Press release
Horse Feed and Nutrition Market Expected to Reach USD 12.9 Billion by 2031 as Scientific and Tailored Diets Transform Equine Wellness
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2024 Industry Milestones:
Launch of Functional Feed Blends
• Triple Crown debuts gut-health fortified senior mash with low NSC content.
• Cavalor introduces herbal-based ulcer-protection feeds for show jumpers.
Veterinary Nutrition Partnerships Expand:
• North American equine hospitals collaborate with feed companies for post-surgical diet plans.
Digital Feeding Apps Gain Ground:
• Apps that sync horse activity with daily feed adjustments now piloted in over 5,000 barns worldwide.
Executive Insights:
"Modern horses are performance animals and companions-we can't feed them like we did decades ago. Personalized, bioavailable nutrition is now essential," said Dr. Ashley Holt, Senior Equine Nutritionist at Clearview Market Insights.
"Feed has become a front-line tool for disease prevention and behavioral stability. We're designing diets for lifespan, not just daily energy," added Lars Houghton, Director, Purina Equine Nutrition.
Roadmap to 2031:
• 2025: Digital feed calculators adopted in 50% of high-performance barns
• 2026: Probiotic and enzyme-enriched feeds replace traditional grains for gut-sensitive horses
• 2028: Certified organic horse feeds enter mainstream in Europe and U.S.
• 2030: Integration of wearable sensor data with automated feed adjustments
• 2031: Global equine feed carbon footprint labeling becomes industry standard
For more insights, visit https://clearviewmarketinsights.com/
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
About Clearview Market Insights:
Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.
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