India Male Grooming Products Market 2025 Edition: Size, Share, Industry Trends, Demand, Report 2033

India Male Grooming Products Market Outlook

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2.3 Billion

Market Forecast in 2033: USD 4.3 Billion

Market Growth Rate: 6.8% (2025-2033)

The India male grooming products market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

India Male Grooming Products Market Trends:

The India male grooming products market is growing rapidly due to increasing urbanization, improvement in disposable incomes, and an increase in personal care awareness amongst men. Male grooming has evolved from simply basic hygiene to a much larger lifestyle choice due to social transition of values and social media influence. To simplify, young consumers are taking more pride in their appearance and are looking for premium grooming products such as beard oils, hair styling gels, skin care products, and fragrances. The rapid establishment of e-commerce platforms has made it easier for consumers, especially in tier 2 and 3 cities to obtain these grooming products and, thus resulting to high rates of consumption across India.

Currently, male centric salons and grooming kits (solely for men) are also becoming more prevalent showing the demand for services and offerings that are exclusivity tailed towards men. Brands have taken notice of this market and are utilizing social media, celebrity endorsements, and influencer marketing to specifically target the younger generations, which will further enhance the market demand. In addition the natural and organic product segments are also increasing as consumers continue to value chemical free grooming products for health purposes. The emergence of innovative and affordable products from start-ups and local brands has also increased market competition. To summarize, the Indian male grooming landscape continues to evolve rapidly due to lifestyle changes, increased awareness with personal grooming, and a shift in consumer behaviours.

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India Male Grooming Products Market Scope and Growth Analysis:

The male grooming industry in India has experienced significant growth, with several drivers contributing to the expansion. An increase in disposable incomes, as well as a focus on personal hygiene, propelled by social engagement, nightlife engagement, and social media, has helped elevate male grooming on the contemporary Indian lifestyle. Urbanization along with a fast-paced lifestyle are affecting consumer takeaways and the types of products men purchase, now men are investing in various categories of products, including skincare products, haircare products, and beard grooming products. Also, the increase of e-commerce websites/hubs will have helped men in urban and suburban India to access premium and international brands, offering more choice to males and increasing overall market penetration. Younger consumers including millennials and Gen-Z shoppers tend to feel liberated and experiment within their grooming routines, hence reigniting a passion for specialized products such as serums, face masks, grooming kits/pouches (often organic), shampoo bars, powders, and vegetable oils.

So basically, the male grooming industry is shifting away from standard hygiene products to customized products (with a unique formula) related to skin and hair types. Additionally, regional brands harness traditional ingredients and utilize Ayurvedic products and formulations to secure a niche market and connect a health-conscious audience to the larger brand. Since then, new retail channels are opening up like men-only salons, grooming lounges, and all-inclusive grooming retreat inclusions. All of these efforts are underway to increase product exposure, engagement, and movement toward branding while exposing more men to grooming. The India male grooming industry also is not, showing any signs of slowing down with each change in cultural norms shifts focus marrying into brands image trends (the image they want to protrude to life) and intention with an overarching focus on personal care.

India Male Grooming Products Market Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Male Grooming Products Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Recent Industry News
• Key Technological Trends & Development
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies

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About US:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.