Press release
Liquid Make-Up Market Forecast and Insights on Emerging Trends by Type and Distribution Channels
Liquid Make-up Market
The Global Liquid Make-Up Market is estimated to reach over 13.64 billion by the year 2031, exhibiting a CAGR of 6.81% during the forecast period.
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The global trend toward wellness is a key driver of market growth, particularly in the beauty and personal care sector, where changing consumer behaviors are also contributing to industry expansion. The COVID-19 pandemic disrupted the global liquid cosmetics supply chain and distribution channels, leading to the closure of salons and a shift in consumer purchasing priorities. As a result, consumers have increasingly focused on well-being and sustainability, particularly when selecting cosmetic products. The growing disposable income among consumers is further fueling demand for liquid cosmetics.
The foundation segment holds a dominant share of the liquid makeup market, particularly among millennials (ages 18 to 34), who are highly conscious of their appearance. Market growth has also been driven by the increased purchasing power of urban women and their growing interest in fashion and beauty products. Additionally, international companies are entering the Indian market with an emphasis on innovation and meeting the specific needs of Indian women. The rising demand for products such as BB creams and eyeliners is also attributed to the increasing awareness of men's grooming products. Male beauty influencers, leveraging platforms like TikTok and Instagram, are reaching a broader audience, further driving market interest.
List of Prominent Players in the Liquid Make-Up Market:
• Shiseido Co., Ltd
• FENTY BEAUTY
• Benefit Cosmetics LLC
• Estée Lauder Inc
• Dior
• L'Oreal Paris
• The Avon Company
• KIKO USA, Inc. (KIKO MILANO)
• HUDA BEAUTY
• e.l.f. Beauty, Inc
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Market Dynamics:
Drivers:
The growing demand for beauty, cosmetics, and makeup products, such as foundation, concealer, lipsticks, eyeshadows, and eyeliners, is being driven by the younger generation's increasing engagement with social media platforms like YouTube and Instagram. Women remain central to the cosmetics industry, with trends focused on grooming, self-image, and the global appeal of feel-good products. The demand for makeup is further fueled by the expanding glamour sector.
Challenges:
The potential side effects of vaccines may pose a challenge to the industry's growth in the coming years. Common side effects associated with the monkeypox vaccine, such as soreness, swelling, nausea, and itching, may deter some consumers. Moreover, the market's expansion is hindered by a lack of widespread public awareness.
Regional Trends:
The North American liquid makeup market is expected to capture a significant market share in terms of revenue and is projected to grow at a robust compound annual growth rate (CAGR). The United States, in particular, leads in liquid cosmetics consumption, driven by consumer preference for chemical-free, organic products. The increasing emphasis on achieving a trendy makeup look is expected to further propel demand in the region. Additionally, factors such as easy accessibility of products and affordable pricing are anticipated to contribute to the growth of the liquid makeup market.
In the Asia Pacific region, there has been a considerable market share in liquid makeup, with growth driven by factors such as rising disposable income and an increasing desire for improved appearance. The market is further supported by growing consumer awareness of organic makeup, innovative branding strategies, targeted marketing efforts, and eco-friendly packaging, all of which are fueling market expansion.
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Recent Developments:
• In February 2022, Fenty Beauty's latest refillable lipsticks include a tiny pro filter soft matte foundation, liquid highlighter, and lip luminizer. The market will benefit from this launch as liquid makeup gains popularity with consumers.
• In 2021 -The Canadian beauty company Bite Beauty debuted a new collection of clean cosmetics that included mascara and eyeliner.
Segmentation of Liquid Make-Up Market-
By Type:
• Foundation
• Eye Products
• Concealer
• Lip Products
• Others
By Distribution Channel:
• Specialty Stores
• Exclusive Stores
• Online
• Hypermarkets & Supermarkets
• Others
By End User:
• Individual
• Fashion & Entertainment Industry
• Salons & Parlor
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa
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InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
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