Motorcycle Seat Market Trends and Opportunities, Grow at a CAGR of 6.9% to 2032

The global Motorcycle Seat Market size was valued at $39.2 billion in 2022, and is projected to reach $76.1 billion by 2032, growing at a CAGR of 6.9% from 2023 to 2032. Rise in demand for two-wheeler due to traffic congestion, and increase in investment by manufacturers in motorcycle industry for superior performance & comfort drive the growth of the global motorcycle seat market. However, volatility in the prices of raw material and downshift in the sales & production of automobiles restricts the market growth. Moreover, incorporation of cutting-edge technology in motorcycles along with emerging markets across Asia-Pacific and LAMEA offers untapped growth potential in the motorcycle seat market.

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The motorcycle seat is an important component that influences the whole riding experience, as it offers comfort, support, and control. A well-designed seat can significantly improve rider comfort, especially on lengthy trips. Motorcycle seats come in a range of forms to accommodate different riding styles and preferences. Sport motorcycles, which are noted for their aggressive riding stances, frequently have narrow and curved seats. These seats are meant to improve mobility and allow the user to easily transfer their body weight for better control and stability. Whereas cruiser motorcycles, on the other hand, feature larger, more padded seats. The cruiser bikes are frequently used for lengthy rides, the emphasis is on comfort. The broader seat evenly distributes the rider's weight, decreasing pressure spots and fatigue. Some cruiser motorcycles even include built-in backrests to provide extra support for the rider's lower back.

Based on seat type, the split seat segment held the highest market share in 2022, accounting more than half of the global motorcycle seat market revenue, and is estimated to maintain its leadership status throughout the forecast period. This segment is projected to manifest the highest CAGR of 7.6% from 2023 to 2032, owing to the increase in demand for two-wheeler due to traffic congestion.

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As for the material used in motorcycle seats, several options are available. Leather seats can adjust to the rider's body shape over time and are popular for their durability, and aesthetic appeal. The seats need to be protected from protect them from moisture and sunlight and require regular maintenance to keep them in good condition. Vinyl seats offer a more affordable alternative to leather, with similar durability and water resistance. Synthetic materials, such as neoprene or mesh, are also used in some seats, providing breathability and moisture-wicking properties, which are beneficial for riders in hot and humid climates.

Based on material type, the leather seat segment held the highest market share in 2022, accounting for nearly one third of the global motorcycle seat market, however vinyl segment is estimated to lead the market segment during the forecast period. The strength and durability are a major factor that propels the growth of leather seats. However, vinyl seat segment is projected to manifest the highest CAGR of 8.0% from 2023 to 2032. The vinyl seat market is expected to rise owing to its resistive ability to wear and tear and the vinyl seat can withstand various elements, making it suitable for motorcycle riding in any condition such as rain, and sunlight.

The key players profiled in this report include

BITCHIN SEAT COMPANY
CORBIN PACIFIC INC
HESS, LLC.
LEMANS CORPORATION
LAAM CUSTOM MOTORCYCLE SEATS
LE PERA ENTERPRISES
MUSTANG SEATS
SADDLEMEN MOTORCYCLE SEATS AND COMPONENTS
SARGENT CYCLE PRODUCTS
GRANUCCI SEATS

The report provides a detailed analysis of these key players in the global motorcycle seat market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant position in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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The trend of motorcycle riding is increasing among youth globally due to the availability of superior quality bikes. Also, the young consumers are very selective about the performance and comfort of motorcycles, which has enabled the motorcycle seat manufacturers to develop comfortable seats for motorcycles. For instance, in June 2021, Torrot Electric Europa S.A. announced the launch of new generation of Motorcycles in the Motocross, Trial, Enduro and Supermotard models. The motorcycles featured a simple and intuitive battery exchange system, without connectors or cables, which allowed the motorcycle to be ready to run again in less than 15 seconds.

Based on motorcycle type, the standard motorcycle segment accounted for the largest share in 2022, contributing to nearly two-fifths of the global motorcycle seat market revenue. The primary factors that drive standard motorcycle seat segment growth are its ergonomic design and rise in demand for these motorcycles. However, the sports motorcycle segment is expected to portray the largest CAGR of 8.5% from 2023 to 2032. Increase in popularity of sports motorcycle events such as Moto GP and availability of the road-based version motorcycle is expected to boost the growth of the segment.

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Moreover, the industry has seen a rapid increase in sales across Asian countries due to the increased trend toward owning a motorcycle for daily commute within the city. In addition, companies such as Hero Motocorp., Bajaj Automobiles and others have been offering a wider range of low-cost vehicles which has been preferred by Indians. In addition, motorcycle seat manufacturers supply durable & comfortable seats to these manufacturers to increase their sales. This availability of low-cost motorcycle across Asian and LAMEA countries has created an upsurge in the motorcycle industry across these regions and has positively affected the growth of the motorcycle seat market across the region

Based on sales channel, the OEM segment accounted for the largest share in 2022, contributing to more than four-fifths of the global motorcycle seat market revenue, owing to the ability of the OEM to produce seats which fits the manufacturers requirement. However, aftermarket sales channel is expected to portray the largest CAGR of 8.9% from 2023 to 2032. The customization option from the aftermarket sales channel is expected to augment the segmental growth in the motorcycle seat market.

Regional Analysis:

Based on region, Asia-Pacific held the highest market share in terms of revenue in 2022, accounting for more than one third of the global motorcycle seat market revenue, and is estimated to maintain its leadership status throughout the forecast period. This segment is projected to manifest the highest CAGR of 8.1% from 2023 to 2032, owing to increase in demand for two-wheeler due to traffic congestion and the emergence of the two-wheeler market in the region.

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