Strong Growth Ahead: Toilet Roll Market Size To Grow At Arecord 7.4% Cagr By 2029

The Toilet Roll Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Toilet Roll Market Size and Projected Growth Rate?
In the past few years, there has been significant growth in the toilet roll market size. It is predicted to increase from $18.17 billion in 2024 to $19.5 billion in 2025, representing a compound annual growth rate (CAGR) of 7.3%. Factors contributing to the progress in the historical period can be traced back to population growth and urbanization, shifts in consumer habits, promotional and advertising initiatives, economic conditions and affordability, as well as health and hygiene consciousness.

The market for toilet rolls is set to experience substantial growth in the forthcoming years, with a projected valuation of $25.98 billion in 2029 and a compound annual growth rate (CAGR) of 7.4%. Several factors are contributing to this expected increase during the forecast period including, the rise in e-commerce and online shopping, a focus on environmental sustainability, advancements in product design and packaging, changes in purchasing habits during the pandemic, as well as growing emphasis on hygiene and sanitation. Key trends likely to influence this period include the incorporation of smart and IoT features, the enlargement of e-commerce avenues for buying, cooperation with philanthropic causes and eco-friendly initiatives, launch of compact and travel-friendly options, and the introduction of premium, high-end, and luxury variants.

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What Are the Major Segments in the Toilet Roll Market?
The toilet roll market covered in this report is segmented -

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls

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What Are The Driving Toilet Roll Market Evolution?
The expansion of the toilet roll market is anticipated to be fueled by the growing tourism and hospitality sector. The reference to tourism and hospitality pertains to industries that offer travel, lodging, and related services to individuals seeking holiday, business, and cultural experiences. As a result of increased global disposable income, enhanced transport options, and a rising interest in distinctive travel experiences, tourism and hospitality are on the rise. Toilet papers are necessary in tourism and hospitality to achieve basic hygiene standards and provide pleasant customer experiences at lodgings, restaurants, and other utilities. For example, a report from the United Nations World Tourism Organization, a specialised agency based in Spain, stated that in May 2023, international tourist visits in the first quarter rebounded to 80% of pre-COVID levels, with about 235 million visitors, marking more than double the number during the same time in 2022. Furthermore, the tourism industry demonstrated impressive resilience, as the revised data for 2022 showed that over 960 million international visitors traveled abroad last year, indicating a recovery of two-thirds (66%) of pre-pandemic levels, highlighting the industry's ability to bounce back and regain momentum. Thus, the upward trend in tourism and hospitality is significantly contributing to the toilet roll market's growth.

Which Firms Dominate The Toilet Roll Market Segments?
Major companies operating in the toilet roll market include Procter & Gamble, Kimberly-Clark Corporation, Kleenex, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud

What Trends Are Expected to Dominate the Toilet Roll Market in the Next 5 Years?
Firms within the toilet roll industry are increasingly adopting through air drying (TAD) technology to manufacture paper. This advanced technology enables the production of toilet paper that is ideal for rolled products due to its high absorbency and increased bulk properties. The Ultra toilet paper production process involves the use of TAD technology, where air is circulated into the fibers during the drying process. Widespread use of TAD technology is observed in the US in the creation of tissue papers. For example, Valmet is utilizing eTAD technology, resulting in a softer texture, enhanced bulk and absorbency products. This is achieved with less energy consumption and in a sustainable manner, thereby providing tissue manufacturers entry into premium and ultra-premium tissue markets.

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Which Is The Largest Region In The Toilet Roll Market?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Toilet Roll Market?
2. What is the CAGR expected in the Toilet Roll Market?
3. What Are the Key Innovations Transforming the Toilet Roll Industry?
4. Which Region Is Leading the Toilet Roll Market?

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