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Luxury Watch Dealer Reveals 85% of Market Counterfeits Share These Critical Flaws

06-03-2025 10:40 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: MVS Watches

Luxury Watch Dealer Reveals 85% of Market Counterfeits Share

MVS Watches, a UK-based specialist in pre-owned luxury timepieces, has identified a disturbing pattern in counterfeit watches circulating in the market that could cost buyers thousands.

"We're seeing increasingly sophisticated fakes, particularly targeting OMEGA, TUDOR, and Cartier pieces, but certain telltale signs remain consistent across 85% of counterfeit pieces we encounter," says a senior specialist at MVS Watches. "The most common red flags include duplicated or incorrect serial numbers, inaccurate logo positioning and font weight, as well as modified or wrong-period warranty cards and papers."

However, the real authentication battleground lies within the movement itself. "Surface-level details can fool casual buyers, but movement construction, finishing quality, and component authenticity separate genuine pieces from even high-grade counterfeits," the specialist explains.

The pre-owned luxury watch market has surged 12% year-over-year as buyers seek alternatives to retail premiums on new pieces. However, authentication expertise becomes critical as counterfeit quality continues improving, particularly in popular models from OMEGA's Speedmaster and Seamaster lines, TUDOR's Black Bay series, and Cartier's Santos collection.

Recent cases encountered by MVS Watches include a £6,500 OMEGA Speedmaster replica and a £4,200 counterfeit TUDOR Black Bay that had fooled previous sellers before proper authentication revealed the fakes.

For buyers considering pre-owned luxury timepieces, purchasing from dealers with proven authentication expertise remains essential to avoid costly mistakes. More market insights are available at https://mvswatches.com

MVS Watches
Evtol Trading Estate
Newport
NP20 2DR
info@mvswatches.com

MVS Watches is a UK-based specialist dealer in authenticated pre-owned luxury timepieces. The company focuses primarily on OMEGA, TUDOR, and Cartier watches, ensuring every piece undergoes rigorous authentication before sale.
Founded to serve the growing pre-owned luxury watch market, MVS Watches combines traditional horological expertise with modern detection techniques to guarantee authenticity. The company specializes in sourcing, authenticating, and selling quality pre-owned timepieces to collectors and enthusiasts seeking alternatives to retail purchases.
MVS Watches serves customers throughout the UK, providing detailed authentication verification and market insights to ensure buyers receive genuine luxury timepieces with complete confidence in their purchase.

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