industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Hard Seltzer market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Hard Seltzer market growth?
➠ What are the dominant sales and distribution strategies in the Hard Seltzer industry?

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