Online Marketing: An Idea to Revive the Demand of Bengal Handloom

Bengal cotton handloom products have a distinct place, a rooted fame in the world of fabrics. Banglar Tant sarees, especially the Jamdanis gained immense recognition during this medieval era. However, these golden days in Bengal handloom has faded with time. With the arrival of substitute, synthetic low-priced fabrics weaved on power looms, since the 19th century there has been a gradual decline in the demand for cotton handlooms of Bengal. In addition, the British mercantile policies and partitions of 1947 had largely led to the artisans’ disregard towards the profession of weaving.
However, a large part of Bengal’s population is dependent on this profession for their livelihood. Yet their praise-worthy artistry, their dedicated labours remain shrouded due to the glisters of commercially popular products with higher global access. The indigent weavers of Bengal cotton sarees did not have any international exposure and consequently were not getting their due recognition until a very recent time.
Now, nevertheless, with Bengal Chief Minister Mamata Banerjee’s encouragement towards the growth of MSME and her initiative of Biswa Bangla brand stores to showcase handloom products of Bengal across the world, the revival in the demand of handloom cotton sarees of Bengal has got a fresh drive. One of the most innovative ideas for the upliftment of this dying industry is by providing the e-business facilities to the weavers.
Kiukart, a budding traditional Indian fashion online store, makes the initiative with a different approach. It has introduced a brand named Banglar Tant to promote Bengal’s exclusive cotton handloom sarees across the globe. The unique quality of the brand introduced by Kiukart is that it only highlights the regional fineries hence making them more easily visible and accessible to the buyers. By displaying their exclusive products here, the weavers can reach out directly to the customers where there would be no intermediaries between them. The buyers will also get the benefit, as it will become easier for NRIs and lovers of Bengal artistry, who doesn’t have direct access to these products, to get them directly at their doorsteps.
With Kiukart’s initiative, the exclusive Cotton Saree Online Shopping facility, that Banglar Tant provides, has largely revived the fame of the tant sarees of Bengal once again across the globe. Surely more such initiatives convenient in contemporary life, like online marketing, will further help in unveiling the creativity of Bengal’s cotton handloom weaving infront of the world.

Kiukart is the ultimate Ethnic Fashion Online destination featuring the comprehensive collection of traditionally-inspired handloom sarees online and handcrafted home décor online for accessories, jewelry and various other gift items chosen for your celebrations straight from the Looms to your Doorstep.

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This release was published on openPR.