Middle East Toys Market Is Expected to Reach USD 9.0 Billion by 2033, Grow at a CAGR Of 8.17%

Middle East Toys Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Rising disposable incomes, growing demand for licensed character toys, and expanding e-commerce channels are key drivers propelling the growth of the Middle East toys market. According to the latest report by IMARC Group, Middle East toys market size reached USD 4.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.0 Billion by 2033, exhibiting a growth rate (CAGR) of 8.17% during 2025-2033.

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Middle East Toys Market Trends and Drivers:

The Middle East toy market is changing quickly. This shift is due to new consumer preferences and technology. Parents now want educational and interactive toys that spark creativity and support learning. As a result, there is a growing demand for STEM toys and smart products. Traditional toys like dolls and action figures are still popular. However, sustainability is gaining importance. Eco-friendly and ethically sourced toys are becoming more sought after. The region's wealthy population and high disposable incomes are pushing parents to invest in premium, high-quality branded toys. E-commerce is also changing the retail landscape. Online shopping offers ease and better prices, making toys more accessible.

Cultural influences shape the market as well. There is a demand for toys that reflect local values and traditions. Licensed toys from global franchises, like superheroes and animated characters, are common. At the same time, locally inspired toys appeal to consumers. The Gulf Cooperation Council (GCC) countries, especially the UAE and Saudi Arabia, are key growth areas. Urbanization and government efforts to support child development drive this growth. Innovation in toy design, including augmented reality (AR) and AI toys, is changing how children play. Despite challenges like import issues and regulations, the market remains vibrant. Manufacturers are focusing on customization and inclusivity to meet various consumer needs.

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Middle East Toys Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

●Action Figures
●Building Sets
●Dolls
●Games and Puzzles
●Sports and Outdoor Toys
●Plush
●Others

Age Group Insights:

●Up to 5 Years
●5 to 10 Years
●Above 10 Years

Sales Channel Insights:

●Supermarkets and Hypermarkets
●Specialty Stores
●Department Stores
●Online Stores
●Others

Country Insights:

●Saudi Arabia
●Turkey
●Israel
●United Arab Emirates
●Iran
●Iraq
●Qatar
●Kuwait
●Oman
●Jordan
●Bahrain
●Others
Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key highlights of the Report:

●Market Performance (2019-2024)
●Market Outlook (2025-2033)
●COVID-19 Impact on the Market
●Porter's Five Forces Analysis
●Strategic Recommendations
●Historical, Current and Future Market Trends
●Market Drivers and Success Factors
●SWOT Analysis
●Structure of the Market
●Value Chain Analysis
●Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.