openPR Logo
Press release

Automotive Infotainment Market Size to Surpass USD 41.2 Billion by 2033, at a CAGR of 6.93%

06-19-2025 02:59 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: IMARC Group

Automotive Infotainment Market

Automotive Infotainment Market

Market Overview:

The automotive infotainment software market is experiencing rapid growth, driven by increasing consumer demand for connectivity, advancements in display and interface technologies and rise of electric and autonomous vehicles. According to IMARC Group's latest research publication, "Automotive Infotainment Market Size, Share, Trends and Forecast by Product Type, Vehicle Type, Operating System, Installation Type, Sales Channel, Technology, Connectivity, and Region, 2025-2033", the global automotive infotainment market size was valued at USD 21.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 41.2 Billion by 2033, exhibiting a CAGR of 6.93% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/automotive-infotainment-market/requestsample

Our report includes:

● Market Dynamics
● Market Trends and Market Outlook
● Competitive Analysis
● Industry Segmentation
● Strategic Recommendations

Growth Factors in the Automotive Infotainment Market

● Increasing Consumer Demand for Connectivity

Consumer expectation for seamless connectivity is one of the strongest forces driving the automotive infotainment market. Consumers are becoming accustomed to their cars being an extension of their digital lives, where smartphones, apps, and cloud services coalesce. The industry has widely adopted Apple CarPlay and Android Auto, all allowing users to hands-free access to navigation, music, and messaging. Recently, in its Corolla model, the Toyota Motor Corporation has embraced a similar approach by incorporating platforms such as Apple CarPlay and Android Auto which attracts the impressive tech savvy segment of younger car buyers. This expectation also influences both established and new automotive manufacturers to spend significantly to develop infotainment and connectivity systems that provide functionality, real-time updates, and connectivity with a long list of compatible products for safety and enjoyment.

● Advancements in Display and Interface Technologies

The market growth is being driven significantly by technological developments to displays and interfaces. Furthermore, high-resolution touch screens, augmented reality (AR) dashboards and voice control are radically changing how drivers interact with operations of their vehicles. The Tesla Model S is a great example here, as it utilizes a massive 17-inch touchscreen to facilitate navigation, entertainment, and vehicle controls. It also elegantly utilizes heads-up displays (HUDs) that project information on the windshield, like BMWs 7 Series, to help with ease-of-use and safety. Not only do these technologies offer functionality in vehicles, they contribute to a high-end appeal and the adoption of high-end infotainment across the spectrum of vehicle price points.

● Rise of Electric and Autonomous Vehicles

The proliferation of electric vehicles (EVs) and progress toward autonomous driving are key growth catalysts. EVs, with their focus on futuristic design, often feature advanced infotainment systems as a selling point. For example, Rivian's R1T electric truck offers an immersive infotainment experience with over-the-air updates, appealing to early adopters. Similarly, autonomous vehicles rely on sophisticated infotainment to keep passengers entertained and informed during hands-free driving. Companies like Waymo are exploring in-car entertainment options, such as streaming services and gaming, to enhance the passenger experience. As EV adoption and autonomy levels increase, infotainment systems will play a pivotal role in differentiating brands.

Key Trends in the Automotive Infotainment Market

● Integration of Artificial Intelligence and Voice Assistants

Voice assistance and Artificial intelligence (AI) are transforming automotive infotainment and creating more opportunities for intuitive and personalized interaction between users and software systems. Voice assistants like Amazon's Alexa Auto, and Google Assistant are already being embedded into vehicles by automakers to provide functional control over navigation, climate, and media through natural language input. MBUX in the Mercedes-Benz S-Class is an example of an AI-powered voice support system that recognizes user preferences and learns from them -it has the potential to suggest navigation routes or music selections based solely on habits, for example! Likewise, AI technologies could - and should - have stronger implications for safety, lessening user manual inputs while increasing overall user satisfaction by providing a more customized experience than individuals may currently see in the infotainment context. As AI technology continues to evolve, users will see increasingly intelligent infotainment systems that not only respond to input commands, but anticipate user requirements without reference to established guidelines.

● Growth of Over-the-Air (OTA) Software Updates

As over-the-air (OTA) software updates definition become commonplace in the modern infotainment environment, it allows manufacturers to deliver new feature enhancements and repair fixes to consumers without having the consumer make a dealership experience. We have seen this transformation where manufacturers have become accustomed to enhancing the performance of their smartphone, while at the same time features improve from the last product that we purchased. Tesla has made it a headline feature where their OTA updates add new functionality (games, navigation updates, etc.), and OTA updates translate to benefits that are both economical and technologically improving - they are both reducing the cost of maintaining the systems over time, as well as making sure consumers are in the current technology environment. At some point consumers will come to expect updates based on perpetual product enhancements - theoretically not just a competitive differentiator. It is already obvious to traditional manufacturers such as Ford and Volkswagen where they can be very traditional in their approach and move the field in the same direction.

