Press release
Sales of Plant Derived Sugar and Synthetic Sugar Market is Set to Increase at Under 6% CAGR by 2029
The global market for plant-derived and synthetic sugars has witnessed significant growth from 2019 to 2029, driven by increasing health consciousness, regulatory shifts, and technological advancements. Consumers are increasingly seeking alternatives to traditional sugars, propelling demand for both natural and artificial sweeteners.Market Size and Growth
In 2019, the alternative sweetener market was valued at approximately US$70,000 mn, growing at a CAGR of 6% . This growth is fueled by rising health awareness and the demand for low-calorie sweetening options.
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Market Segmentation
• By Service Type:
• Bulk sweeteners
• High-intensity sweeteners
• Low-intensity sweeteners
• By Sourcing Type:
• Plant-derived (e.g., stevia, monk fruit, coconut sugar)
• Synthetic (e.g., sucralose, aspartame, saccharin)
• By Application:
• Food & Beverages
• Pharmaceuticals & Nutraceuticals
• Personal Care
• Others
• By Industry Vertical:
• Food Processing
• Healthcare
• Retail
• Hospitality
• By Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
Regional Analysis
• Asia-Pacific: Dominates the market with over 30% share as of 2021, driven by large populations in China and India, increasing health awareness, and rising demand for premium beverages and confectionery products .
• North America: Experiencing significant growth due to health-conscious consumers and a robust food and beverage industry adopting low-calorie and sugar-free alternatives .
• Europe: Steady growth supported by regulatory support for sugar reduction and increasing demand for natural sweeteners.
Market Drivers
• Health Consciousness: Increasing awareness of the health risks associated with excessive sugar consumption is driving demand for alternative sweeteners.
• Regulatory Measures: Governments implementing sugar taxes and restrictions on sugary products are encouraging manufacturers to adopt alternative sweeteners .
• Technological Advancements: Innovations in sweetener production are improving taste profiles and expanding applications.
Market Challenges
• Adulteration Risks: The presence of adulterated natural sweeteners, such as honey and molasses, poses quality concerns .
• Health Concerns: Long-term use of non-nutritive sweeteners has been associated with health risks, leading to advisories against their use for weight control .
• Cost Factors: Natural sweeteners often have higher production costs, leading to premium pricing that may deter some consumers .
Market Trends
• Clean Label Products: Growing consumer preference for products with natural ingredients is influencing manufacturers to develop clean-label sweeteners.
• Functional Sweeteners: Introduction of sweeteners with added health benefits, such as prebiotic fibers and vitamins, is gaining traction .
• Strategic Partnerships: Companies are engaging in mergers, acquisitions, and partnerships to expand their product portfolios and market reach .
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Competitive Landscape
The market is highly fragmented, with key players including:
• Toyota Tsusho Corporation
• Sigma Aldrich Pte. Ltd.
• Qingdao Qingmei Biotech Co. Ltd.
• Profood International Inc.
• JnJ Consumer Nutritionals
• Merisant Worldwide Inc.
These companies are investing in R&D to innovate and meet evolving consumer demands .
Future Outlook
The plant-derived and synthetic sugar market is poised for continued growth through 2029, driven by health trends, regulatory support, and technological innovations. Companies focusing on natural, functional, and clean-label sweeteners are expected to gain a competitive edge.
Key Market Study Points
• Rising demand for low-calorie and natural sweeteners.
• Impact of regulatory measures on sugar consumption.
• Technological advancements in sweetener production.
• Challenges related to product adulteration and health concerns.
• Strategic initiatives by key market players.
Recent Developments
• In March 2023, Tate & Lyle partnered with IMCD in Brazil to enhance distribution of sweeteners and other ingredients .
• Cargill and DSM's joint venture, Avansya, commenced commercial-scale production of EverSweet stevia sugar substitutes in 2021 .
• Sweegen launched Ultarita, a high-intensity sweetener derived from the Oubli fruit, in February 2022 .
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