Press release
North American Market for Medical Hygiene Devices to Hit US$ 1.05 Bn by 2032, Reports Persistence Market Research
The North America medical hygiene devices market is witnessing notable expansion as healthcare institutions, governments, and consumers place increasing emphasis on cleanliness, infection control, and patient comfort. Valued at US$ 670.6 million in 2021, the market is poised to reach US$ 1.05 billion by 2032, growing at a CAGR of 4.2% between 2022 and 2032. This growth is largely fueled by rising awareness of healthcare-associated infections (HAIs), the aging population, and an increased focus on long-term and assisted care services.The human waste management segment dominates the market, accounting for nearly 43.3% of total revenue in 2021. Products like bedpan washers, macerators, and disposable liners have become essential in ensuring hygiene and infection control in healthcare settings. The United States is the leading geographical region in North America for medical hygiene devices, holding a massive 93.9% share of the regional market in 2021. This dominance is primarily due to its large elderly population, high prevalence of chronic illnesses, and an expansive network of long-term and acute care facilities.
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Key Highlights from the Report:
✦ The North America medical hygiene devices market reached US$ 670.6 Mn in 2021.
✦ Market is projected to grow at a CAGR of 4.2% and hit US$ 1.05 Bn by 2032.
✦ Human waste management products dominate with 43.3% revenue share.
✦ The U.S. market accounts for 93.9% of the North American market share.
✦ Ontario plans to build 30,000 new long-term care beds by 2028.
✦ Pressure ulcers affect over 2.5 million people annually in the U.S., boosting product demand.
Market Segmentation
The North America medical hygiene devices market is segmented based on product type and end-user categories.
In terms of product segmentation, the market includes:
Bathtubs
Bathroom Lifts
Shower Trolleys
Lift Chairs
Shower Chairs
Human Waste Management Devices, which further include bedpan washers, macerators, and disposable liners.
Among these, human waste management devices stand out due to their utility in maintaining hygiene in facilities dealing with bedridden or incontinent patients. These devices help mitigate infection risks and reduce caregiver workload, thus witnessing high adoption.
On the end-user front, the key market segments include:
Long Term Care (LTC) Centers
Acute Care Centers
Assisted Living Facilities
Long-term care and assisted living facilities are increasingly relying on hygiene support equipment to manage the health and comfort of their residents. Acute care centers, too, are investing in hygiene devices to curb hospital-acquired infections and streamline patient management.
Regional Insights
Geographically, the United States dominates the North American medical hygiene devices market, holding an overwhelming 93.9% market share in 2021. This leadership is underpinned by a rapidly growing geriatric population, which stood at over 54 million in 2019, according to the Administration for Community Living. The rising demand for elderly care and mobility assistance devices is fueling product adoption in the country.
In Canada, the market, although smaller in comparison (valued at US$ 40.8 Mn in 2021), is set to benefit significantly from public health infrastructure investments. The Ontario provincial government has announced plans to add 30,000 new long-term care beds by 2028. Such initiatives are expected to enhance the demand for medical hygiene equipment, especially human waste management and bathing aids, across long-term care facilities.
Market Drivers
The primary drivers of the North America medical hygiene devices market include:
Rising geriatric population: With age comes mobility challenges and the need for assisted hygiene solutions.
High prevalence of pressure ulcers: Affecting over 2.5 million Americans annually, this condition necessitates the use of specialized hygiene products.
Increased infection control practices: Post-COVID, healthcare facilities are investing heavily in infection prevention, thereby driving demand for hygiene devices.
Technological advancements: Power-assisted and automated hygiene devices are gaining popularity for their ease of use and efficiency in patient care.
Market Restraints
Despite its growth potential, the market is hindered by several challenges:
High cost of advanced medical hygiene products restricts adoption, especially among small-scale care facilities or individuals.
Environmental concerns regarding the disposal of disposable hygiene products such as liners and wipes.
Lack of adequate waste management systems in some parts of the region further adds to environmental and health risks.
Awareness gap in certain healthcare segments or rural communities that limits product penetration and usage.
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Market Opportunities
Manufacturers and stakeholders have several opportunities to leverage:
Development of smart, AI-integrated hygiene devices: These can reduce caregiver strain and increase operational efficiency.
Expanding product availability in underserved regions through partnerships and distribution networks.
Focus on sustainability: Offering eco-friendly and reusable products can help address environmental concerns and appeal to a more conscientious consumer base.
Government-backed health infrastructure developments, particularly in Canada and underprivileged U.S. communities, are opening new avenues for growth.
Digital marketing and awareness campaigns can bridge knowledge gaps and boost product uptake.
Reasons to Buy the Report:
✔ Comprehensive analysis of current and projected market trends from 2017 to 2032.
✔ In-depth segmentation by product type and end-user with regional insights.
✔ Detailed competitive landscape featuring major players and recent innovations.
✔ Strategic intelligence to support decision-making for market entry or expansion.
✔ Insight into regulatory and technological trends shaping future opportunities.
🏢 Company Insights
The North America medical hygiene devices market features several notable players who are driving innovation and expansion. Key companies include:
• Arjo
• AT-OS
• Invacare Corporation
• BEKA Hospitec
• DEKOMED (KWC DEKO)
• DeVilbiss Healthcare
• DGM Pharma
• GF HEALTH PRODUCTS, INC.
• K Care Healthcare Equipment
• KEN HYGIENE SYSTEMS A/S
• MATACHANA Group
• MEIKO Maschinenbau GmbH & Co. KG
• Miele (Steelco S.p.A.)
• Sunrise Medical (US) LLC
Recent Developments:
Invacare Corporation, in August 2021, launched a next-generation rear-wheel drive power wheelchair, enhancing mobility and hygiene assistance for patients.
BEKA Hospitec GmbH, in May 2021, expanded its AVERO VIVA plus series by introducing modern lifting bathtubs designed to improve hygiene and patient safety.
Conclusion
The North America medical hygiene devices market is poised for sustained growth driven by demographic shifts, technological advancements, and evolving healthcare standards. The rising elderly population, heightened infection control protocols, and governmental support for long-term care infrastructure underscore the market's robustness. While environmental and cost challenges persist, opportunities for innovation, especially in AI-powered and eco-friendly products, offer a promising outlook. Stakeholders who invest in quality, affordability, and awareness are likely to gain a strong foothold in this vital and evolving industry.
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Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com
About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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