● Expansion of In-Car Entertainment and Streaming Services

The increasing presence of in-car entertainment and streaming services is a strong sign of changing consumer expectations when it comes to consuming content while on-the-go. As commutes are getting longer and more automakers embrace the autonomous vehicle trend, passengers would like to access video streaming, gaming, and social media easily while in their automobile. For instance, Stellantis worked with Amazon to put Fire TV into their Jeep models with access to Netflix and YouTube. BMW took this another step by offering a Theatre Screen, or a 31-inch 8K display in their 7 Series, which effectively transforms the rear seat of its flagship sedan into a mobile movie theatre. These services are leading automakers to partner with content providers with the potential for new revenue streams and to improve the in-car experience even further.

Buy Full Report: https://www.imarcgroup.com/checkout?id=2212&method=1670

Leading Companies Operating in the Global Automotive Infotainment Industry:

● Alps Alpine Co., Ltd
● Continental AG
● Denso Corporation
● Garmin Ltd.
● HARMAN International
● Marelli Holdings Co., Ltd.
● Mitsubishi Electric Corporation
● Panasonic Corporation
● Pioneer Corporation
● Robert Bosch GmbH
● Visteon Corporation

Automotive Infotainment Market Report Segmentation:

By Product Type:

● Navigation Unit
● Display Audio
● Audio
● Others

Audio is the leading segment in automotive infotainment, driven by advancements in audio quality, integration with streaming services, and personalized experiences.

By Vehicle Type:

● Passenger Cars
● Commercial Vehicles

Passenger cars dominate with 79.5% market share, fueled by increasing demand for connectivity, entertainment options, and the rise of electric and autonomous vehicles.

By Operating System:

● QNX
● LINUX
● Microsoft
● Others

LINUX leads with 60.0% market share, favored for its flexibility, open-source nature, robust security, and compatibility across various hardware platforms.

By Installation Type:

● In-Dash Infotainment
● Rear Seat Infotainment

In-Dash Infotainment holds 65.4% market share, serving as the central interface for vehicle controls and integrating advanced technologies for user interaction and safety.

By Sales Channel:

● OEM
● Aftermarket

OEM leads with 72.8% market share due to seamless integration during manufacturing, offering tailored, high-quality infotainment systems with proprietary technology.

By Technology:

● Integrated
● Embedded
● Tethered

Tethered solutions are popular for connecting smartphones to vehicle systems, providing accessible infotainment features via USB or Bluetooth at a lower cost.

By Connectivity:

● Bluetooth
● Wi-Fi
● 3G
● 4G
● 5G

Bluetooth leads with 35.9% market share, enhancing safety and convenience with hands-free functionality and universal compatibility across devices.

Regional Insights:

● North America (United States, Canada)
● Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
● Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
● Latin America (Brazil, Mexico, Others)
● Middle East and Africa

Asia Pacific accounts for over 40.7% market share, driven by rising consumer preference for connected technologies and significant growth in vehicle production and sales.

Ask Analyst for Sample Report: https://www.imarcgroup.com/request?type=report&id=2212&flag=C

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Automotive Infotainment Market Size to Surpass USD 41.2 Billion by 2033, at a CAGR of 6.93% here

News-ID: 4074229 • Views:

