Anime Market to Grow at 7.8% CAGR, Fueled by Streaming and Licensing Trends | Persistence Market Research

Overview of the Anime Market

The anime market has grown significantly over the last few years, transforming from a niche segment to a global entertainment phenomenon. As of 2024, the global anime market is valued at US$31.9 billion, and it is expected to grow at a remarkable rate, reaching US$54.1 billion by 2031. The market's compound annual growth rate (CAGR) is forecasted to be 7.8% during this period. The success of anime is largely attributed to its diverse genres, unique storytelling, and captivating animation style, which resonate with audiences across all age groups worldwide.

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Key drivers behind the market's growth include the surge in streaming platforms like Crunchyroll, Netflix, and Hulu, which have democratized access to anime, making it easily available to a global audience. Furthermore, the increasing interest in anime among Western viewers, especially in North America, is playing a crucial role in driving demand. North America is currently the leading geographical region, with the market expanding at a CAGR of 15%. This rise in popularity is partly due to the expanding fan base and increased collaborations between anime creators and international brands, allowing for wider distribution and engagement.

Key Highlights from the Report

• The global anime market is projected to grow from US$31.9 billion in 2024 to US$54.1 billion by 2031.
• Streaming platforms like Crunchyroll, Netflix, and Hulu are pivotal in increasing global anime accessibility.
• The merchandising segment accounted for over 28% of market revenue in 2023.
• North America is experiencing the highest growth, with a projected CAGR of 15% from 2024 to 2031.
• Collaborations between anime creators and international brands are expanding market reach.
• New avenues such as gaming, licensing, and streaming are diversifying the anime market beyond traditional channels like TV and film.

Market Segmentation

The anime market is diverse and multifaceted, segmented by various factors including product type, distribution channels, and end-users. Product-wise, the market can be divided into anime films, television shows, streaming services, and merchandise. Among these, merchandise and streaming services are gaining substantial attention, with merchandise commanding over 28% of the market share in 2023. Streaming services, with platforms like Netflix, Crunchyroll, and Hulu, have reshaped the market by providing consumers worldwide with a diverse selection of anime titles.

End-user segmentation highlights a robust growth in several demographics, ranging from young adults and teenagers to older audiences. This expansion is especially prominent in markets outside Japan, where anime has evolved into a cultural movement. Additionally, the increasing number of anime conventions, online communities, and cosplay events points to the growing importance of community-driven fandom in driving demand. These segments are expected to continue to shape the market as the appeal of anime crosses age, culture, and geographic boundaries.

Regional Insights

The global anime market is seeing varied trends in key regions. In North America, anime is growing rapidly, spurred by the increasing popularity among younger demographics and the widespread availability of anime on streaming platforms. With anime becoming a staple in popular culture, North America is expected to continue dominating the market, with a forecasted CAGR of 15% during the 2024-2031 period.

In the Asia-Pacific region, Japan remains the central hub for anime production, with its rich cultural history in animation. However, other countries in the region, including South Korea and China, are increasingly producing their own anime and contributing to the regional market's growth. Meanwhile, Europe and Latin America are emerging as key markets, with anime's growing influence visible in the rise of conventions and fan-driven events in countries such as France, Germany, and Brazil.

Market Drivers

Several factors are driving the robust growth of the anime market. One of the primary drivers is the increasing availability of anime content through streaming platforms. Services like Netflix, Hulu, and Crunchyroll offer a wide array of anime series, which has made anime more accessible to global audiences. The appeal of these platforms lies in their ability to cater to different tastes, from classic anime titles to exclusive new releases, contributing to the growing fanbase worldwide.

Additionally, collaborations between anime studios and global companies have opened up new revenue streams. By partnering with international brands for merchandising, gaming adaptations, and even fashion, anime has been able to reach a broader audience. For instance, collaborations with high-profile brands like Nike and Louis Vuitton have further solidified anime's influence in popular culture, attracting new fans and increasing the industry's global reach.

Market Restraints

Despite its impressive growth, the anime market faces several challenges. One of the primary restraints is the intense competition in the streaming space. With a growing number of streaming platforms offering anime content, differentiation becomes increasingly difficult. Companies need to constantly invest in unique and exclusive content to retain subscribers, which could strain their financial resources.

Another issue is piracy, which has been a persistent problem in the anime industry. Many anime series are illegally streamed or downloaded, reducing the revenue potential for studios and distributors. Although streaming platforms have taken steps to combat this, piracy remains a significant challenge to the market's profitability, especially in regions where access to legitimate streaming services is limited.

Market Opportunities

The anime market presents numerous growth opportunities, especially in emerging markets. As the internet and mobile phone penetration increase in regions like Southeast Asia, Latin America, and Africa, the potential for anime to reach new audiences expands. This global expansion is further fueled by the increasing interest in Japanese culture, including manga, gaming, and fashion.

Another significant opportunity lies in the integration of emerging technologies, such as virtual reality (VR) and augmented reality (AR), into anime content. These technologies offer the potential to create immersive experiences, allowing fans to interact with their favorite anime worlds in new and innovative ways. The rise of original content on streaming platforms also presents an opportunity for smaller independent anime studios to enter the market and create unique offerings that appeal to niche audiences.

Reasons to Buy the Report

✔ Comprehensive insights into the global anime market size, trends, and forecasts.
✔ In-depth analysis of market drivers, restraints, and opportunities.
✔ Detailed market segmentation to understand consumer behavior and preferences.
✔ Regional analysis highlighting key growth areas and emerging markets.
✔ Identification of key players and their strategic initiatives in the market.

Company Insights

Key Players

• Sony Pictures Entertainment
• Netflix Inc.
• Crunchyroll LLC
• Funimation
• VIZ Media
• Kodansha Ltd.
• Toei Animation
• Aniplex

Recent Developments

1. Crunchyroll has expanded its library by acquiring exclusive rights to several high-profile anime series, including Attack on Titan and Demon Slayer, increasing its subscriber base globally.

2. Netflix has increased its investment in original anime productions, commissioning new titles like The Witcher: Nightmare of the Wolf, further cementing its position as a major player in the anime streaming market.

By understanding the dynamics of the anime market, stakeholders can capitalize on its rapid growth and evolving trends. From the rise of streaming platforms to the integration of new technologies, the future of the anime market looks promising, with ample opportunities for both established companies and new entrants.

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