North America Athleisure Market Size to Reach USD 353.2 Billion by 2033 | Exhibiting CAGR of 7.8%

North America Athleisure Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 7.8% (2025-2033)

The North America athleisure market continues to grow steadily, driven by shifting fashion trends, increased health consciousness, and demand for multifunctional apparel. The North America athleisure market size reached USD 166.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 353.2 Billion by 2033, exhibiting a growth rate (CAGR) of 7.8% during 2025-2033.

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North America Athleisure Industry Trends and Drivers:

North America Athleisure Market continues to prosper propelled by the growing fitness culture, casual leisure wear companies, and leggings, fitted hoodies, and sneakers are at the retail forefront in U.S., Canada, and Mexico. Eco-friendly materials, such as recycled polyester and organic cotton, continue to grow in importance to health conscious millennials thanks to companies like Lululemon and Athleta. North America Athleisure Market also thrives with sales due to the rising popularity of online retail. With online marketplaces offering virtual fittings and subscription models, they provide a "click and collect" model while streamlining consumer shopping. Regulatory bodies position textile safety when managing risk, encouraging the evolving supply of antimicrobial and moisture-wicking products. Marketing and sales through social media influencers and all-around fitness campaigns continue to show-off athleisure clothing ability to adapt and target increased consumer demand in cities. Urban and city environments advance preference for fashion than rural regions where less active items are inclined towards value.

Recent corporate shifts towards remote work combined with a focus on wellness and self-care costs in modern society has increased the North America Athleisure Market dynamic and relevancy is integrated into virtually all professional, leisure, and casual wardrobes. The range of available gender-neutral sizing and inclusive sizing such as petite and plus sizes expands products acceptance to a more diverse consumer base, while smart textiles with embedded fitness tracking features target digitally-savvy and millennial buyers. North America Athleisure Market is relatively grounded in the retail or commerce environment on online channels and sales via pop-up stores showcasing local products and lifestyles when selling textiles while market growth occurs through the increasingly popular use of AR imagery and even VR formats to extend the personalized shopping experience. There is a legislation focus on strengthened sustainability criteria which pushes increased focus on eco-friendly textile or apparel manufacturing. More eco-friendly finished products mean converters will seek eco-friendly raw material of lower costs due to limited global supply through increasing raw material costs that will push higher finished products prices and lessen the affordability offered to consumers looking for less expensive premium apparel. Urban fitness environment and demographic continued to dominate trends where premium raw materials spent largely focused in more urban fitness lifestyles, where rural customers remained isolated from premium retail products. The ease with which platforms like social media have come to highlight athleisure in lifestyle pursuits will ultimately integrate the next generation of younger consumer perspectives, continue to showcase increased online personal behaviors for all cultural marketplaces.

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North America Athleisure Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

● Sneakers
● Joggers
● Shorts
● Hoodies
● Leggings
● Others

Breakup by Fabric:

● Polyester
● Nylon
● Polypropylene
● Spandex
● Neoprene
● Others

Breakup by Gender:

● Male
● Female

Breakup by Distribution Channel:

● Supermarkets and Hypermarkets
● Specialty Stores
● Company Owned Portals
● Online
● Others

Breakup by Country:

● United States
● Canada

Competitive Landscape:

● Alala, Fabletics (TechStyle Fashion Group)
● IVL Collective
● Lululemon Athletica Inc.
● Nike Inc.
● Skechers
● Tory Burch
● Ultracore
● Unbriddled Apparel
● Under Armour Inc.

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

● Market Performance (2019-2024)
● Market Outlook (2025-2033)
● COVID-19 Impact on the Market
● Porter's Five Forces Analysis
● Strategic Recommendations
● Historical, Current and Future Market Trends
● Market Drivers and Success Factors
● SWOT Analysis
● Structure of the Market
● Value Chain Analysis
● Comprehensive Mapping of the Competitive Landscape

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Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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