Press release
Test Preparation Market to Reach New Heights by 2029 | EdTech Integration and Online Learning Fuel Growth
Test Preparation Market SizeThe global Test Preparation market is projected to grow from US$ 512 million in 2023 to US$ 649 million by 2029, at a Compound Annual Growth Rate (CAGR) of 4.0% during the forecast period.
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Students are procuring test preparation programs and services to enhance their performance in academic and non-academic examinations. With respect to surge in the demand for test preparation products, the providers have made changes in their marketing and delivery services to increase student acquisition rates. Majority of students have begun to enroll for online tutoring services to prepare for standardized tests and school level exams.
Market Analysis and Insights: Global Test Preparation Market
The increasing incorporation of AI in tutoring services is identified as one of the primary growth factors for this market. The incorporation of innovative education technology solutions is widely gaining prominence in the test preparation market in the US. The utilization of intelligent tutoring systems has led to several advancements in the online tutoring market. These systems are hybrid models with an amalgamation of machine learning technologies and can directly interact with students without any human interference. Moreover, the capabilities of these intelligent tutoring systems to interpret complex human responses while teaching differentiates them from traditional computer-aided instruction systems. Incorporating artificial intelligence (AI) into the education technology offers the ability to learn student learning patterns and accordingly present content and assess performance. Most of the stakeholders in the education market are already making significant investments to digitize their content.
By Type
• University Exams
• Certification Exams
• High School Exams
• Elementary Exams
• Other Exams
By Application
• K-12
• Higher Education
Key Companies
ArborBridge, Pearson Education, Club Z, The Princeton Review, Kaplan
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