Press release
Growing Awareness Of Hand Hygiene Fuels Growth In The Market With Increasing Demand For Sanitizers, Disinfectants, And Hygiene Products: A Significant Driver Propelling The Disposable Hand Towels Market In 2025
We've updated all our reports with current data on tariff changes, trade developments, and supply chain shifts affecting key industries.What Is the Disposable Hand Towels Market Size and Projected Growth Rate?
The market size for disposable hand towels has seen robust growth in the past few years. The projection is that it will expand from a value of $5.92 billion in 2024 to $6.45 billion in 2025, representing a compound annual growth rate (CAGR) of 9.0%. Factors contributing to the growth during the historic period include concerns about the environment, the rise in commercial restroom facilities, increased use in institutions, convenient packaging options, and a boost in tourism.The market size for disposable hand towels is forecasted to surge significantly in the upcoming years, reaching a value of $8.98 billion in 2029, with an 8.6% compound annual growth rate (CAGR). The expansion in the forecast period can be ascribed to a concentration on sustainability, smart restroom solutions, growth in commercial and institutional facilities, alterations in consumer behavior, and consumer inclination towards touch-free products. The forecast period is also expected to witness key trends such as 3d printing, innovations in moisture control and drying, AI-powered product designs, advances in packaging, and radio frequency identification (RFID) technology.
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What Are the Major Segments in the Disposable Hand Towels Market?
The disposable hand towels market covered in this report is segmented -
1) By Type: Paper Towels, Plant Fiber Towels
2) By Folding Style: C-Fold, Interfold, V-Fold, Pop-Up
3) By Distribution Channel: Online Stores, Supermarkets Or Hypermarkets, Specialty Stores, Other Distribution Channels
4) By Application: Household, Commercial
Subsegments:
1) By Paper Towels: Recycled Paper Towels, Virgin Pulp Paper Towels, Multi-Fold Paper Towels, Center-Pull Paper Towels, Perforated Roll Paper Towels
2) By Plant Fiber Towels: Bamboo Fiber Towels, Cotton-Based Disposable Towels, Hemp Fiber Towels, Biodegradable Plant Fiber Towels, Cornstarch-Based Towels
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What Are The Driving Disposable Hand Towels Market Evolution?
The surge in hand hygiene consciousness is predicted to stimulate the expansion of the disposable hand towels market. Cleaning hands to rid them of bacteria, dirt, viruses and other detrimental microorganisms is what hand hygiene entails. This growing hygiene consciousness can be attributed to an amplified health education, international campaigns, and the identification of its part in warding off infections and endorsing broad public health. Using disposable hand towels enhances hand hygiene markedly as they efficiently lower the dissemination of germs. This is due to them being single-use and offers a sanitary drying alternative that cuts down cross-contamination risk when contrasted with mutual cloth towels. For instance, The Leapfrog Group, a non-profit organization from the US stated that the proportion of hospitals achieving the hand hygiene stipulation rose from 38.1% in 2021 to 57.6% in 2022 and 74% in 2023. Consequently, the upsurge in hand hygiene awareness is steering the growth of the disposable hand towels market.
Which Firms Dominate The Disposable Hand Towels Market Segments?
Major companies operating in the disposable hand towels market are The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Georgia-Pacific LLC, Essity AB, Oji Holdings Corporation, CMPC Tissue S.A. , Cascades Tissue Group Inc. , Hengan International Group Company Limited, Metsä Group, Sofidel Group, Industrie Cartarie Tronchetti S.p.A., Nice-Pak Products Inc., Duni Group AB, Kruger Products L.P., Seventh Generation Inc., Industrie Celtex S.p.A., Renova, Behrens Group , Newland Bamboo Co Ltd., Zooby Promotional Products
What Trends Are Expected to Dominate the Disposable Hand Towels Market in the Next 5 Years?
Leading corporations in the disposable hand towels industry are making strides towards creating more advanced solutions, including novel household paper towels to boost cleaning efficacy. These household paper towels, being versatile and absorbent, are fashioned from paper suitable for households' cleaning, mopping, and drying needs. They are a popular choice for addressing spills, surface cleaning, and personal hygiene, providing a sanitary, disposable option for daily tasks. In March 2023, Procter & Gamble, an American manufacturing giant, introduced the Bounty Quicker Picker Upper, a product designed to ease consumers' cleaning duties. The fresh Bounty Quicker Picker Upper comes with notable features such as an enhanced structure to avoid collapse when damp, adaptable strength for a variety of cleaning obligations, and improved liquid handling capacities that distribute fluid evenly across the towel, enabling users to handle stubborn stains with lesser sheets. These enhancements aim to increase the paper towels' absorption capacity and efficiency in handling hard-to-clean messes, thereby reducing the amount of material utilised by consumers.
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Which Is The Largest Region In The Disposable Hand Towels Market?
North America was the largest region in the disposable hand towels market in 2024. Asia-Pacific is expected to be the substantial growth region in the forecast period. The regions covered in the disposable hand towels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Disposable Hand Towels Market?
2. What is the CAGR expected in the Disposable Hand Towels Market?
3. What Are the Key Innovations Transforming the Disposable Hand Towels Industry?
4. Which Region Is Leading the Disposable Hand Towels Market?
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