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Evolving Market Trends In The Mobile Apps And Web Analytics Industry: Revolutionizing Mobile App Analytics The Rise Of Real-Time Insights
Mobile Apps And Web Analytics
What Is the Expected Mobile Apps And Web Analytics Market Size During the Forecast Period?
In the past few years, there's been a rapid expansion in the size of the mobile apps and web analytics market. It is set to increase from $12.75 billion in 2024 to $14.88 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 16.7%. The remarkable growth during the historic period is due to the intensifying competition within the mobile market, augmented usage of 5G technology, exploration of blockchain technology, elevated significance of mobile marketing chains, and an upsurge in smartphone usage.
The market size for mobile applications and web analytics is predicted to witness a rapid surge in the coming years. It's expected to rise to $27.19 billion by 2029, with a compound annual growth rate (CAGR) of 16.3%. This growth predicted for the forecasted duration is due to factors such as fast adoption of smartphones, increasing trend of remote work, an upsurge in e-commerce, widespread use of cloud storage by SMEs, along with increased demand for mobile application and web analytics services. The anticipated key trends for the projected period include the adoption of superior technologies, channel distribution expansion, amalgamation with emerging technologies, alliances and mergers with other notable brands, and the acceptance of serverless computing.
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What Are the High-Growth Segments in the Mobile Apps And Web Analytics Market?
The mobile apps and web analytics market covered in this report is segmented -
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And marketing Analytics, Search Engine Tracking And Ranking, marketing Automation, Content marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
Subsegments:
1) By Solution: Mobile App Analytics Tools, Web Analytics Platforms, Real-Time Data Analytics Solutions, A Or B Testing Tools, Customer Journey Mapping Tools
2) By Services: Consulting And Advisory Services, Implementation And Integration Services, Training And Support Services, Data Analysis And Reporting Services, Managed Services And Outsourcing
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What Key Drivers Are Expected to Influence Future Mobile Apps And Web Analytics Market Growth?
The rise in digital transformation is projected to spur the expansion of the mobile apps and web analytics market in the future. This transformation represents the comprehensive combination of digital technologies to fundamentally shift business processes, culture, and consumer interaction. With customers being more digitally aware, their expectations for convenience, personalization, and swift responsiveness have increased, thus necessitating digitalization. Mobile apps and web analytics play a critical part in this digital transformation, aiding organisations by offering crucial insights into user behavior and preferences by monitoring and analysing user activities such as app usage trends, website browsing routes, and customer engagement metrics. For example, Exploding Topics, a US-based platform dedicated to detecting and tracking emerging trends and topics online, reported in January 2024 that global companies invested $1.85 trillion in digital transformation efforts in 2022, and predictions point to a surge to $3.4 trillion by 2026. As a result, this continuous digital transformation is fueling the growth of the mobile apps and web analytics market.
Which Companies Hold the Largest Share Across Different Mobile Apps And Web Analytics Market Segments?
Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc., Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd
What Trends Are Driving Growth in The Mobile Apps And Web Analytics Market?
Leading firms within the mobile application and web analytics sector are concentrating on the creation of innovative platforms like pin analytics to consolidate their marketplace position. These analytics offer users direct, real-time insights into the performance of their pins from their mobiles, marking a considerable breakthrough in mobile app analytics. For example, Pinterest, a U.S.-based image sharing and social media platform, introduced pin analytics on mobile in July 2022. This real-time analytic functionality gives users access to critical data which assists them in making more informed decisions regarding their pin strategy, and thus, affecting their overall performance on the platform. It provides a detailed look at pin performance, taking into account aspects such as impressions, clicks, saves, and close-ups.
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What Are the Emerging Geographies for The Mobile Apps And Web Analytics Market Growth?
North America was the largest region in the mobile apps and web analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Mobile Apps And Web Analytics Market?
2. What is the CAGR expected in the Mobile Apps And Web Analytics Market?
3. What Are the Key Innovations Transforming the Mobile Apps And Web Analytics Industry?
4. Which Region Is Leading the Mobile Apps And Web Analytics Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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