Global Public Opinion And Election Polling Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities

The Public Opinion And Election Polling Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Public Opinion And Election Polling Market?
The market size for public opinion and election polling has consistently enlarged over the past few years. The growth is projected to rise from $8.7 billion in 2024 to $8.93 billion in 2025, signaling a compound annual growth rate (CAGR) of 2.7%. Factors such as media impact and exposure, political happenings and campaigns, changes in demographics, social and economic influences, along with historical voting tendencies have contributed to the growth throughout the historic period.

The market size for public opinion and election polling is projected to witness sustained expansion over the upcoming years, reaching a value of $10.23 billion by 2029, with a compound annual growth rate (CAGR) of 3.5%. Factors contributing to the growth during the forecast period include the influence of social media and digital platforms, political polarization and climate, issue-focused campaigns, changes and diversification in demographics, and changing communication channels. The key trends to watch during this period are the impact of social media, the worldwide convergence of polling practices, challenges with response rates, public confidence in polls, and adjusting to societal shifts.

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What Are the Different Public Opinion And Election Polling Market Segments?
The public opinion and election polling market covered in this report is segmented -

1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling

Subsegments:
1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys
2) By Mail Surveys: In-Person Surveys, Telephonic Surveys
3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys
4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews

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What Are the Primary Drivers Shaping the Public Opinion And Election Polling Market?
The surge in need for public sentiment is projected to fuel the growth in the public opinion and election polling markets. These polls on public opinion function as effective gauging instruments to determine the perceptions of the public on various aspects, such as individuals, products, companies, activities, and other relevant aspects, including medical research and innovation. These surveys assist nations and businesses in making critical choices such as electing a new leader, launching a product, making alterations to the operational structure or making crucial strategic decisions. The necessity for public sentiment in decision-making processes in governmental and corporate activities contributes to the expansion of the public opinion and election polling market.

Which Companies Are Leading in the Public Opinion And Election Polling Market?
Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute

What Trends Are Expected to Dominate the Public Opinion And Election Polling Market in the Next 5 Years?
The prevalence of innovations and the implementation of new methodologies through alliances and collaborations in the public opinion and election polling market are on the rise. Industry-leading companies and government entities are ushering in fresh technologies to ensure surveys and voting procedures are more trustworthy, inclusive, and accurate, thereby reducing mistakes. For example, in July 2023, a non-profit organization based in the US, The Council of State Governments, forged a partnership with The Turnout, an organization focused on voter registration in the US, to initiate the Election Technology Initiative (ETI). This initiative will advocate for and offer open-source solutions to election administrators in a bid to increase safety, transparency in both American and global elections, while also boosting voter trust, accessibility, and engagement. ElectionGuard, a unique open-source software developed by the Democracy Forward Initiative from Microsoft, is set to transition to ETI as a kickoff to the project. ElectionGuard furnishes voting machine vendors and election authorities with the necessary tools for executing end-to-end verifiable audits, post-elections.

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What Are the Top Revenue-Generating Geographies in the Public Opinion And Election Polling Market?
North America was the largest region in the public opinion and election polling market in 2024. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Public Opinion And Election Polling Market?
2. What is the CAGR expected in the Public Opinion And Election Polling Market?
3. What Are the Key Innovations Transforming the Public Opinion And Election Polling Industry?
4. Which Region Is Leading the Public Opinion And Election Polling Market?

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