Press release
Emerging Trends Influencing The Growth Of The Personalized Vitamins Market: The Shift From Generic To Precision Health Solutions
Personalized Vitamins
How Big Is the Personalized Vitamins Market Size Expected to Be by 2034?
The market for personalized vitamins has seen significant growth over the past few years. Predictions place its growth from $5.78 billion in 2024 to a substantial $6.58 billion by 2025, indicating a compound annual growth rate (CAGR) of 13.9%. Factors contributing to this increase in the historic period include heightened awareness of nutritional needs among consumers, a surge in the popularity of wellness supplements, the growing influence of e-commerce in the health products sector, the expansion of retail chains focusing on health, and the increasing adoption of preventive healthcare.
In the upcoming years, the market size for personalized vitamins is predicted to experience swift expansion, anticipating an increase up to $9.65 billion in 2029 with a compound annual growth rate (CAGR) of 10.0%. Factors propelling its growth during this forecast timeframe include a heightened interest in DNA-based nutrition, burgeoning demand for precision wellness solutions, escalating use of home health testing kits, a focused attempt to prevent chronic diseases, and an increase in direct-to-consumer platforms. Significant trends likely to take off in the forecast period encompass tech advancements in nutrigenomics, innovative vitamin delivery systems, investment in R&D, advancements in AI-driven health analysis, and collaboration with wearable devices.
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What Are the Emerging Segments Within the Personalized Vitamins Market?
The personalized vitamins market covered in this report is segmented -
1) By Type: Wellness Supplements, Disease-Based Supplements
2) By Dosage Form: Tablets, Capsules, Powders, Or Chewable, Liquids, Softgels
3) By Distribution Channel: Super markets Or Hyper markets, Specialty Stores, Retail Pharmacies, Online Pharmacies And E-commerce Site
4) By End-Use: Direct-To-Consumer, Wellness And fitness Centers, Hospitals And Clinics, Other End Uses
Subsegments:
1) By Wellness Supplements: Energy And Vitality Support, Weight Management, Skin, Hair And Nail Health, Cognitive Health, Digestive Health, Immune Support, Anti-Aging
2) By Disease-Based Supplements: Cardiovascular Health, Diabetes Management, Bone And Joint Health, Mental Health Support, Hormonal Balance, Allergies And Asthma Support, Vision Health
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What Long-Term Drivers Are Shaping Personalized Vitamins Market Trends?
The expansion of the personalized vitamins market is anticipated to be propelled by a rise in health consciousness. Health consciousness encompasses the individual's understanding and knowledge about maintaining and enhancing their health, with focal points such as regular health screenings, balanced nutrition, physical activity, cleanliness, and disease avoidance. The surge in health consciousness is predominantly fuelled by the escalating accessibility to health data via digital platforms, which illustrates health hazards, preventive steps, and healthy life decisions to individuals. Personalized vitamins foster health consciousness by inspiring individuals to comprehend their distinct nutritional requirements and make insightful choices about their health. For example, a survey carried out in May 2022 by the International Food Information Council, a non-profit organization-based in the US, among 1,005 American adults aged 18-80 and Gen Z adults aged 18-24 demonstrated that about 52% of respondents claimed to adhere to a particular diet or eating habit in 2022, a surge from the previous year's 39%. The most preferred methods were clean eating (16%), mindful eating (14%), and calorie counting (13%). Consequently, the expanding health consciousness is stimulating the growth of the personalized vitamins market.
Who Are the Top Competitors in Key Personalized Vitamins Market Segments?
Major companies operating in the personalized vitamins market are BASF SE, Bayer AG, Amway Corporation, Viome Life Sciences Inc., Vitagene Inc., Biovencer Healthcare Private Limited, VitaminLab Inc., Habit Food Personalized LLC, HUM Nutrition Inc., InsideTracker, Nutrigenomix Inc., Persona Nutrition, Vous Vitamin LLC, Nourished, Tespo Inc., Elo Health Inc., Genetic Direction LLC, GX Sciences LLC, Rootine Inc., Vitl Ltd.
What Are the Latest Developing Trends in the Personalized Vitamins Market?
Leading businesses in the personalized vitamins market are focusing on the development of innovative solutions, like genomic-based personalization, aimed at creating custom-made supplement programs. This method involves examining a person's DNA to identify their particular nutritional needs, allowing companies to provide more accurate and efficient health solutions. For example, in January 2023, the American nutrition genomics company, GenoPalate Inc., introduced GenoVit, a personally tailored supplement line produced using DNA assessment. GenoVit makes bespoke vitamin formulas that are customized to each person's genetic composition, age, gender, and prevailing diet. This process includes an at-home DNA kit that assesses the user's dietary needs to provide scientifically-supported, personalized nutrition. The aim of these supplements is to eliminate guesswork and assist individuals in meeting their precise nutrient needs and promoting overall health. GenoPalate's launch of this product underscores their commitment to offering precision-focused, financially accessible health solutions that go beyond the conventional one-size-fits-all approach.
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Which Regions Are Becoming Hubs for Personalized Vitamins Market Innovation?
North America was the largest region in the personalized vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized vitamins market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Personalized Vitamins Market?
2. What is the CAGR expected in the Personalized Vitamins Market?
3. What Are the Key Innovations Transforming the Personalized Vitamins Industry?
4. Which Region Is Leading the Personalized Vitamins Market?
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