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Driving Natural Sweeteners Market Growth in 2025: The Role of Rising Diabetes And Obesity Rates Fuel Surge In Natural Sweeteners Market As Health-Conscious Consumers Seek Low-Sugar Alternatives
Natural Sweeteners Market
Natural Sweeteners Market Size Growth Forecast: What to Expect by 2025?
The market size for natural sweeteners has seen robust growth in the past few years. The value is predicted to jump from $6.09 billion in 2024 to $6.5 billion in 2025, with a compound annual growth rate (CAGR) of 6.7%. The significant increase during the previous period has been driven by factors such as heightened awareness about health, increased demand for alternatives with lower calories, consumer liking for natural components, regulatory endorsement for natural sweeteners, and the imposition of sugar taxes.
How Will the Natural Sweeteners Market Size Evolve and Grow by 2029?
A significant escalation is anticipated in the natural sweeteners market size in the coming years, with a projection of $8.51 billion by 2029, showing a compound annual growth rate (CAGR) of 7.0%. The growth during the forecast period may result from the increasing preference for low-calorie and sugar-free foodstuffs, the escalating diabetic populace, the burgeoning market for nutritious foods and drinks, clear labeling norms, and urbanization in burgeoning countries. The forecast period will see trends like the rising popularity of Monk fruit, plant-oriented and vegan diets, sustainable procurement, blending natural sweeteners, and functional sweeteners with prebiotic or probiotic traits.
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What Drivers Are Propelling the Growth of Natural Sweeteners Market Forward?
The surge in the occurrence of diabetes and obesity is predicted to fuel the expansion of the natural sweeteners market in the future. A substantial segment of the society is opting for low sugar substitutes as a strategy to control their diabetes and obesity. A high number of people are migrating from processed table sugar and high-fructose corn syrup to natural sweeteners considering they are better substitutes for refined sugars and can assist with weight reduction. For illustration, in May 2024, data shared by the Office for Health Improvement and Disparities, a UK government entity, indicated that approximately 64.0% of adults, 18 years old or more, in England were identified as overweight or suffering from obesity in 2022 to 2023, a figure aligning with the prior year's figure of 63.8%. Hence, the escalating occurrence of diabetes and obesity stimulates the expansion of the natural sweeteners market.
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Which Emerging Trends Are Transforming the Natural Sweeteners Market in 2025?
The natural sweeteners market is being influenced by a wave of product innovations. To reinforce their status, leading companies in the sector are focusing on creating innovative products. For example, Ocean Spray, an American agricultural cooperative, propelled its Zero Sugar line for their signature juices in November 2023. The line includes cranberry and mixed berry flavors, sweetened using extract from stevia leaf, and contains only 5 calories with zero added sugars per serving. This caters to the demand of the health-focused consumers yearning for low-sugar substitutes. This introduction underscores Ocean Spray's dedication to adapting to customer's evolving tastes and rejuvenating the juice sector, which has witnessed a downfall in sales due to high sugar levels present in traditional fruit drinks.
What Are the Key Segments in the Natural Sweeteners Market?
The natural sweeteners market covered in this report is segmented -
1) By Type: Stevia, Sorbitol, Xylitol, Mannitol, Erythritol, Sweet Proteins, Other Types
2) By Application: Bakery Goods, Sweet Spreads, Confectionery And Chewing Gums, Beverages, Dairy Products, Other Applications
3) By End-User: Food And Beverages, Pharmaceutical, Direct Sales, Other End-Users
Subsegments:
1) By Stevia: Stevia Extracts, Liquid Stevia, Powdered Stevia
2) By Sorbitol: Sorbitol Syrup, Sorbitol Powder
3) By Xylitol: Xylitol Granules, Xylitol Powder
4) By Mannitol: Mannitol Granules, Mannitol Powder
5) By Erythritol: Erythritol Granules, Erythritol Powder
6) By Sweet Proteins: Monellin, Thaumatin, Miraculin
7) By Other Types: Honey, Agave Nectar, Maple Syrup, Coconut Sugar, Date Sugar
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Who Are the Key Players Shaping the Natural Sweeteners Market's Competitive Landscape?
Major companies operating in the natural sweeteners market include Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods plc, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Koninklijke (Royal DSM), MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat
What Geographic Markets Are Powering Growth in the Natural Sweeteners Market?
North America was the largest region in the natural sweeteners market in 2024. The regions covered in the natural sweeteners market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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