Marketing Automation Market: Boost Leads & Conversions USD 9.7 Bn By 2031 | Most Leading Companies - Hubspot, Inc., Adobe Systems Incorporated, Active Campaign, Acoustic L.P

Global Marketing Automation Market reached USD 5.2 billion in 2022 and is expected to reach USD 9.7 billion by 2031, growing with a CAGR of 12.6% during the forecast period 2024-2031.

Marketing Automation Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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Marketing automation refers to the use of software and technology to streamline, automate, and measure marketing tasks and workflows. It helps businesses improve efficiency, nurture leads, personalize customer experiences, and drive revenue growth through channels such as email marketing, social media, and customer segmentation.

List of the Key Players in the Marketing Automation Market:

Hubspot, Inc., Adobe Systems Incorporated, Active Campaign, Acoustic, L.P., Klaviyo, Microsoft Corporation, Act-On Software, SAS SE, Teradata Corporation and SAP SE.

Industry Development:

On June 15, 2023, Intuit Mailchimp rolled out over 150 new and enhanced features, including advanced segmentation, improved reporting and analytics, and expanded e-commerce automation tools. According to research by an independent consulting firm, 88% of marketers believe increasing their use of automation and AI is essential to meet rising consumer expectations.

On March 15, 2023, Intense Technologies Limited launched a new marketing automation and campaign management solution. Their digital engagement platform, UniServe Reach, equips marketers with tools to design, execute, and manage complex, multi-channel campaigns more effectively.

On January 24, 2023, MeridianLink introduced major updates to its Marketing Automation solution, the MeridianLink Engage platform. These advancements aim to streamline marketing workflows, accelerate targeted campaign launches, and simplify deposit account opening processes, ultimately saving valuable time for marketing teams.

Research Process:

Both primary and secondary data sources have been used in the global Marketing Automation Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Segment Covered in the Marketing Automation Market:

By Deployment Model: Cloud-based, On-premise

By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises

By Application: Campaign Management, Sales Enablement Programs, Lead Management, Analytics & Reporting Solutions

By End-User: Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Others

Regional Analysis for Marketing Automation Market:

The regional analysis of the Marketing Automation Market covers key regions including North America, Europe, Asia Pacific Middle East and Africa and South America. The North America with a focus on the U.S., Canada, and Mexico; Europe, highlighting major countries like the U.K., Germany, France, and Italy, along with other nations in the region; Asia-Pacific, covering India, China, Japan, South Korea, and Australia, among others; South America, with emphasis on Colombia, Brazil, and Argentina; and the Middle East & Africa, which includes Saudi Arabia, the U.A.E., South Africa, and other countries. This comprehensive regional breakdown helps identify unique market trends and growth opportunities specific to each area.

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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People Also Ask:

➠ What is the global sales, production, consumption, import, and export value of the Marketing Automation market?

➠ Who are the leading manufacturers in the global Marketing Automation industry? What is their operational status in terms of capacity, production, sales, pricing, costs, gross margin, and revenue?

➠ What opportunities and challenges do vendors in the global Marketing Automation industry face?

➠ Which applications, end-users, or product types are expected to see growth? What is the market share for each type and application?

➠ What are the key factors and limitations affecting the growth of the Marketing Automation market?

➠ What are the various sales, marketing, and distribution channels in the global industry?

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