Press release
NeuroBranding Pioneer Rande Vick Featured on The Business of Story Podcast
Neurobranding gets a boost - the Brain-Based Approach to Brand Strategy
Vick's method, NeuroBranding, dives into the science of memory, emotion, and trust - revealing why some brands live rent-free in our minds while others struggle to stick. Drawing on decades of experience in the musical instrument (MI) industry and insights from cutting-edge neuroscience, Vick challenges traditional marketing dogma and pushes listeners to rethink how they build brand loyalty.
"Most brands are fighting for attention when they should be fighting for memory," Vick says. "NeuroBranding isn't about flashy campaigns or catchy taglines - it's about hardwiring your message into the emotional brain, where real decisions are made."
In the episode, Vick also shares:
The power of neural coupling in creating emotional resonance
Why brands need to shift from data obsession to human connection
How subconscious associations can make or break a brand
Practical steps for building a 'sticky' brand that customers can't forget
Listen to the full episode on The Business of Story to discover how NeuroBranding is rewriting the rules of brand strategy for a new generation of marketers.
Vick Agency
1015 W Foothill Blvd
Upland, CA 91786
Rande Vick is a brand strategist, author, and founder of Vick Agency, specializing in NeuroBranding - a cutting-edge approach that fuses science, strategy, and storytelling to make brands unforgettable. Vick's work draws on decades of industry experience, including roles at Fender, Yamaha, and PreSonus, and his insights have helped shape the branding strategies of numerous small and mid-sized businesses.
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