Bird Food Market Predicted to Reach US$ 453.2Mn by 2030 - Persistence Market Research

The global bird food market is witnessing robust growth, driven by a variety of interrelated trends spanning pet ownership, sustainability, and evolving consumer expectations. As of 2023, the market was valued at US$342.1 Mn and is projected to grow steadily, reaching US$453.2 Mn by the end of 2030. This represents a compound annual growth rate (CAGR) of 4.1% between 2023 and 2030. The increasing number of households adopting birds as pets, combined with the rising popularity of birdwatching and backyard bird feeding, are the primary factors fueling this growth.

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Additionally, awareness about bird health and nutritional needs has surged. Pet owners are seeking specialized food tailored to different bird species and dietary requirements, further fueling product diversification and innovation. Among product types, seed-based formulations dominate due to their wide acceptance and nutritional benefits. Regionally, North America leads the market due to a strong birdwatching culture and high pet bird ownership rates.

Key Highlights from the Report

➤ North America is the leading region due to high pet bird ownership and birdwatching activities.
➤ Seed-based bird food products dominate the market, driven by wide species compatibility.
➤ The market is set to reach US$453.2 Mn by 2030, growing at a CAGR of 4.1%.
➤ Online retail is emerging as a significant sales channel for both urban and rural consumers.
➤ Sustainable and organic bird food products are witnessing increased consumer interest.
➤ Technological innovations in bird feeders are expanding product utility and engagement.

Market Segmentation

The bird food market is segmented based on product type, price range, bird type, sales channel, and end users. By product type, seeds remain dominant, especially sunflower, millet, and nyjer seeds, known for their broad appeal and nutritional content. Treats, suet, and formulated feeds also contribute significantly to market diversity.

In terms of price range, the market covers economical, mass, and premium categories, with premium products gaining traction among conscious consumers. Bird types are broadly divided into wild and caged birds, with distinct dietary preferences. Key sales channels include supermarkets/hypermarkets, pet specialty stores, online retailers, and drug & pharmacy outlets. End users range from households and veterinary clinics to animal shelters.

Regional Insights

North America stands out as the most mature market, with the United States accounting for a major share. A large base of pet bird owners, high disposable income, and the widespread birdwatching culture contribute to consistent demand. Europe follows closely, with countries like Germany and the UK emphasizing wildlife preservation and eco-conscious feeding habits.

The Asia-Pacific region, particularly Japan and Australia, is experiencing rising bird food demand fueled by urbanization, wildlife awareness, and growing middle-class income. Latin America and the Middle East & Africa are emerging markets where backyard bird feeding and pet bird ownership are gradually increasing.

Market Drivers

Awareness surrounding bird health and nutrition is a major driver. Pet owners are increasingly educated about avian dietary needs, seeking premium, species-specific products. The urban trend of reconnecting with nature through backyard bird feeding also contributes significantly to market expansion. This hobby not only fosters biodiversity but also promotes community-level conservation efforts.

Market Restraints

The bird food industry faces stringent regulations concerning ingredients, labeling, and safety standards. Adhering to these norms increases operational costs and may restrict new product launches. Moreover, the market experiences seasonal demand spikes, particularly in spring and autumn, complicating inventory management and supply chain optimization.

Market Opportunities

Eco-conscious consumers are encouraging the use of sustainable ingredients like insect proteins and organic grains. This sustainable shift in avian nutrition is redefining product formulations. Additionally, demand is growing for customized diets catering to birds with specific health issues such as obesity or plumage disorders. Innovation in packaging and functional bird feeders also presents untapped potential.

Frequently Asked Questions (FAQs)

◆ How big is the bird food market currently?
◆ What is the projected growth rate of the bird food market?
◆ Who are the key players in the global bird food market?
◆ What is the market forecast for bird food through 2030?
◆ Which region is estimated to dominate the industry during the forecast period?

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Company Insights

• Kaytee Products, Inc.
• Wild Birds Unlimited, Inc.
• Perky-Pet
• Wagner's LLC
• GLOBAL HARVEST FOODS, LLC.
• Des Moines Feed Co. Inc.
• Pennington Seed, Inc.
• F.M. Brown's Sons, Inc.
• Mars Inc.
• Hartz

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