Teeth Whitening Market Set to Reach USD 9.28 Billion by 2030 Driven by Growing Home Care Segment and Asia-Pacific Expansion

Mordor Intelligence has published a new report on the Teeth Whitening Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

The global teeth whitening market is poised for steady growth, with an estimated value of USD 7.72 billion in 2025, climbing to approximately USD 9.28 billion by 2030, at a compound annual growth rate (CAGR) of 3.75% over the forecast period. Consumer preference is shifting toward at-home solutions-such as whitening toothpaste, strips, gels, and trays-supported by rising oral hygiene awareness and easy availability through both brick-and-mortar retail and online channels.

Report Overview: https://www.mordorintelligence.com/industry-reports/teeth-whitening-market?utm_source=openpr

Key Trends

Rise of Over the Counter and At-Home Whitening Products
While dental clinics and in-office whitening procedures maintain strong demand for professional results, a marked shift toward self-care has emerged. The COVID-19 pandemic disrupted regular dental visits, prompting consumers to explore home-based options. As a result, brands expanded their OTC offerings-such as fast-dissolving strips and whitening gels-leaving consumers better equipped to maintain cosmetic results at home.

Regional Growth: Asia-Pacific Takes the Lead
North America continues to dominate in terms of market size, owing to a high adoption of cosmetic dentistry and robust oral care spending .Meanwhile, Asia-Pacific is emerging as the fastest‐growing region, driven by improving disposable incomes, growing urban populations, and increased awareness of dental aesthetics .

Digital and Distribution Expansion
Physical retail channels-supermarkets, pharmacies, mass merchandisers-accounted for more than 60% of whitening product sales.However, e-commerce is rapidly growing; ecommerce sales are expanding roughly six times faster than before, especially for whitening paste and gels.Major household brands are increasingly using online platforms to launch new products and reach consumers directly.

Market Segmentation
The teeth whitening market is broadly divided into product types, distribution channels, and regions:

By Product Type:

Whitening toothpaste

Whitening strips & gels

White Light Teeth Whitening Devices

By Distribution Channel:

Offline sales

Online sales

By Region:

North America

Europe

Asia-Pacific

South America

Middle East & Africa

Product Highlights:

Whitening toothpaste accounts for a significant share-approximately one-third of overall teeth whitening sales as basic consumer adoption remains high

Whitening strips and gels fill the mid-tier segment: more potent than toothpaste but more affordable and accessible than dentist-administered treatments.

Tray systems, particularly dentist-prescribed, remain important for deeper stains, while single-session in-office treatments serve the premium segment.

Channel Insights:

Offline retail (supermarkets, pharmacies) remains dominant, capturing about 61% of revenue.

E-commerce is the fastest-growing channel, empowered by product variety, convenience, and rising consumer comfort with online healthcare purchases.

Dental clinics hold stable demand for in-office services, but their growth was impacted during the pandemic, making room for at-home options.

Explore Our Full Library of Healthcare Industry Research Reports:

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Key Players
The teeth whitening market is dominated by a few large players that operate on both global and local scales:

Colgate-Palmolive - A long-standing leader in whitening toothpaste and strips.

Unilever - Competes through specialized whitening oral care brands.

Procter & Gamble - Offers whitening toothpaste and integrates whitening features in electric toothbrushes.

GlaxoSmithKline - Markets whitening toothpaste under various flagship brands.

Johnson & Johnson - Provide whitening strips, gels, and tray kits.

Competition among these firms is primarily centred on new product launches, expanding distribution (especially online), and ingredient improvements focused on safety and stain removal.

Explore more about major players in the market: https://www.mordorintelligence.com/industry-reports/teeth-whitening-market/companies?utm_source=openpr

Conclusion
With the market projected to reach USD 9.28 billion by 2030, achieving a solid 3.75% CAGR from 2025 to 2030 . Growth in the teeth whitening market is being driven by sustained consumer demand for whiter teeth, heightened awareness around oral hygiene, and a surge in at-home product usage. North America will remain the largest market, while Asia-Pacific is poised to grow the fastest. Traditional retail channels will maintain dominance in the short term, but e-commerce's rapid ascent signals significant shifts in how consumers discover and purchase whitening solutions. As major brands continue rolling out new whitening products and expand their digital footprints, the market is expected to grow steadily supported by evolving consumer habits and an ever-present demand for brighter smiles.

Industry Related Reports

Toothpaste Market: The Toothpaste Market report segments the industry into Product Type (Standard Toothpaste, Functional/Medicated Toothpaste), Category (Conventional, Free-From), End User (Kids, Adults), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacies/Drug Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Get more insights: https://www.mordorintelligence.com/industry-reports/global-toothpaste-market?utm_source=openpr

Dental Turbine Market: The Dental Turbine Market is segmented by Product Type (Air Driven Turbine, Electric Driven Turbine, and Hybrid Air- Electric Driven Turbine), Turbine Speed (High-Speed Turbine and Low-Speed Turbine), End-User (Hospitals, and Dental Clinics), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers the value (in USD million) for the above segments.

Get more insights: https://www.mordorintelligence.com/industry-reports/dental-turbine-market?utm_source=openpr

United States Dental Services Market: The United States Dental Services Market Report is Segmented by Service Type (Dental Implants, Orthodontics, Cosmetic Dentistry, Periodontics, Endodontics, Dentures, and Other Service Types) and Service Provider (Hospitals and Dental Clinics). The Report Offers Market Sizes and Forecasts for all the Above Segments in Value (USD).

Get more insights: https://www.mordorintelligence.com/industry-reports/united-states-dental-services-market?utm_source=openpr

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With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

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Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.

With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

For any inquiries or to access the full report, please contact:

media@mordorintelligence.com
https://www.mordorintelligence.com/

This release was published on openPR.