More Releases from IMARC Group

India Seafood Market Outlook 2025-2033: Key Trends, Size, Share and Growth Insights
India Seafood Market Outlook 2025-2033: Key Trends, Size, Share and Growth Insig …
As indicated in the latest market research report published by IMARC Group, titled "India Seafood Market Report by Type (Fish, Shrimps, Others), Form (Fresh/Chilled, Frozen/Canned, Processed), Distribution Channel (Off Trade, On Trade), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market. Market Size & Future Growth Potential: The India seafood
India Mutual Funds Market: Size, Share, Trends, Growth and Industry Outlook 2025-2033
India Mutual Funds Market: Size, Share, Trends, Growth and Industry Outlook 2025 …
Mutual Funds Market in India 2025: Base Year: 2024 Historical Years: 2019-2024 Forecast Years: 2025-2033 Market Size in 2024: USD 2.50 Billion Market Size in 2033: USD 5.90 Billion Market Growth Rate (CAGR) 2025-2033: 10.03% How Big is the India Mutual Funds Industry? The India mutual funds market size reached USD 2.50 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.90 Billion by 2033, exhibiting a growth rate (CAGR) of 10.03% during 2025-2033. Request
Dimethyl Ether Market Valuation to Reach USD 15.73 Billion by 2033 - Industry Expanding at a CAGR of 8.09%
Dimethyl Ether Market Valuation to Reach USD 15.73 Billion by 2033 - Industry Ex …
Market Overview: The dimethyl ether market is experiencing significant growth momentum, driven by increasing demand for cleaner fuel alternatives, expanding applications in various industries, and supportive government policies promoting sustainable energy solutions. According to IMARC Group's latest research publication, "Dimethyl Ether Market Size, Share, Trends and Forecast by Raw Material, Application, End-Use Industry, and Region, 2025-2033", the global dimethyl ether market size reached USD 7.22 Billion in 2024. Looking forward, IMARC
Glucometer Manufacturing Plant Report 2025: Unit Setup, Cost and Requirements, Project Economics
Glucometer Manufacturing Plant Report 2025: Unit Setup, Cost and Requirements, P …
Setting up a glucometer manufacturing plant requires thorough market research alongside a minute understanding of numerous operating factors such as unit processes, purchasing of raw materials, utility supply, infrastructure creation, equipment and technology specifications, human resource planning, logistics, and cash outlay. IMARC Group's report titled "Glucometer Manufacturing Plant Cost Analysis Report 2025: Industry Trends, Plant Setup, Machinery, Raw Materials, Investment Opportunities, Cost and Revenue" offers a comprehensive guide for establishing a

All 5 Releases


More Releases for Auto

Auto Leads: Revolutionizing Lead Generation for Auto Detailers
Auto Leads, a digital marketing company specializing in helping auto detailers grow their businesses, has quickly become a leader in lead generation for the industry. Founded by Austin Kennedy, a former auto detailer with three years of hands-on experience, Auto Leads offers a solution to help detailers attract high-quality customers, particularly for premium services like Ceramic Coating. What Auto Leads Is Auto Leads focuses on digital marketing solutions for auto detailing businesses,
Winter Park Auto Repair: Cech Auto Unveils Auto Repair Financing, Expert Service …
Image: https://www.getnews.info/wp-content/uploads/2024/10/1730165920.png Cech Auto announces the launch of flexible auto repair financing, offering Winter Park customers accessible payment solutions for essential vehicle maintenance and repairs. A leading Winter Park auto repair [https://www.cechauto.com/] shop, Cech Auto unveils its new auto repair financing option, providing customers with flexible payment solutions for all repair services. With competitive financing plans available, Cech Auto makes essential vehicle maintenance and repairs more accessible, ensuring that customers can address
Auto Locksmith America Revolutionizes Auto Locksmith Services Nationwide
Newsdesk, March 22, 2024 - Auto Locksmith America Revolutionizes Auto Locksmith Services Nationwide Employing state-of-the-art tools and technology, the company ensures a seamless, hassle-free experience for clients. Auto Locksmith America, a prominent auto locksmith company headquartered in Mississippi, unveils its latest suite of services and enticing offers tailored to cater to a spectrum of auto locksmith needs. With nearly 14 years of steadfast service, the company stands as a beacon of
Auto Chess Game Market | Auto Chess, Dota Auto Chess, Hearthstone, Honor Of King …
The global auto chess game market report is a comprehensive report that provides a detailed analysis of the current status and future trends of the auto chess game market worldwide. This report provides valuable information to industry stakeholders by offering an in-depth perspective on market dynamics, competitive landscape, growth opportunities, and key challenges faced by industry participants. From the perspective of market dynamics, this report explores the factors driving the growth
E-Commerce Automotive Aftermarket | (Flipkart, eBay, Auto Zone, Advance Auto Par …
The growing emergence of creative business models is one of the pivotal factors propelling e-commerce automotive aftermarket industry share. At present, the store, brokerage, and social commerce models have been intensely contributing toward the growth of online commerce. Taking into account the growing popularity of electronic commerce across the automotive sector, many giants in e-commerce automotive aftermarket have been making heavy investments to enhance their storage capacity by developing new
Auto Driveaway Provides Reliable and Safe Auto Shipping Services
FOR IMMEDIATE RELEASE Philadelphia, PA: Recently, Auto Driveaway has been awarded for being one of the most reliable and secure auto shipping companies in the country by renowned entities. The company has more than 40 offices across the country that helps to track and update every detail about the consignment. Every delivery is managed professionally resulting in scheduled delivery without providing any damage, dent or issues to the vehicle. The company provides