Vietnam Coffee Market to Reach 101.5 Thousand Tons by 2033, Industry Growing at a CAGR of 3.7%

Coffee Market in Vietnam 2025:

How Big is the Vietnam Coffee Industry?

The Vietnam coffee market size reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: 70.7 Thousand Tons
Market Size in 2033: 101.5 Thousand Tons
Market Growth Rate (CAGR) 2025-2033: 3.7%

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Vietnam Coffee Market Trends and Drivers:

The Vietnam coffee market is experiencing strong growth, fueled by high local demand, rising export demand, and growing specialty coffee culture. Vietnam is among the world's leading coffee producers, and especially robusta beans, which has traditionally underpinned its position on international markets. Essentially, increased urbanization and the growing middle class are inspiring a movement in consumerism towards specialty and high-quality coffee, leading to premium product offerings in key cities.

Furthermore, the growth of café culture among young people and working professionals is creating a democratization of coffee chains at both local and international levels, generating a lifestyle-oriented demand for artisanal products. In addition, improvements in agricultural techniques and post-harvest treatment through technological advances are improving quality, sustainability, and yield efficiency, drawing domestic and foreign investment. Further, government programs aiding coffee cultivation and export infrastructure are contributing significantly to market development, while trade agreements are providing new windows for Vietnamese coffee in overseas markets, mainly in Europe and Asia.

Similarly, consumer concern about sustainable and socially responsible coffee is growing, compelling producers to acquire certifications such as Fair Trade and Rainforest Alliance, adding export value. In addition, digitalization and online sales are playing a major role in the domestic market by enabling brands and farmers to connect consumers directly, thereby eliminating intermediaries and enhancing profit margins. In addition, ready-to-consume coffee product innovations and flavored brews are gaining attention from on-the-go consumers and younger generations, additionally fueling demand.

Moreover, the country's robust agricultural foundation and climatic favorability for coffee production make it a favorable setting for diversified crop varieties and innovation in cultivation. Likewise, the growth of experiential coffee retailing, including barista training facilities, coffee tourism, and experience-based cafés, is enhancing consumer interaction and reinforcing brand commitment. Overall, Vietnam coffee market is being influenced by a blend of cultural transformation, economic development, technological advancement, and international demand factors to become a top export player as well as a rising domestic consumption center in the global coffee market.

Vietnam Coffee Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Whole Bean
• Ground Coffee
• Instant Coffee

Distribution Channel Insights:

• On-Trade
• Off-Trade
a) Supermarket and Hypermarket
b) Specialty Stores
c) Online Retail
d) Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

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