Press release
Online Toys And Games Retailing Market Size Projected To Reach $28.87 Billion By 2034 With A Cagr Of 9.6%
Online Toys And Games Retailing
What Is the Projected Growth of the Online Toys And Games Retailing Market?
The online toys and games retailing market has shown strong growth recently. It is projected to expand from $18.18 billion in 2024 to $19.99 billion in 2025, at a CAGR of 10.0%. The expansion is driven by the increasing middle-class population worldwide, higher TV and internet viewership among children, a growing preference for online shopping, a shift to e-commerce platforms, and rising demand for multifunctional toys.
The online toys and games retailing market is anticipated to see robust growth in the coming years. It is expected to grow to $28.87 billion in 2029, at a CAGR of 9.6%. This growth is fueled by rising demand for electronic games, the increasing popularity of video games, greater demand for interactive and educational toys, increased use of social media for marketing, and the rise of online gaming and esports. Major trends include product innovation, the development of educational toys, AI companions, voice recognition in smart toys, and the use of augmented reality (AR) and virtual reality (VR) technologies.
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What Are the Different Online Toys And Games Retailing Market Segments?
The online toys and games retailing market covered in this report is segmented -
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
Subsegments:
1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys
2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters
3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls
4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles
5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys
6) By Other Types: Electronic Toys, STEM Toys, Action Figures
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What Are the Primary Drivers Shaping the Online Toys And Games Retailing Market?
The growing preference for online shopping and e-commerce is expected to accelerate the growth of the online toy and game retail market. Consumers are increasingly opting for online shopping because it offers convenience, a broader product selection, and easy price comparisons. E-commerce platforms facilitate the online retail of toys and games by providing a seamless shopping experience, a wide variety of products, and access to a global audience. For instance, according to the United States Census Bureau in May 2024, total e-commerce sales in the U.S. grew by 8.6% in Q1 2024 compared to Q1 2023. As a result, the growth of e-commerce is driving the expansion of the online toy and game retail market.
Which Companies Are Leading in the Online Toys And Games Retailing Market?
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
What Are the Latest Developing Trends in the Online Toys And Games Retailing Market?
Companies in the online toy and game retail market are emphasizing the development of digital platforms like online marketplaces to enhance user experience, drive sales, and broaden market coverage. These platforms allow users to browse and purchase from various sellers in one place. In June 2024, Tesco PLC, a UK retailer, introduced a new online marketplace on Tesco.com and its app, initially featuring 9,000 third-party products across categories such as homeware, DIY, toys, and games. The third-party items are sold and fulfilled by approved partners, while Tesco's grocery fulfillment remains store-based.
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What Are the Top Revenue-Generating Geographies in the Online Toys And Games Retailing Market?
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Online Toys And Games Retailing Market?
2. What is the CAGR expected in the Online Toys And Games Retailing Market?
3. What Are the Key Innovations Transforming the Online Toys And Games Retailing Industry?
4. Which Region Is Leading the Online Toys And Games Retailing Market?
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