Press release
MEA Frozen Bakery Market to Double by 2031 as Hotels, Retailers, and Cafés Embrace Convenient Baking Solutions
"Frozen bakery is bridging the gap between traditional preferences and modern convenience," said Samira Al-Rashid, regional food analyst at CVMI. "Retailers and cafés are choosing frozen solutions for their consistent taste, easy handling, and reduced operational waste."
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Market Highlights:
• 2024 Market Value: USD 3.0 billion
• 2031 Forecast: USD 5.6 billion
• CAGR: 9.2 percent (2024-2031)
Drivers of Expansion:
• Foodservice Boom: Hotels and caterers use frozen bakery for breakfast buffets, in-flight meals, and events.
• Cultural Fusion: Consumers are adopting global baked goods while also demanding traditional options in frozen format.
• Retail Push: Carrefour, Lulu, and Shoprite increase space for croissants, pizzas, and flatbreads.
• Private Label Growth: Value-driven SKUs offer affordability and localisation.
Segmentation Insights:
• Top Product Movers: Pizza crusts, croissants, and meat-filled pastries lead sales.
• Channel Shift: Food delivery apps and supermarket home deliveries expand frozen bakery's reach.
• Regional Growth: GCC drives premium segment; North Africa and South Africa lead mass-volume growth
Competitive Landscape Snapshot (2024):
• Lantmännen Unibake - 10%: Premium croissants and bread for hotels and cafés
• Aryzta - 9%: Gourmet and artisanal bakery across UAE and Egypt
• Almarai - 7%: Regional staple formats for KSA and Gulf
• Private Labels - 25%: Dominant in everyday bakery across Carrefour, Lulu, Shoprite
• Local Players - 35%: Halal and traditional bakery offerings, especially in North Africa
• Others - 14%: Speciality suppliers offering vegan, clean-label options
Outlook to 2031:
As MEA consumers pursue speed and quality, the frozen bakery sector is poised to dominate quick-prep and institutional channels. Innovations in sustainable packaging, halal-certified product lines, and digital cold chain tracking will drive competitive differentiation.
For more insights, visit https://clearviewmarketinsights.com/report-store
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
About Clearview Market Insights
Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.
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