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Air Fresheners Market Size Projected To Reach $19.69 Billion By 2034 With A Cagr Of 7.9%
The Air Fresheners Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].What Is the Projected Growth of the Air Fresheners Market?
In the past few years, the air fresheners market has seen robust growth. It is expected to expand from $13.47 billion in 2024 to $14.55 billion in 2025, with a compound annual growth rate (CAGR) of 8.0%. The historic period's growth can be traced back to increased interest in air care and related anxieties, a rise in car sales, burgeoning pet ownership, a growing preference for luxury lifestyles, and heightened environmental concerns.
Expectations are high for robust expansion in the air fresheners market in the coming years, with projections suggesting a growth to $19.69 billion by 2029 at a compound annual growth rate (CAGR) of 7.9%. This prospective growth within the forecast period can be credited to an increased awareness about indoor air pollution, larger household sizes, a heightened consumer focus on health and wellness, an uptick in urbanization, and an escalating demand for natural and organic air fresheners. Key forecast period trends encompass smart home technology, refillable and reusable packaging solutions, advancing fragrance technologies, eco-friendly formulations and greater demand for customization and personalization.
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What Are the Different Air Fresheners Market Segments?
The air fresheners market covered in this report is segmented -
1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types
2) By Types Of Customers: Individual, Enterprise
3) By Distribution Channels: Hyper markets Or Super markets, Retail Stores Or General Stores, Pharmacies, Online markets, Other Distribution Channels
4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications
Subsegments:
1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays
2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols
3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers
4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners
5) By Candle Air Fresheners: Scented Candles, Unscented Candles
6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners
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What Are the Primary Drivers Shaping the Air Fresheners Market?
The air freshener market is predicted to expand in the future due to a rise in air pollutants. This refers to the harmful substances or particles in the Earth's atmosphere that negatively affect human health, the environment, as well as the climate. Factors leading to an increase in air pollution include industrialization and urbanization, transportation, waste disposal, and fossil fuel burning. Air fresheners are used to cover up unpleasant smells and to enhance the quality of indoor air, despite contributing to the pollution by discharging volatile organic compounds (VOCs) and secondary pollutants. For instance, the Cable News Network, a US-based news agency, reported in April 2023 that the number of Americans residing in regions with failing daily pollution grades rose from 63 million in 2022 to 64 million in 2023. Thus, the surge in air pollution is a key driver propelling the air freshener market.
Which Companies Are Leading in the Air Fresheners Market?
Major companies operating in the air fresheners market report are Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; S. C. Johnson & Son Inc.; Newell Brands Inc; Amway Corp.; Sealed Air Corporation; Church & Dwight* Co. Inc.; Energizer Holdings Inc; Dabur India Ltd; Kobayashi Healthcare Co. Ltd.; The Yankee Candle Company Inc; Jelly Belly UK; S.T. CORPORATION; Rexair LLC; Farcent Enterprise Co. Ltd; Car-Freshener Corporation; Fresh Products LLC; ABC Compounding Co. Inc; Beaumont Products Inc; Scott's Liquid Gold Inc; Enviroscent Inc.; Air Delights Inc; Aromate Industries Co. Ltd.; Air-Scent International
What Are the Major Trends Shaping the Air Fresheners Market?
Leading businesses in the air fresheners market are concentrating their efforts on creating new products like the cabin filter air freshener to cater to changing consumer tastes and boost growth in the air fresheners sector. The cabin filter air freshener is a creative and subtle product designed to attach to a cabin's air filter pleats. It discreetly spreads a nature-inspired scent throughout the car's interior whenever the climate control system is switched on. For instance, Premium Guard Inc., a US-based manufacturer of air fresheners, unveiled their PureFLOW cabin air fresheners for automobiles in March 2022. This product marks a significant step forward in the air fresheners market, meeting the rising demand for long-lasting scent solutions in the automobile industry and improving the overall driving experience. It offers up to 90 days of fragrance via slow-release technology and is compatible with all brands of cabin air filters. This new cabin air freshener also incorporates a unique odor counteractant to maintain a clean and fresh atmosphere within the car's interior.
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What Are the Top Revenue-Generating Geographies in the Air Fresheners Market?
Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Air Fresheners Market?
2. What is the CAGR expected in the Air Fresheners Market?
3. What Are the Key Innovations Transforming the Air Fresheners Industry?
4. Which Region Is Leading the Air Fresheners Market?
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