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iLOVEthisGAME Becomes First Canadian Retail Partner for UK-Based Playermaker and CITYPLAY.

06-10-2025 08:38 AM CET | Sports

Press release from: iLOVEthisGAME

Canadian Soccer Just Levelled Up

Canadian Soccer Just Levelled Up

iLOVEthisGAME Becomes First Canadian Retail Partner for UK-Based Playermaker and CITYPLAY.

Vancouver, BC - iLOVEthisGAME, an up and rising soccer lifestyle brand based in Vancouver, is proud to announce its Canadian distribution partnership with Playermaker and CITYPLAY, two leading soccer technology innovators from the UK.
This marks the first-ever Canadian retail partnership for both UK-based products, and it will give Canadian players, coaches, and clubs access to some of the most advanced soccer performance tools available globally.

"This isn't just a business deal, it's a mission," says Jason Negin, Founder of iLOVEthisGAME. "We're bringing the best soccer performance tech from the UK to Canadian soil. Whether you're training in Burnaby or scrimmaging in Halifax, we've got your back."



About the Partnership

Playermaker is renowned for its AI-powered foot-mounted performance tracker, trusted by Premier League, MLS and European teams along with youth academies worldwide.

CITYPLAY, in partnership with Manchester City, delivers a tech-driven development platform for young athletes to train smarter, learn faster, and enjoy the game more than ever.

Through this retail distribution agreement, iLOVEthisGAME will be the only Canadian online store offering both Playermaker and CITYPLAY products (outside of Amazon Canada).

The full product lineup will be available at www.iLOVEthisGAME.ca starting today, June 9th 2025, along with in-person demos, community pop-up activations, and World Cup-inspired events across the country as Canada prepares to co-host the 2026 FIFA World Cup.

Media Contact:
Jason Negin
Head of Operations/Founder, iLOVEthisGAME
📞 604-969-9633
📧 press@iLOVEthisGAME.ca
🌐 www.iLOVEthisGAME.ca
📍 Vancouver, BC
📱 Instagram: @iLOVEthisGAME.ca
📱 TikTok: @iLOVEthisGAME.ca

2234 Capilano Rd,
North Vancouver, BC
V7P 3B9

About iLOVEthisGAME

iLOVEthisGAME is more than a store, it's a celebration of the beautiful game. Based in Vancouver, we provide elite soccer gear, tech, and training tools for players who live and breathe football. Whether you're a young baller, a seasoned coach, or a weekend warrior, our mission is simple: help you train harder, play smarter, and love this game even more.

About Playermaker
Playermaker is a sports tech company offering motion-based wearable performance trackers that sit directly on a player's boots. Built for all levels of play, from grassroots to professional, their technology turns movement into meaningful data.

About CITYPLAY
Developed in collaboration with Manchester City, CITYPLAY blends game-like experiences with elite performance feedback. With a focus on fun and development, CITYPLAY helps young athletes level up through interactive and accessible training.

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