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Sports Supplements Market Predicted to Scale New Heights to US$ 24.69 Bn by 2033 - Persistence Market Research

06-04-2025 08:30 AM CET | Food & Beverage

Press release from: Persistence Market Research

Sports Supplements Market Predicted to Scale New Heights to US$

The global sports supplements market is undergoing a notable transformation, emerging as a pivotal segment in the broader nutritional industry. From elite athletes and bodybuilders to fitness enthusiasts and the aging population, the market is expanding across all demographic boundaries. According to Persistence Market Research, the sports supplements market is valued at US$ 13,321 million in 2024 and is projected to reach US$ 24,698 million by 2033, growing at a CAGR of 7.1% during the forecast period. This growth is driven by increasing health consciousness, rising gym memberships, and the integration of sports nutrition in daily diets.

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The historical analysis indicates that the market grew at a moderate CAGR of 5.4% from 2018 to 2023, with sales amounting to US$ 11,583 million in 2023. A noticeable surge in demand was witnessed for electrolyte replenishment products, propelling overall market expansion. Currently, the protein-based supplement segment is witnessing an explosive rise, especially among millennials and professional athletes seeking optimal performance and quicker recovery. East Asia and South Asia & Pacific have emerged as high-potential regions due to the rising number of young fitness-conscious consumers and growing sports participation.

Key Highlights from the Report:

➔ Sports supplements market projected to reach US$ 24,698 million by 2033, growing at 7.1% CAGR.
➔ Protein-based sports supplements alone expected to register 9.3% CAGR during 2024-2033.
➔ Conventional nature supplements dominate with 81.6% market share.
➔ Online retail emerges as a dominant sales channel due to authenticity concerns.
➔ India and China expected to record highest growth rates of 10.8% and 7.6%, respectively.
➔ Geriatric nutrition and vegan protein sources driving new adoption trends.

Market Segmentation

The sports supplements market is categorized based on nature, type, and sales channel. By nature, the market is segmented into conventional and organic, with conventional supplements currently dominating due to broader availability and cost-effectiveness. However, organic variants are witnessing faster growth due to increasing demand for clean-label and natural products.

By type, the market includes protein (powder, bars, RTD), branched-chain amino acids (tablet, capsule, powder), alanine & carnitine (tablet, capsule, powder), carnitine, vitamins and minerals, omega 3/6/9, and energy & electrolyte formulations. Among these, protein powders and bars continue to lead, driven by widespread consumption post-exercise or as meal replacements.

Regarding sales channels, the market is distributed across hypermarkets/supermarkets, convenience stores, specialty stores, health clubs/gyms, pharmaceutical and drug stores, and online retail. E-commerce platforms are rapidly gaining popularity, especially among the urban population, offering convenience and better product comparisons.

Regional Insights

North America remains the most dominant region due to its established fitness culture and strong distribution networks. The U.S., in particular, leads global consumption owing to high demand from professional athletes and health-conscious individuals. Europe follows closely, supported by rising awareness and adoption of plant-based supplements.

East Asia and South Asia & Pacific are the fastest-growing markets. India is anticipated to surpass US$ 2,251 million by 2033, driven by increased youth engagement in fitness and sports. China also presents strong prospects with an expected market value of US$ 1,738 million by 2033. The United Kingdom recorded US$ 351 million in sales in 2023 and is forecasted to grow at a CAGR of 6.7%.

Market Drivers

The demand for sports supplements is largely driven by growing awareness about physical fitness and preventive healthcare. Consumers today are focused on building immunity, enhancing endurance, and improving body aesthetics. Protein remains the most demanded nutrient, and supplement manufacturers are innovating with new flavors, plant-based alternatives, and blended formulations to attract a broader audience.

Another significant driver is the rising elderly population facing digestive insufficiencies. Aging leads to poor nutrient absorption and digestive inefficiencies, creating a demand for supplementary nutrition in daily diets. Recommendations from dietetic associations further validate supplement use among older adults.

Market Restraints

Despite promising growth, the sports supplements market faces several restraints. Product adulteration, lack of standardization, and the presence of counterfeit goods hinder consumer trust, particularly in traditional sales channels. Additionally, high prices of premium organic and plant-based supplements may deter price-sensitive consumers.

Regulatory scrutiny also plays a crucial role. Variability in approval processes and lack of uniform global standards can slow down new product launches and restrict market entry for small players.

Market Opportunities

The growing shift towards veganism and plant-based diets presents a significant opportunity. Vegan and flexitarian consumers are seeking alternatives to animal-based proteins, driving demand for pea, soy, and rice protein blends. This shift is gaining momentum in North America and Europe and is slowly expanding in Asia-Pacific.

Moreover, the penetration of online retail is opening avenues for international brands to enter emerging markets. E-commerce facilitates better transparency and provides opportunities for consumer education through product descriptions, reviews, and certifications.

Reasons to Buy the Report:

✔ Comprehensive analysis of market trends, segmentation, and future projections.
✔ Insights into key drivers, challenges, and emerging opportunities.
✔ Regional breakdown with country-level growth insights.
✔ Competitive landscape profiling major players and recent innovations.
✔ Actionable intelligence for strategic business decisions and investments.

Company Insights

• BPI Sports
• Bright Lifecare Pvt. Ltd. (MuscleBlaze)
• Enervit SpA
• Glanbia PLC (Optimum Nutrition)
• GNC Holdings, Inc.
• Herbalife Nutrition
• Iovate Health Sciences International Inc.
• Mondelēz International, Inc.
• Muscle Pharm
• Noumi Nutritionals Pty Ltd (Vital Strength)
• Now Foods
• Post Holdings Inc.
• Scitec Nutrition
• Twinlab Consolidated Holdings Inc.
• Amway

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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