U.S. Liquid Coffee Market Forecast to Climb to US$ 6.913 Bn by 2032 - Persistence Market Research

The U.S. liquid coffee market is experiencing a renaissance, propelled by shifting consumer behaviors, increasing demand for convenience, and premiumization of ready-to-drink (RTD) offerings. According to Persistence Market Research, the market is projected to expand from US$ 4,482.3 Mn in 2025 to US$ 6,913.4 Mn by 2032, reflecting a robust CAGR of 6.4% during the forecast period.

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The market's growth is being fueled by the popularity of RTD coffee formats such as canned cold brew, nitrogen-infused espresso, and bottled cappuccinos. Notably, millennials and Gen Z consumers are driving demand, favoring portable and flavored options over traditional brews. As a result, major coffee retailers and foodservice chains are innovating rapidly to offer a diverse array of liquid coffee choices.

Key Highlights from the Report

➤ The U.S. liquid coffee market is expected to grow at a CAGR of 6.4% from 2025 to 2032.
➤ Cappuccino will hold a 34.2% market share in 2025, driven by flavored RTD options.
➤ Hot coffee is projected to dominate with a 62.7% share, particularly in colder states.
➤ West U.S. will lead regionally with a 32.5% share due to the rise of boutique brewers.
➤ Functional coffees with added health ingredients are creating new market avenues.
➤ Premiumization of RTD formats is enhancing appeal among health-conscious consumers.

Market Segmentation

The U.S. liquid coffee market is segmented based on coffee type, serving type, flavor, end-use, and region.

By coffee type, cappuccino leads the segment due to its balanced flavor and creamy texture. Bottled cappuccino variants, such as Starbucks' series, offer consumers café-quality taste in a convenient format. Espresso follows closely, serving both as a standalone beverage and as a base for other drinks. Its high caffeine content and portability cater to active, on-the-go users.

In terms of serving type, hot coffee continues to dominate, accounting for nearly two-thirds of the market. It is preferred by older demographics and in colder regions. Cold coffee, however, is seeing rapid growth among younger consumers who favor cold brews and iced espressos, driven by social media trends and evolving taste preferences.

By end use, coffeehouses and beverage shops lead consumption, followed by bakeries, QSRs, and other foodservice channels. These businesses are adapting liquid coffee solutions to streamline service and reduce labor. Retail channels are also gaining traction due to increasing availability of RTD coffee.

Regional Insights

In the West U.S., states like California, Oregon, and Washington are at the forefront of coffee innovation. The proliferation of cold brew-focused startups and drive-through coffee chains has boosted the region's market share. Dutch Bros is a leading example of innovation in cold and iced offerings via fast-service models.

The Southeast U.S. is experiencing a café culture boom, with urban centers like Atlanta and Miami witnessing a rise in specialty cafés and RTD adoption. However, pricing volatility due to trade tariffs is a concern in some metro areas.

In the Midwest, coffee consumption per capita is high in states such as Michigan and Ohio, despite historically lower market penetration. Tariffs and input costs are barriers, yet loyal consumers drive steady demand.

Market Drivers

The primary driver of the U.S. liquid coffee market is the growing influence of QSRs and foodservice chains. The recovery in out-of-home coffee consumption has led to increased adoption of cold brews and pre-prepared coffee among restaurants and cafés. Additionally, the convenience and time-saving aspects of liquid coffee solutions have made them attractive for busy urban lifestyles.

The rising popularity of health-enhancing beverages, including functional coffees with added nootropics and adaptogens, is opening new product categories. Brands that cater to health-conscious consumers with low-sugar, dairy-free, and protein-rich options are gaining ground.

Market Restraints

One of the major challenges in the liquid coffee market is the dependency on cold-chain logistics. Products requiring refrigeration, especially those with dairy or plant-based creamers, face distribution and stocking issues. This limits availability in rural and convenience outlets.

Additionally, evolving FDA regulations and labeling issues for functional beverages pose compliance risks. Companies innovating with herbal infusions may face hurdles in product rollouts and marketing claims, slowing down adoption.

Market Opportunities

An exciting opportunity lies in the growing demand for self-serve cold brew taps in non-traditional venues such as college campuses, hotels, and co-working spaces. These BIB (bag-in-box) systems allow consistent and scalable delivery without the need for trained staff, tapping into new commercial use cases.

Collaborations between foodservice providers and cold brew innovators, such as Compass Group's partnership with STK Cold Brew, signal untapped potential in the institutional segment. These collaborations are expected to create brand loyalty and expand the market reach of liquid coffee.

Reasons to Buy the Report

✔ Detailed analysis of current and future market dynamics across multiple U.S. regions.
✔ Strategic insights into product innovation, consumer behavior, and competitive strategies.
✔ Comprehensive segmentation by coffee type, serving type, and end-use verticals.
✔ Forecast data with key market trends for informed decision-making.
✔ Access to proprietary data from Persistence Market Research for business planning.

Company Insights

• Starbucks Corporation
• McCafé USA
• Dunkin' Donuts LLC
• The Kraft Heinz Company
• The J.M. Smucker Company
• Costa Coffee
• Caffè Nero
• Eight O'Clock Coffee Company
• Gloria Jean's Coffees
• F. Gavina & Sons, Inc.
• Peace Coffee
• Café Amazon
• Coffee Beanery
• Four Barrel Coffee
• Café du Monde
• All American Coffee LLC

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About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

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This release was published on openPR.